Electric Kettle Market Analysis Report By Raw Material, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global electric kettle market size was accounted for USD 15.29 billion, in 2018 and is projected to grow at a significant rate of CAGR over the forecast period 2019 to 2025. The increase in the popularity of the easy to pour spot and swivel base with full rotation is projected to positively impact the demand for the product. The growing consumer shift towards buying kettles which are advent with high technological features is expected to propel the market growth.

Due to the increasing focus on conserving natural resources such as gasoline, and oil are anticipated to extend the trend of the eco-friendly electric kettle in the coming few years. The hectic daily routine has led to looking for time-saving in cooking applications, thus working professionals are expected to get influenced by these factors. Consumers prefer the electric kettle due to its free and easy water boil processing.

An electric kettle, liquid can be boiled to 100-degree Celsius temperature in a little period. The kettle can automatically turn off after boiling the water which makes it smarter & highly secured with security measures. It is produced with various electric energy intensities such as 220-230 volts and up to 3 kilowatts.

Electric kettles are available in a range of sizes based on the capacity of water and electric consumption capabilities. It can boil the water between the range of 0.5 to 2 liters of liquid in a little span of time. The rising applications of hot drinks or beverages especially in the developing regions such as India and China. In addition, technological advancement in these countries is expected to boost the product demand. 

Raw Material Insights

The electric kettles market is bifurcated into stainless steel, plastic, glass, and others. In 2018, stainless steel accounted for sales of USD 7.0 billion in the overall market. The kettles are made up of the scaled filter to stop the limescale in the product. Some of the companies also offer double-walled product designs with more features. For instance, Secura provides an electric kettle designed with stainless steel, double wall mounted coatings, it helps in boiling water faster.

Plastic is projected to grow at a CAGR of 5.9% during the forecasted period. The plastic kettle is very light in weight and easy to carry, these factors are expected to increase the demand for the product. Additionally, hazardous impacts linked with bisphenol A are projected to encourage the manufacturers in the market. For example, in 2018, JOVEN introduced a BPA-free kettle called JK1701P. 

Application Insights

The distribution channels are bifurcated into commercial and residential. In 2018, the residential segment dominated the market with a share of over 86.0% in the overall market. The growing working individual population is anticipated to boost the demand for kitchen appliances. In residential applications, especially in the winter season, the kettles are highly used for making hot coffee, tea in quick time.

The commercial segment is projected to grow at the CAGR of 5.5%, over the forecasted period. The product is highly used in the hospitality sector which includes restaurants, and hotels. The travel & tourism industry in developing countries such as China, Australia, Japan, and India with support from government authorities are expected to propel the demand for the product in the next few years. 

Regional Insights

In 2018, Asia Pacific dominated the electric kettle market with sales of over USD 7.6 billion. The rising consumer spending on the new and advent kitchen appliances is a key factor driving the market growth. According to World Employment and social study, in the Asia Pacific employed individuals’ numbers is rose to 23 million by end of 2019. China accounted for revenue of over USD 2.0 billion in the regional market. the largest market share of over 30% in the overall market. Some of the major manufactures in the market are Mgintlgroup, Mixkey.

The North American region is expected to grow at the highest CAGR of 4.5% from 2019 to 2025. The growing consumer preference for energy and the time-saving product is a primary factor driving the demand for the product. Electric kettles consumers little energy than other conventional cooking appliances.

Impact of COVID-19 Insights

The COVID-19 pandemic has negatively impacted the global electric kettles market. The coronavirus crisis has resulted in lockdown situations across the globe. Thus, during March and April 2020, all the electrical appliances retailer shops were shut down due to pandemics. In addition, supply chain disruption, and delays in product shipments have restricted the market growth. For instance, in 2020, during the first quarter, product imports from China to the U.S. declined by 4.4%.

Travel restriction and reduced production of electric kettles are causing delays in product shipments. For example, Breville an electric kettle manufacturer in the U.S. has witnessed its product imports decline by 17.5% in April 2020.

Electric Kettle Market Share Insights

Leading players in the market include Breville USA, Inc.; Aroma Housewares Company; Conair; Koninklijke Philips N.V.; Groupe SEB; bonavitaworld; Chef's Choice; Cuisinart; SUPOR; and Hamilton Beach Brands, Inc. Top players in the market are focusing on product innovations to expand their product portfolio. For instance, in 2018, Xiaomi introduced the Mi kettle which includes features such as Bluetooth, IoT connectivity.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global Electric Kettle market report on the basis of application, raw material, and region:

• Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
    • Stainless Steel
    • Plastic
    • Glass
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Regional Outlook (Revenue, USD Million, 2015 -2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)