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Fashion Influencer Marketing Market Size, 2027 | Industry Report

Fashion Influencer Marketing Market Analysis Report By Influencer Type, By Fashion Type, By Region And Segment Forecasts From 2020 To 2027

Report ID: MN17620241  |  Published: May 2021  |  No of Pages: 154
Format: Electronic (PDF)  |  Industry: Media & Entertainment  |  Publisher: Grand View Research

Synopsis

With reference to the report published, the global fashion influencer marketing market was prized by USD 1.5 billion in 2019. It is estimated to witness a 35.7% CAGR from 2020 to 2027.

Drivers

During an attempt to increase their touch and secure better addressees, fashion brand names are accepting the policy of influencer marketing. Influencer marketing facilitates fashion trade names, to expand their scope and endorse their manufactured goods in an extra inventive manner, to connect with the standards of the brand name.

us-fashion-influencer-marketing-market

The globally rising usage of the social media stage is increasing the benefits for various brand names. This feature is anticipated to additionally power the extension of the market during the neighboring prospect. Besides, low down internet expenses in some nations like France, India, Poland, and Italy push citizens to make use of the data services, consequently resulting in greater propagation of social media.

Greater infiltration and use of the social media stage, like Instagram as well as Facebook, between millennials and the necessity to adjust to quick fashion, are the factors, pushing fashion brand names to further invest in the influencer marketing systems. The persons of age 18 to 34 years make maximum use of Instagram. This makes it the mainly chosen channel, via fashion influencers and brand names, to promote their goods.

Influencer Type Insight

In 2019, the nano influencers sector retained a more than 39% revenue share of the fashion influencer marketing market. This can be credited to a superior speed of engagement along with the capability to interrelate with niche addressees, therefore, presenting the brand names, a healthier chance of more efficiently penetrating the market. Moreover, nano influencers possess extra tight-knit cooperation with their addressees and ensure a minor threat of holding with the false supporters, as a result, present furthermore clean advantages for the companies.

Likewise, forcing Nano influencers for the advertising presents an additional budget-friendly alternative to the organizations and the brand names, which provides development opening to the fashion influencer marketing market. Owing to greater operational flexibility with them, as compared to mega and macro-influencers, the micro-influencers sector held considerable revenue share, in 2019. Micro-influencers present instantaneous endorsement of a company’s products or services, by means of major discussion rates.

As compare to nano influencers, micro-influencers contain an extra wide-ranging following. This facilitates the marketers to know the demographics of a certain province, as well as the approach of the audience, further efficiently. As a consequence, create more precise content, products, and designs.

Besides, micro-influencers are able to assist fashion brand names to develop their credibility since their addressees rely on them. This is necessary for increasing effectual associations with the customers.

Fashion Type Insight

In 2019, the beauty & cosmetics section held more than 38% revenue share and led the fashion influencer marketing market. This can be accredited to the rising concentration of the cosmetics and beauty companies, on utilizing the social media stand to create an encouraging representation of the brand name and augment trade.

global-fashion-influencer-marketing-market

Frequently, the selection of cosmetics is affected by the factors like kind of skin, nature of skin, and individual liking. That is why the persons are additionally relying on the influencers, to suggest the correct recommendations, by means of the tutorials otherwise the promotional videos, for the makeup. Furthermore, the universal inclination between the influencers to set up their beauty products, for example, Summer Fridays by means of Lauren Gores along with Marianna Hewitt, and U Beauty via Tina Craig, is some of the most important drivers of the expansion.

The apparel sector held a considerable revenue share, in 2019. This can be credited to the escalating fame of quick fashion between millennials. Frequently, the fashion influencers dress in brand-name-supported apparel and promote their supporters to copy or make a fresh look and distribute their subject matter on social media by means of hashtags as well as tags. This facilitates the companies to produce alertness and follow commitment with their marked addresses.

E-commerce companies, like Myntra in India, have begun performing talent presentations of the fashion influencer in a digital actuality design, to additionally increase the attention for the influencer marketing procedure, between the addressees.

Regional Insight

In 2019, North America held more than 35% revenue share and ruled the global fashion influencer marketing market. This can be credited to the high-speed internet and the excessive usage of social media within the region. A substantial part of American Instagram clients is of age 18 to 34 years. This presents the marketers and brands the opportunity to supply the demands of a large segment of the addressees. Moreover, the U.S. Federal Trade Commission (FTC) has made it obligatory for supporter advertisements to be marked. It suggests additional in-depth insights about the presentation of the promotion, along with the visibility of the trade name, as a result, providing control on the progress of the market.

Europe secured a large revenue share in 2019. This was credited to the existence of a number of foremost luxury fashion trade names like Chanel, Christian Dior SE, and Yves Saint Laurent SAS within the region.

A number of fashion weeks were also get conducted within the region. This facilitates the influencers to display their accessories as well as outfits. Furthermore, the existence of major blogging traditions in the Nordics that assist influencers to display their subject matter by means of blogs is estimated to present the momentum to the expansion of the market.

Companies

The increasing social media website user base like Facebook and YouTube has been involved in powering the expansion of the market for fashion influencer marketing.

YouTube presented an exceptional hub, called the ‘Fashion’ dedicated for the beauty and fashion subject matter, in September 2019. The trade names of the fashion world are moreover seeking to get connected with the additional all-around influencers to present those insights in the making of the film as well as in art direction. This has assisted them in constructing additional genuine associations with their clients.

Some of the companies for fashion influencer marketing market are:

• Klear
• InfluencerDB
• AspireIQ
• IZEA
• HYPR Brands

Report Scope

Report Attribute

Details

The market size value in 2020

USD 2.02 billion

The revenue forecast in 2027

USD 17.12 billion

Growth Rate

CAGR of 35.7% from 2020 to 2027

The base year for estimation

2019

Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Influencer type, fashion type, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico

Key companies profiled

InfluencerDB; IZEA; Klear; Launchmetrics; Mavrck

Customization scope

Free report customization (equivalent up to 8 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs. 


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For this study, Million Insights has segmented the global fashion influencer marketing market report based on influencer type, fashion type, and region:

• Influencer Type Outlook (Revenue, USD Million, 2016 - 2027)
    • Megainfluencers
    • Macro influencers
    • Micro influencers
    • Nanoinfluencers

• Fashion Type Outlook (Revenue, USD Million, 2016 - 2027)
    • Beauty & Cosmetics
    • Apparel
    • Jewelry & Accessories

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • MEA

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