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The global glamping market is expected to be worth USD 5.94 billion by 2030 and reveal a CAGR of 10.9%. An increase in social media influence among consumers, and the availability of discounts and holiday packages by tourism sites are primary reasons to drive the industry growth during the forecast period. Besides, factors such as surging demand for traditional pampering and possessions, time availability, and customer readiness to initiate payment for luxury travel are likely to boost the industry in the forecast period.
Glamping also known as modern camping, has emerged as the most commercial trend, especially at various music festivals globally. It is available with an upgraded option in an affordable price range, which has positively impacted music festivals. For instance, as a part of city development strategy, live music has revolutionized along with the trend of glamping over the past two decades. In the U.S., glamping is referred to as glamorous camping because this activity has become a part of various cities across the country. Additionally, as a part of trends in travel industry, glamping has boosted festivals to attract talent and brand themselves, thus projected to uplift the industry during the forecast period.
A rise in the demand for close-to-nature, and outdoor activities among consumers is expected to develop advanced opportunities for the expansion of the industry during the forecast period. According to the survey report of Family break finder, one-third of regular campers tend to prefer glamping activity at a nearby location. For instance, travelers are on the verge to prefer luxurious accommodations and unconventional settings as stated in the 2019 luxe report of Virtuoso. Thereby, these factors are responsible to initiate customization in glamping activity and create favorable travel experiences for campers, which is likely to boost the industry in the forecast period.
In terms of segment, the pods and cabin segment dominated the market due to the rising preference of travelers to get accustomed to favorable glamping experiences, without any negotiations on luxuries. This factor has successfully influenced campers across the world which paved the growing demand for luxurious accommodations that include cabins and pods. For instance, in January 2018, a U.K.-based organization, Pitchup.com observed a 102% and a 73% surge in reservations for cabins and pods. Additionally, the utilization of natural and recycled resources has increased the usage of eco-pods for maintaining sustainability, which has become an exclusive choice to promote eco-tourism among campers globally.
In terms of region, Europe dominated the market owing to an increase in the glamping trend among the population. Glamping is referred to as luxury camping, which has become a popular activity among consumers since there is provision for outdoor experiences amidst nature. Besides, the glamping business was severely affected wherein more than 1000 traditional campsites have been off-limits for the past 20 years which resulted in a sudden drop in the business revenue. But, the increasing demand for camping experiences by consumers is likely to augment the industry during the forecast period. For instance, the preference for cabins along with luxurious facilities among consumers is likely to scale up the industry and emerge as the most popular trend in the forecast period.
Key players are focused to implement partnerships and innovations with the purpose to expand their contributions and acquire the highest market share. For instance, Baillie Lodges penetrated a joint venture with an associate of KSL Capital Partners, LLC (KSL) in 2019 and strived to provide Australia’s superior collection of luxury lodges to travelers. Owing to this, Silky Oaks Lodge located in Queensland, partnered with Baillie Lodges in 2019 to expand its business and services. Hence, such contributions by key players in the market are projected to uplift the industry and result in increased demand during the forecast period.
Research Support Specialist, USA