Hangover Rehydration Supplements Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global hangover rehydration supplements market size was accounted for USD 1.1 billion, in 2018 and is anticipated to grow at a CAGR of 15.0% over the forecast period, 2019 to 2025. Rising consumption of alcohol in several countries such as the U.S., Canada, the U.K., Spain, China, India, and South Africa has majorly driven the market growth. In addition, the rising popularity of beer and wine is increasing among youngsters due to easy availability along with various varieties, thereby expected to drive the growth of the market.

Furthermore, increasing awareness and penetration of anti-hangover products among consumers in developed countries like U.S., Germany, and U.K is fueling the growth of this market. These alcohol detox products act as a tonic to prevent a hangover by providing essential nutrients, lever support, and boost energy with vitamin B. This vitamin helps to increase energy, milk thistle, amino acids, and more, plant extracts help to liver process, remove toxins, and metabolize acetaldehyde.

There is a growing preference of consumers towards products made of herbal and natural supplements. Thus manufacturers are focusing to add herbal extracts such as green tea extract, Gotu kola, and aloe Vera extracts with gluten and sugar-free in hangover rehydration supplements. Thus, increasing awareness about the advantages of alcohol detox products for health is expected to drive the hangover rehydration supplements market growth.

Alcohol consumption has increased around 70% across the globe, as it grew from 21 billion liters in 1990 to 35.7 billion liters in 2017. India, Vietnam, and China are expected to witness significant growth for alcohol detox products during the forecast period. Centers for Disease Control and Prevention (CDC) analyzed excessive consumption of alcohol led to deaths. Hence, increasing awareness about the harmful effects of excessive consumption of alcohol is anticipated to augment the growth of this market.

Product Insights

By product, the market is segmented into tablets/capsules, powder, and solutions. Among products, in 2018, solutions held the largest market share of over 65.0% and anticipated to grow with the highest CAGR from 2019 to 2025. Gaining popularity of Morning Recovery, Never Too Hangover, and Pedialyte detox products among developed countries like U.K. and U.S. is a key factor to boost the demand for this segment during the forecast period. 

The tablets/capsules category is expected to grow with the highest CAGR over the forecast period. These products are one of the popular detox products in Europe due to the high visibility of products. Bayer AG is one of the leading players, as they sell anti-hangover products such as Berocca and Alka Seltzer. Rising consumption of these products in the U.S. is anticipated to spur the demand for this segment. For example, Bayer AG introduced Berocca in the U.S. and sold it through online channels like Walmart & Amazon and pharmacy stores.

Distribution Channel Insights

By distribution channel, the market is fragmented into offline and online. In 2018, the offline segment accounted for the largest market share of over 85.0%. Rising product visibility at several retail stores such as CVS Health, Safeway, Target, and Wal-Mart is the key factor to fuel the demand for this market through offline channels.

The popularity of functional and nutritional drinks is increasing owing to the growing number of health-conscious people across the globe. This detox product market is fragmented with many small numbers of manufactures. For example, CVS Health is projected to launch around 1500 Health HUBs stores by 2021. Furthermore, the company expanded its geographical presence with new 50 locations, in 2019.

On the other hand, the online sales channel for detox products is expected to witness significant growth across the globe. Online channels held more than 15.0% market share in the U.S., in 2018. Market players such as Rally Labs LLC, drinkwel, LLC, Cheers Health, Inc The IV Doc Inc., DOT SHOT, Flyby Ventures LLC are concentrating on online channels.

Increasing the number of internet users in several countries is influencing online sales channels. This channel is majorly gaining traction in developed countries including Germany and U.K. Moreover, the e-commerce channel is expected to witness potential growth in developing countries over the forecast period.

Regional Insights

The Asia Pacific held the largest market share of over 45.0%, in 2018. South Korea and Japan contributed more than 55.0% market share in the regional market, in 2018. High detox products visibility along with increasing awareness among youngsters is the key factor to drive the growth of this market.

In 2018, North America accounted for the second-largest market share of the global market due to the increasing awareness about the health benefits of the consumption of alcohol detox products. The U.S. has contributed a major market share in North America, which accounted for over 80.0% of market share, in 2018. These factors are expected to drive regional growth over the forecast period.

Impact of COVID-19

The hangover rehydration supplements market has witnessed a negative impact due to the COVID-19 pandemic. To avoid the spread of virus infection, governments across the globe have restricted the consumption of liquor and spirits on-premise. Therefore, the demand for hangover rehydration supplements has decreased. In addition, bars, pubs, and restaurants were closed during lockdowns which have reduced the consumption of such beverages among adults.

However, restaurants and hotels are asking governments of several countries to sell liquor post lockdowns which are projected to boost the demand for hangover rehydration supplements globally to some extent.

Hangover Rehydration Supplements Market Share Insights

The major players include in the market are Himalaya Wellness; More Labs; Drinkwel, LLC; Flyby Ventures LLC; The IV Doc Inc.; Rally Labs LLC; DOT SHOT; and Cheers Health, Inc.; and.

The market is highly competitive owing to the presence of large and small companies. Bayer AG and Abbott Laboratories accounted for significant market share and they are top players in Europe and North America markets. Several marketing strategies like mergers & acquisitions, partnerships are implemented by manufacturers to sustain in the competitive market. Moreover, companies are concentrating on product innovation, development, and implementing new technology to fulfill consumer demand. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global hangover rehydration supplements market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Solutions
    • Tablets/Capsules
    • Powder

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • South Korea
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa