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The global hibiscus flower powder market size was worth USD 106.1 million in 2018. It is estimated to register a 6.1% CAGR over the forecast duration, 2019 to 2025. Increasing application in various end-use industries such as pharmaceutical and food & beverages is driving the growth of the product.
In addition, increasing awareness about the advantages of hibiscus flower powder is likely to supplement the market growth. The Health Benefits of the product are reduced cholesterol and body temperature along with relief from sore throat. Therefore, growing health consciousness about hibiscus flower products is projected to augment the market growth over the forecast duration.
Hibiscus flower powder is rich in antioxidants. The powder has anti-inflammatory, exfoliating properties, and high mucilage content. Owing to these aforementioned properties, the powder is increasingly used in personal care and cosmetics products such as facial masks, creams, and shampoos & conditioners among others.
Increasing demand for organic and natural cosmetic products is likely to propel the product demand. In addition, cosmetics companies are focusing on launching innovative products, which in turn, will positively contribute to the market growth. For example, Neemli Naturals, a cosmetics company provides 100% natural Hibiscus & Saffron Night Cream to retain moisture and increase elasticity.
Depending on the application, the hibiscus flower powder market is classified into cosmetics, food & beverages, pharmaceuticals, and others. In 2018, the food & beverage segment held the highest share in the market. This segment alone held over 40.0% share in the market. Increasing the use of hibiscus flower powder in the production of jams, juices, cocktails, and jelly is driving the segment growth. In addition, it is increasingly used in natural food colors.
In addition, the product has various medicinal benefits and it is increasingly used in curing stomach ailments along with regulating blood pressure and cholesterol level. This factor is estimated to drive the pharmaceuticals segment growth over the forecast duration. On the other hand, the cosmetics segment is projected to register the highest growth over the forecast duration. The growth of the cosmetic segment is driven by the rising demand for natural and organic cosmetics.
It is estimated that North America would emerge as the leading shareholder in the market by 2025. The region is anticipated to be followed by Europe. Factors such as increasing demand for organic products and rising awareness about the health benefits of products among consumers are driving the market growth.
On the other hand, Asia Pacific is likely to be the fastest-growing region with a 6.7% CAGR over the forecast period. Rising purchasing power in emerging countries such as China and India and product awareness are the major factors attributing to the growth of the region.
The market has witnessed a mixed response to the outbreak of COVID-19. The coronavirus infection is known to cause sore throat. Hibiscus flower powder provides relief against sore throat, thereby, its demand for medicinal purposes witnessed considerable growth. However, other applications such as food & beverage and cosmetics have witnessed a sharp decline owing to the closure of retail stores selling these products. Nonetheless, with the reopening of various retail stores and the rise in online sales, the product is anticipated to gain traction over the forecast period. Industry participants should focus on introducing cost-effective products to attract consumers.
Major market participants are Bio Organic, Herbeno Herbals, The Republic of Tea, Traditional Medicinals, Bio Actives, Wild Hibiscus Flower Co., Rena Beverage Solutions, and Fortune Health Care among others. Key strategic initiatives adopted by the market players include increasing their research and development activities and the introduction of new products. For instance, Plant Makeup provides 100% natural Hibiscus Blush powder while the Amazing Grass product portfolio includes Organic Vegan Collagen Support, a protein powder made up of hibiscus powder.
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Attribute |
Details |
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The base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Million and CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
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Country scope |
U.S., Germany, U.K., India, China, Brazil, and South Africa |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors, and trends |
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15% free customization scope (equivalent to 5 analysts working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global hibiscus flower powder market report based on application and region:
• Application Outlook (Revenue, USD Million, 2015 - 2025)
• Pharmaceutical
• Food & Beverage
• Cosmetics
• Others
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• The U.S.
• Europe
• Germany
• U.K.
• The Asia Pacific
• India
• China
• Central & South America
• Brazil
• Middle East & Africa
• South Africa
Research Support Specialist, USA