Household Humidifier Market Analysis Report By Product, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global household humidifier market size was worth USD 2.77 billion in 2018 and is anticipated to exhibit a CAGR of 4.6% over the forecast duration. Factors such as consumers' demand for quality indoor air and well-maintained humidity are attributing to the growth of the market. Further, harmful effects such as dry throat, sinus congestion, bloody nose, and others associated with the dry air are projected to supplement the market growth over the forecast period.

The heating system help in maintaining proper humidity in the winter season, thereby, residential sectors are predicted to witness considerable growth over the forecast period. Relative humidity drops to 40 to 50% lower than the normal level during the winter season. Such a drop in humidity causes various health problems related to the skin, respiratory system, and eyes.

Humidifiers help in maintaining proper humidity and reduces static electricity, thereby, offer a safe environment. Further, these products minimize the occurrence of Chronic Obstructive Pulmonary Disease (COPD). Growing awareness among consumers regarding these benefits is anticipated to bolster the demand for these products from 2019 to 2025.

Additionally, owners of indoor plants prefer humidifiers as these plants need specific humidity and temperature level. The growing occurrence of health problems such as allergies, asthma, and sinusitis has led to a rise in awareness regarding the maintenance of proper humidity levels. Owing to this, humidifiers are estimated to gain significant traction in household applications.

Distribution channel Insights

Among distribution channels, the offline segment occupied more than 80% of the household humidifier market share in 2018. Specialty stores are the most preferred distribution channels among consumers as they offer installation along with after-sales support. The growing popularity of brick and mortars stores in emerging countries such as India and China is expected to augment the sales through offline channels over the forecast period.

On the other hand, the online segment is likely to exhibit a CAGR of over 5% over the forecast duration. Growing e-commerce platforms, rapid digitalization, and the advent of multi-channel retailing are strengthening sales through online channels. Further, the emergence of online wallets such as Amazon Pay and Payoneer is attracting a huge number of customers to opt for these channels.

Product Insights

The portable segment led the market in 2018 with over 90% of the market share by revenue. Such humidifiers are often used in humidifying a confined space or normally a single room.  Whole-house humidifiers, on the other hand, help in maintaining the humidity in comparatively large spaces or the entire house as they are connected with the HVAC system.

The portable system is categorized into warm mist, ultrasonic and cool mist. Among them, warm mist led dominated the market owing to its ability to provide protection against mold and bacteria. Additionally, their steam contains lesser minerals and is known to be best suited for the winter seasons.

On the other hand, ultrasonic humidifiers are getting increasingly popular among consumers owing to their energy-saving and affordability. These products are capable of offering both cool and warm mist. They follow a simple humidifying mechanism and are available in smaller sizes. Growing demand for such products led to manufactures introducing innovative brands in their product segment. For example, Xiaomi, in February 2018, introduced SMARTMi that utilizes the evaporation principle and has 240ml/h humidification efficiency.

Regional Insights

North America dominated the household humidifier market with over 40% of the market share in 2018. Growing awareness among consumers about the adverse effect of dry air and the prevalence of cold has led to a rise in demand for these products. The North American market is highly reliant on changing weather patterns and it changes with changing climatic conditions. Further presence of key manufacturers and growing promotion of a product by regulatory bodies such as EPA (Environmental Protection Agency) and others are projected to have a positive impact on the market. Similarly, Europe occupied a significant market share owing to colder climatic conditions in the region.

Asia Pacific is estimated to ascend at a CAGR of 6.1% over the forecast period. Growing concern about personal health has led to a rise in spending on these products, which, in turn, has supplemented the market growth. Further, dry winter in countries such as Japan, South Korea, and China is expected to increase the demand for humidifiers.

COVID-19 Impact Insights

There has been a sharp dip in the demand for household humidifiers owing to the COVID-19 outbreak. The pandemic has forced humidifiers industries to close their operations, leading to low production. In addition, consumers spending on home electronic items has decreased significantly as the pandemic has reduced the purchasing power. However, the COVID-19 impact will be for the short-term only as the market has started to recover following the resumption of various economic activities. Manufacturers should focus on introducing low-cost humidifiers and strengthening their online sales to garner a larger consumer base and reduce the impact of the pandemic on their sales.

Household Humidifier Market Share Insights

Key companies operating in the market include Aprilaire, Boneco AG, Honeywell International Inc., Guardian Technologies, Stadler Form Aktiengesellschaft, and Dyson Ltd among others. In a highly competitive market, manufacturers emphasize on low to mid-level price segment that occupies their majority of sales. Product innovation is projected to be the key in the market over the next few years. For example, Dyson Ltd in October 2014 introduced Air Multiplier Humidifier based on ultraviolet cleaning technique.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global household humidifier market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Portable
       • Ultrasonic
       • Cool Mist
       • Warm Mist
    • Whole-house

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Region Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
       • Germany
       • U.K.
    • the Asia Pacific
       • China
       • India
    • Central & South America
       • Brazil
    • Middle East & Africa
       • South Africa