Hydration Belt Market Analysis Report By Product, By Form, By Protective Medium, By Capacity, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global hydration belt market size was worth USD 25.2 million in the year 2018. The growing health awareness among people is encouraging them to focus on different forms of physical activities and exercises, thereby, fueling the demand for hydration belts. Intense and continuous physical activities reduce water content in the body leading to dizziness, dry skin, extreme thirst, headaches, and muscle fatigue which is viewed as an opportunity for the growth of this market.

Traditionally, consumers have used electrolyte added water to regain electrolyte balance during physical activities. However, the advent of the hydration belt has drawn the attention of a large number of consumers owing to its benefits such as being easily adjustable, bounce-free, and others. This belt allows easy access to beverages while moving. Moreover, it is medically advised to have frequent intakes of fluids in smaller quantities, thereby, fueling the demand for hydration belts.

Over the years, manufacturers have focused on launching modified hydration belts that are widely used in different applications. The growing demand among customers for carrying necessary products, like keys, phones, gels, energy bars, and cash while going for physical activities, is further giving a boost to the hydration belt market as manufacturers are encouraged to constantly modify and add features to the products. The manufacturers have created an extra zipped pocket in these belts for keeping these articles safe. Furthermore, bounce-free hydration belts with appropriate fitting are being introduced to protect customers from muscle sprain and ensure hassle-free activity.

Product Insights

The without-bottle products held a share of 70.4% for the year 2018. This category allows consumers to have their bottles depending on their choice of colors and materials, thus proliferating the demand for without bottles hydration belts. Another reason for its demand includes its affordability and capacity. For example, a wide range of bottles is available with 100ml, 500 ml, 1000ml, or 250 ml depending on customer requirements.

The bottle division is predicted to register a CAGR of 11.3% from 2019 to 2025. Customers, who are better off and are willing to pay a little extra, prefer these type belts that come together with a bottle. Quality of products, both belts, and bottles, is paramount for manufactures and they encourage consumers to reach out to firms in case of any defects in the product.

Form Insights

Hard bottle products occupied 60.0% of the hydration belt market share, in 2018. Over seven decades, plastic formats remain the major preference for consumers owing to their flexibility and lightweight. Further, the introduction of insulated products has significantly gained traction as health-conscious people tend to consume lukewarm water quite often. This factor is projected to positively affect market growth over the forecast period.

On the other hand, soft flask products are predicted to grow at a CAGR of 11.1% over the forecast period owing to their various benefits. For example, the flasks deflate, and the occupied space reduces as the fluid is consumed. Moreover, these are easy to carry during marathons due to their lightweight. Moreover, few energy drinks are offered in soft flasks which are easier to integrate with a hydration belt. All these aforementioned factors are bolstering the product demand.

Protective Medium Insights

Non-insulating products held a share of 60.0% for the year 2018. Their affordable prices provide them with an advantage over insulating counter products. These products are easy to carry for short workouts and are washable even in washing machines.

Insulating products are predicted to grow at a CAGR of 11.4% from 2019 to 2025. They are highly demanded during activities like kayaking, marathon running, canoeing, and mountain climbing. Moreover, insulating hydration belts are capable of withstanding fluctuation in temperature, thus, keeping the drink healthy for a prolonged time. This feature makes an insulated hydration belt an ideal choice for mountaineering.

Capacity Insights

Single bottle capacity held a share of 45.0% for the year 2018. Products introduced in the early stage used to have a single slot for the bottle. These products were launched first in the market and therefore, held a significant share. Single bottles are preferred by people during small workouts to reduce the overall weight being carried

Double bottle capacity is projected to grow at a CAGR of 11.4% over the forecast period. Sports trainers advise on keeping two bottles for various reasons. For example, two bottles of equal weight placed at equal distance help in creating a balance, thereby, enabling bounce-free activity. Moreover, it is used to carry both electrolyte and plain water simultaneously.

Distribution Channel Insights

Offline channels held a dominant position with over 75% market share, in 2018. Various offline outlets such as Decathlon, Academy Sports, Sports Chalet, and Gander Mountain keep a variety of products from different companies such as URPOWER, FITLETIC, Nathan Sports, and Adalid Gear. People generally prefer buying hydration belts via offline stores as they can check the products personally.

The online channel has significant growth potential and is expected to grow at a CAGR of 11.5% for the period 2019 to 2025. Some of the established players in this segment include eBay, Walmart, Amazon, Aliexpress, Newegg, Alibaba, Light in the Box, Sports Direct, Rakuten, Overstock, All Sport Store, Sport Check, The Mine, Sports Unlimited, Keller Sports, and Dunham’s Sports. These online platforms provide easy access to varied ranges of products to the customers in addition to discounts, cashback options, and quick delivery.

Regional Insights

North America was the largest market in 2018 with a 35.0% of hydration belt market share.   It has been observed that sports activities are gaining huge traction among the millennial population in the U.S in the recent past A study conducted by the International Health, Racquet & Sportsclub, in 2018, mentioned that around 57 million citizens of the U.S. within the age group of 6+ are part of any health clubs. Moreover, the Worldwide Survey of Fitness Trends surveyed that the growing trend of high-intensity interval training is predicted to fuel the demand for hydration belts among the younger population.

The Asia Pacific is expected to grow at a CAGR of 12.1%, thus, becoming the fastest expanding market over the forecast period. Growing inclination towards physical activities like rowing, cycling, kayaking, canoeing, speed skating, and triathlon in India and China is expected to drive the market here. Moreover, the increasing number of international sports competitions such as the Olympics, Commonwealth, World Cups, and Asiad is fueling the number of sportspersons. Countries including Australia, Japan, China, and New Zealand have been excelling in rowing worldwide. Thus, growing sports culture coupled with government support to promote sports activities and healthy lifestyles is estimated to drive the market growth over the forecast years.

Hydration Belt Market Share Insights

The key players include URPOWER, FITLETIC, Nathan Sports, Adalid Gear, Salomon S.A.S., Ultimate Direction, CamelBak, FFITTECH, Implus LLC, Osprey Packs, Inc., and Amphipod Inc. Constant product improvement, customization, and modification with new features are strengthening market growth. Product developed through ventilated mesh is gaining recognition among athletes as it helps in cushioning and multi-direction air-flow along with continuous research and development to add features to the product. Adjustable waist buckles are featured by manufacturers to ensure fitting of one size. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global hydration belt market report based on product, form, protective medium, capacity, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • With Bottle
    • Without Bottle

• Form Outlook (Revenue, USD Million, 2015 - 2025)
    • Hard Bottle Hydration Belt
    • Soft Flask Hydration Belt

• Protective Medium Outlook (Revenue, USD Million, 2015 - 2025)
    • Insulating
    • Non-insulating

• Capacity Outlook (Revenue, USD Million, 2015 - 2025)
    • Single Bottle
    • Double Bottle
    • Multiple Bottle

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa