Hydrolyzed Wheat Protein Market Analysis Report By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global hydrolyzed wheat protein market was sized USD 171.6 million in 2018. The market is anticipated to witness a CAGR of 4.5% during the forecasted years, 2019 to 2025. The increase in the demand for natural and plant-based food products coupled with product development in the personal care industry is expected to boost market growth in the upcoming years.

The rising number of vegan diet consumers and increasing cases of gluten intolerance is expected to throw a positive impact on the market growth. As the rising preference for personal health and wellbeing is being prevalent among consumers, the demand for such products is expected to grow. Also, other factors such as increasing disposable income among the working population and the rise in malnutrition cases in the developing regions are responsible for the market growth. For example, Coeliac is a medicine being used against dietary gluten, which is largely seen in regions like the Middle East and South America. The hydrolyzed wheat protein acts as a remedy for curing such disorders thereby driving its demand across the food and beverage industry.

These proteins can retain the moisture within the skin, which protects and prevents skin from drying. Thus, it can help to reduce the wrinkles and fine lines caused due to aging and exposure to sunlight. Therefore, it is being used in anti-aging creams to facilitate its purpose. Also, these proteins repair the damaged hair, they find applications in several hair care products.

The latest technical development across the cosmetics industry and increasing preference for the use of natural or organic ingredients in developing countries like China and India are also expected to have a positive impact on the market growth of such proteins. The increasing trend for the usage of e-commerce websites for shopping purposes is also helping the manufacturers to sell their products through various online portals. Thus, the hydrolyzed wheat protein market is anticipated to grow during the forecasted period.

Application Insights

The hydrolyzed wheat protein acts as a natural source and thereby finds its applications in the protein-rich dietary intake. Also, it is being used in the manufacturing of various beverages such as energy drinks. As the manufacturers are becoming aware of such opportunities to enhance the nutritional value of their products, the usage of such proteins is expected to maximize in due course of time.

Various products such as organic soaps, anti-aging creams, hair treatment shampoos, and serums are being manufactured with the help of hydrolyzed wheat proteins. Thus, the personal care segment is expected to witness a CAGR of 4.5% during the forecasted period, 2019 to 2025. The countries such as India, Brazil, and UAE are expected to witness strong growth in the cosmetics industry due to the latest product innovations and increasing demand. Thus, the market for such types of proteins is expected to boost in the upcoming years.

Moreover, other factors promoting the market growth of hydrolyzed wheat proteins are various government initiatives undertaken by the statutory governing bodies for promoting the consumption of plant-based food products. For example, the Food Safety and Standard Authority of India (FSSAI) had put forth new regulations for the use of food additives like wheat proteins. Thus, a majority of manufacturers have taken FSSAI approval for using these proteins to manufacture various foods and beverages.

Distribution Channel Insights

In 2018, the offline segment of the distribution channel held a larger share of 53.8% of the overall hydrolyzed wheat protein market. Various offline sources such as supermarkets/ hypermarkets as well as local convenience stores are prevalent in the developing regions of APAC and MEA. Also, the Direct-to-customer channel has contributed to the growth of this segment thereby boosting the market in terms of revenue.

The online segment of the distribution channel is anticipated to register a higher CAGR of 5.1% during the forecast period, 2019 to 2025. The increasing influence of the internet among millennials, ease of shopping, doorstep delivery, and hassle-free returns are the factors contributing to this growth.

Regional Insights

In 2018, the region of Asia Pacific is expected to be the fastest-growing regional market with a CAGR of 4.9% during the forecasted period, 2019 to 2025. This growth can be attributed to the increasing geriatric population, rising awareness about personal health and wellbeing as well as rising disposable income among the working population. Also, the continuously growing food and beverage industry is anticipated to have a positive impact on the market of wheat proteins. Countries like China and India are the largest wheat producers in the world thereby contributing a major share in the market for such proteins.

Increasing consumption of dietary supplements, cholesterol-free food products, and baked foods with low fats has boosted the demand for wheat proteins across the North American region. Also, the rising number of manufacturers like Archer Daniels Midland and Cargill Inc. is anticipated to boost the market growth.

Another factor like an increase in the vegan population across countries like Israel on account of the increasing number of people affected by Celiac diseases is expected to boost the demand for wheat proteins. Also, the majority of the people in South Africa is affected by gluten-sensitive enteropathy are expected to consume the hydrolyzed wheat proteins thereby increasing the market growth during the forecasted period.

Hydrolyzed wheat protein Market Share Insights

The market is anticipated to be fragmented in nature. The key players in this market are Archer Daniels Midland; Archer Daniels Midland; AB Amilina; and MGP Ingredients. These manufacturers are implementing various technical innovations and product development strategies to compete with other competitors. Since products having a larger shelf-life are in demand across the globe, the manufacturers are constantly working to satisfy this requirement in order to gain a cutting edge over the rest of the players.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global hydrolyzed wheat protein market report based on application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Food & Beverages
    • Personal Care

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • Italy
    • The Asia Pacific
        • India
        • China
    • Central & South America
    • Middle East & Africa