Japanese Whisky Market Analysis Report By Distribution Channel, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global Japanese whisky market size was accounted for USD 600.2 million, in 2018 and is projected to grow at a significant CAGR of 9.4% over the forecasted period, 2019-2025. The product has high demand in the domestic market, and the availability of a large number of variants of the product is expected to proliferate the product demand across the world. Growing interest regarding taste and aged whisky products is expected to increase the demand for whisky in the alcohol market.

The growing interest among consumers for experimenting with mixology and cocktail culture is expected to boost market growth. In addition, the availability of various variants of different whiskies especially in India, and Japan is gaining traction among consumers for these spirits. Moreover, growing awareness regarding alcoholic drinks is complementing Japanese whisky in the global market.

Furthermore, a growing number of pubs, bars, and clubs are promoting the consumption of imported liquors like Japanese whisky across the world. Additionally, various hotels, restaurants, breweries are attracting consumers by several offers such as Happy Hours, which in turn is fostering the product demand.

The Asia Pacific is considered to be the most prominent market for the product, owing to the largest production facilities and high consumption rate. Japanese whisky has high demand from countries such as China, U.S., the Philippines, and France. Earlier, the product was only available at restaurants that serve Japanese cuisine. However, the rising popularity of the product has now contributed to its distribution across a large number of restaurants and bars in different regions.

Application Insights

The Japanese whisky market is bifurcated into commercial, and residential based on the application. In 2018, the commercial segment held the largest market share of 78.3%   in terms of revenue in the overall market.  The presence of varieties of alcohol in clubs, bars, lounges, restaurants, pubs, and hotels is expected to gain traction among consumers. The Japanese whisky is largely used for making cocktails. Moreover, digital media is also creating awareness among consumers about the product.

The residential segment is anticipated to grow at the highest CAGR of 9.2% from 2019 to 2025. The growing interest of consumers for cocktails and the increasing popularity of home bars are projected to propel the product demand. Increasing demand for imported whiskies especially in the tourism and travel industry is also supporting the market growth.

Distribution Channel Insights

On the basis of distribution channels, the market for Japanese whiskey is bifurcated into on-trade and off-trade channels. In 2018, the on-trade dominated the market with a revenue of USD 399.5 million in the overall market. Consumers are willing to pay more for alcohol and cocktails and premium spirit products. The lifestyle changes along with rising income levels especially in countries like Germany, U.K., China, and the U.S. are fostering market growth. Furthermore, the growing trend of offers such as happy hours by the hotels, breweries, and pubs is attracting more consumers. Additionally, drink celebrations at parties, festivals, promotions, and cultural events are propelling the product demand.

The off-trade channel is projected to grow at a CAGR of around 9.0% over the forecast period. Furthermore, the increasing trend of drinking at home as part of celebrations and events across the world is boosting the demand for premium whiskies. The availability of the various brands of imported alcohol across online and retail shops is contributing to product demand from the residential sector.

Regional Insights

In 2018, Asia Pacific held the largest market share of 66.7% in the overall market. Growing income levels along with rapid urbanization especially in the countries such as India, Thailand, and China are expected to propel the product demand in the alcohol market.

International and domestic players in the market focus on using techniques for experimenting with the best mixing of alcohol to remain competent in the market.  For example, Yoshino Spirits has launched Kamiki Sakura a blended whisky brand. The product is derived from sakura wood and cedarwood.

Europe and North America have constituted a market share of more than 25.0%, in2018. These regions are expected to grow significantly in the next few years. According to WHO, European Union countries have the largest alcohol consumption per capita across the globe.

Japanese Whisky Market Share Insights

Leading players in the market include Nikka Whisky Distilling Co., Ltd., Suntory Holdings Ltd., Chichibu Distillery, FLAVIAR, Venture Whisky, Ltd., Asahi Breweries Ltd., Louisville Distilling Co. LLC, Jf Hillebrand Japan Kk, Yoshino Spirits and Hombo Shuzo Co Ltd. Top players in the market are focusing on increasing their distribution network by product innovations across the globe.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global Japanese whisky market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Commercial
    • Residential

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • On-Trade
    • Off-Trade

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • France
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
    • Middle East &Africa (MEA)