Kids Bicycle Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global kid's bicycle market size was estimated at USD 4.1 billion in 2018. The market is expected to witness a CAGR of 2.6%, from 2019 to 2025. This can be attributed to the increasing demand for bicycles as a toy among kids. Moreover, a wide range of colors and cartoon stickers being offered on bicycles is expected to have a positive impact on the market growth during the forecast period.

Kids are more interested in riding bicycles that have modern designs and bright colors. Thus, manufacturers have started producing bicycles with stickers and cartoons from favorite comic characters and superheroes. Additionally, the preference for musical horns, baskets, and light-weight wheels among the kids is expected to have a positive impact on the market growth of kids' bicycles in the upcoming years.

Another type of popular bicycle is a two-seater bicycle particularly made for siblings and twins wherein both of them can have access to the pedals. Thus, manufacturers have started launching such bicycles to cater to rising demand among kids.  They have also started organizing bicycle races, marathons, and other sports related to bicycles to promote their products.

For example, The Fitness and Outdoor Sports Expo is being hosted in Ludhiana, India since 2010. Moreover, more than 600 kids participated in the annual bicycle ride championship conducted at Burlingame in June 2019. Moreover, Texas Police Department also helped kids for learning bicycle riding and distributed bicycle helmets to them during June 2019.

Product Insights

In 2018, the conventional bicycle product segment held the largest market share of over 80% across the global market.  This can be attributed to the ease of availability of such products even at remote locations across different regions. Moreover, affordable prices and ease of customization are the factors anticipated to drive the growth in upcoming years. Moreover, doctors and pediatric researchers have been suggesting the usage of bicycles among kids to boost their health.

The product segment of battery-operated cycles is expected to witness a CAGR of 3.2% during the forecast period, 2019 to 2025. This growth can be attributed to innovative features like substitutes for the pedals and the incorporation of rechargeable batteries as a power source. Such features enable the riders to ride bicycles uphill. Therefore, the demand for such products is expected to boost during the forecasted years, 2019 to 2025.

Distribution Channel Insights

In 2018, the offline mode of distribution channel held the largest share of 85% across the global kid bicycle market. This growth can be attributed to a rising preference among the kids to take a test drive of the bicycle before purchasing.  Moreover, as the parents are concerned about the safety of their kids while cycling, they prefer to authenticate the product as per the required standards and specifications before making the purchase decision.

The online distribution channel segment is expected to witness significant growth in the upcoming years. This growth can be attributed to the rising influence of the internet amongst millennials coupled with the emergence of e-commerce websites like Amazon and Alibaba. Manufacturers have also started selling their products through their official websites. Moreover, other features like the availability of a wide range of products on a single platform, doorstep delivery, and hassle-free return policy are expected to have a positive impact on the kid bicycle market in the upcoming years.

Regional Insights

In 2018, Europe held the largest share of around 25% across the global kids' bicycle market. This can be attributed to increasing awareness amongst millennials and the working population regarding the usage of bicycles. A large number of people prefer to cycle over other vehicles across countries like Switzerland, Belgium, Norway, Netherlands, and Germany.  Moreover, governments have started providing a separate path for cycle riders. Thus, the kid's bicycle market is expected to boost over the forecast period.

Asia Pacific is anticipated to witness the highest CAGR of 3.3% during the forecast period, 2019 to 2025. The rising popularity of bicycles across countries like China and India is expected to drive the market growth during the forecasted years, 2019 to 2025. Moreover, the usage of bicycles for maintaining proper health and to prevent obesity is to have a positive impact on market growth.

Kids Bicycle Market Share Insights

The market for kid's bicycles includes key players such as Trek Bicycle Corporation, Giant Bicycles, SCOTT Sports SA, GT Bicycles, Cannondale, Cervélo, Fuji Bikes, KONA, and COLNAGO. These players are constantly engaged in product development, adding technological features and colors to their products.

Statutory governing bodies, government, and schools are implementing several strategic initiatives to boost the usage of bicycles owing to health benefits and increasing environmental pollution. Thus, such kid bicycles act as a promotional product to create such awareness. For instance, in 2019, Woom Bikes had distributed 30 helmets and bicycles to the kids living in Hammond. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global kid's bicycle market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Battery Operated
    • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • Netherlands
    • the Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
    • Middle East and Africa