Kids Travel Bags Market Analysis Report By Product Type, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global kid's travel bags market size was worth USD 185.5 million in the year 2018. The rising trend for educational tours, family leisure trips, and outbound tours involving kids are fueling the demand for kid's travel bags. The adoption of these bags helps store the essentials for children.

The significant growth observed in the tourism industry is attributed to changing lifestyle patterns coupled with a rise in disposable income across the population. Consumers prefer spending on traveling rather than other activities. Furthermore, kids get more excited about carrying their own suitcases and backpacks at the airport.

Therefore, companies have introduced innovative suitcases customized based on color, theme, and gender preferences. For example, Mickey mouse-Minnie mouse collection, Barbie trolley suitcase collection, and Disney princess collection are present for girls. For boys’ range of Avengers collection, spider man suitcases, and car racing trolleys are available in the market.

The rising popularity of leisure travels among western countries is predicted to fuel the demand for these products across the globe. As stated by the World Travel & Tourism Council (WTTC), the spending on leisure worldwide was worth USD 4,233.3 billion in 2017. Therefore, a higher sale of luggage accessories like travel bags is witnessed in the market. In addition, increasing awareness of baby travel bags like backpacks, duffle bags, and trolley bags have led to the need for carrying a kid’s bag.

The rising demand for the product is imputed to the higher attraction of kids for their own luggage, which reduces the burden on parents and garners a sense of responsibility among the children. Companies like SkootCases and Trunki have launched ride-on-suitcase especially for kids which have the dual advantage of riding along with acting as a trolley suitcase. The suitcase contains wheels and is designed like bikes, cars, or scooters which provide it an attractive look thereby, giving an enjoyable riding experience to the children.

Moreover, the rising trend of online shopping has eased the purchasing mechanism for parents for buying these products. The kids’ luggage is available in numerous online portals with a wide range of varieties to choose from, which drives the online market for this segment.

Various online portals including Flipkart.com, Amazon.com, Inc., FirstCry India, Walmart, and eBay Inc., have created a stir in the online shopping of kid's travel bags in the market. Many manufacturers also aim at creating their own portals to sell their products. For example, Smiggle, R for Rabbit, and Trunki are some of these portals.

Product Type Insights

Trolley bags held the largest market share of 74.5% in 2018. The increasing number of leisure vacations and kids traveling abroad has persuaded the parents to buy these products. Trolley bags consist of wheels which makes dragging them easier for kids. Furthermore, creative ideas like ride-on features have fueled the demand for them. For example, IQ Toy USA gives Ride N Roll suitcase for kids which can be ridden and used as a suitcase.

The backpack is predicted to grow at a CAGR of 15.9% for the period 2019 to 2025. The rising trend of backpacks among youth as a piece of travel luggage has boosted the demand for these products in the kid's travel bag market owing to their lesser space requirement Moreover, extra charges on heavy baggage in the airport have increased the demand for backpacks among kids for traveling.

The launch of rolling backpacks is also predicted to increase the scope of these products in the market owing to their features of carrying on shoulders and rolling down. For example, Kreative Kids, Inc., in 2018, launched Plush Rollers for kids as rolling backpacks in a wide range of animal characters.

Distribution Channel Insights

The supermarket/hypermarkets division held the largest share of 40.8% in the year 2018. The widespread distribution network of wholesalers is a major determinant responsible for the growth of this channel. Urbanization and hectic schedule have persuaded consumers to shop at supermarkets owing to the availability of a variety of products under a single roof. Easy product availability and convenient shopping are the driving factors for this channel. Moreover, the attraction of kids towards these products due to their presence in the supermarkets influences the parents to purchase them.

The online channel has significant potential and is expected to grow at a CAGR of 16.1% for the period 2019 to 2025 owing to the increased number of the working population and their need for convenience shopping. Furthermore, rising trends for outbound traveling have influenced parents to buy different kinds of luggage for kids.

The online channel provides a wider range of products across different countries thus, enhancing the entire shopping experience. For example, Skip Hop, Trunki, and Samsonite showcase their products on websites like Amazon.com. These online channels also provide discounts and deals to attract a larger customer base.

Regional Insights

Europe was the largest market in 2018 worth a 33.3% share in terms of global revenue. The region experiences higher tourism which is regarded as an opportunity for traveling business. European Union tourism is predicted to prosper with a 44% rise in demand by 2020 if access to hotels, buildings, and other services is improved. In addition, this will contribute 39% to the economy. Thus, a rise in international travel is expected to drive the demand for travel bags. Furthermore, studies show that, in 2017, 26% of the European consumers will involve in outbound tourism every year which will help in the penetration of luggage bags such as trolley bags, rolling backpacks, and backpacks.

North America is anticipated to grow at a CAGR of 16.0%, thus, becoming the fastest expanding market over the forecast period. The rising trend for outbound travel amidst the hectic lifestyle schedule is the driving factor for growth in this region. As stated by Cox & Kings, vacations abroad have risen by 22% whereas domestic travels have accounted for a 20% rise in 2019. Moreover, the rising trend of family trips with multi-generation tourists coupled with stronger spending power is expected to provide a boost to the market.

Kids Travel Bags Market Share Insights

The key players include Trunki; Smiggle; Samsonite; Elodie Details AB; Carter’s Inc; Mattel, Inc.; IQ Toy; SANRIO CO., LTD.; Babymel; and TOMY. Various companies are aiming at increasing product offerings through mergers and acquisitions. An example includes the acquisition of Skip Hop Holdings Inc. by Carter’s Inc. at an amount worth USD 140 million in 2017 to fulfill the demand for essential products and increase product offerings. Manufacturers are focusing on launching innovative products to increase the demand for kid's travel bags in the market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global kids travel bags market report on the basis of product type, distribution channel, and region:

• Product Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Trolley
    • Backpack
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarket/Hypermarket
    • Specialty Stores
    • Online
    • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa