Latex Pillow Market Analysis Report By Type, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global latex pillow market size was accounted for USD 276.9 million, in 2018 and is anticipated to grow at 4.9% CAGR over the forecast period. Increasing demand for exclusive lifestyle products is a major factor proliferating the market growth. Additionally, the rising number of cases of joint pain, neck pain, cervical spondylosis, etc. due to tiring schedules and sluggish lifestyle is propelling the product demand.

In 2017, around 20.3% population across the world suffered from neck pain as reported by the National Center for Biotechnology Information (NCBI). Latex pillows provide the best support and fill the gap between head and neck while sleeping. The natural elasticity of latex makes these pillows extremely comfortable to use as it effectively aligns with the spine.

They help to alleviate spinal and neck pain and are recommended by therapists, chiropractors, and osteopaths for people suffering from back pain. Additionally, they help in reducing allergy-causing dust mites and microbes.

Moreover, the rapid growth of hospitality and residential sectors helps to drive the demand for these pillows. The launching of new products, especially in the commercial sector, is also propelling the product demand.

Type Insights

The product category of blended mix latex dominated the global latex pillow market, in 2018 with over 45% of the market share. These pillows are produced by blending in natural Talalay with synthetic latex. This combination increases the longevity of the product and curtails chemically infused production. Blended latex pillows are produced from a combination of cotton, rayon, poly-fil, and synthetic as using a blend of various materials helps in cutting down costs incurred in manufacturing 100% natural latex pillows.

For example, latex pillows made up of shredded latex and poly-fil are manufactured by Essence of Bamboo. This combination of shredded latex and poly-fil helps in retaining the softness and bounce for a longer duration and also improves the airflow of the product. The natural latex segment is anticipated to grow at the fastest CAGR of 5.4% over the forecast period. Increasing the use of natural and eco-friendly products that have a very low impact on the environment is driving the growth of this segment. Continuous innovation of products is also propelling the product demand.

Application Insights

The residential segment held over 54% of the latex pillow market share, in 2018. Rapid urbanization is leading to increasing in demand for home furnishing products, which, in turn, is anticipated to propel the market growth in this very segment. The commercial segment is projected to witness considerable growth in the coming years.

The rapidly growing hospitality sector is majorly driving the market growth in this segment. Additionally, growing construction activities for infrastructural development in growing economies like India, Indonesia, and China are anticipated to drive the demand in this segment.

Regional Insights

North America dominated the market globally, in 2018 and is expected to maintain its position over the forecast period. This growth is due to the increasing construction of the residential buildings in the region. Increasing importance and awareness regarding the usage of natural products are expected to propel the product demand. Further, the presence of leading manufacturers like Talalay Global, United Pillow Manufacturing, Inc., Sleep Artisan, and Shevick Sales Corp. is anticipated to propel the market growth in this region.

Asia Pacific is anticipated to grow at the fastest CAGR of 5.7% over the forecast period. The rapid rate of urbanization in growing economies like India, Indonesia, and China is driving the demand for home furniture including bedding products, which is likely to propel the market growth in this region. Growing healthcare and hospitality industries is also driving the market growth. Additionally, rising disposable income of consumers and improved living standards are some other factors contributing to driving the product demand.

Latex Pillow Market Share Insights

Some of the major players in the market include Talalay Global; Sleep On Latex; Sealy Corp.; Dubai Furniture Manufacturing Co. LLC; United Pillow Manufacturing, Inc.; Sealy Corp.; Shevick Sales Corp.; DeRUCCI International Holdings Ltd.; Simmons Bedding Company LLC and Sleep Artisan. These companies are focusing on increasing their production capacity by adapting innovative technologies to meet the rising product demand. 

Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global latex pillow market report based on type, application, and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Blended Mix
    • Natural
    • Synthetic

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa