Lip Powder Market Analysis Report By Product, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global lip powder market size was accounted for USD 343.7 million, in 2018. It is estimated to grow significantly, from 2019-2025. There is high demand for a matte finish and weightless shade of lip color, which is proliferating the demand for the product over the forecast period, 2019-2025. Moreover, customers are keen on trying out new products that enhance their appearance. This factor has also driven the demand for the product in the forecast period.

This product is mainly used by the women segment. Over the last few decades, the women population has witnessed a significant development in terms of career growth. They are becoming self-reliant and self-independent. They are joining the workforce and corporate offices in a large number to become financially independent. Therefore, they are more focused on their outer appearance thus driving the demand for the product. This factor is expected to boost the demand for this product in recent years and it is estimated to rise further at a faster rate.

There are many social media platforms such as Instagram, Facebook, Twitter, and YouTube where these products are marketed. The majority of the people are influenced by watching different videos related to product reviews that are available on YouTube. Their buying decisions are influenced by these influencers. Most of the times companies promote their brands through celebrities to create more impact on the minds of customers. These social media platforms also offer 2-3min free tutorials for beginners on how to use such products.

As of now, the segment of cream and liquid lip color has ruled the industry. the segment of lip color in the powder form is estimated to grow significantly in the upcoming years. This product is lightweight and is available in different shine-free shades. It consists of Vit-E, glycerin, and coconut oil, which keep the lips moisturized and hydrated. Silica present in this product helps in spreading it smoothly on the lips. These properties have driven the demand for the product over the forecast period.

Product Insights

In 2018, the market share of the palette segment accounted to be 54.4% and is estimated to have the largest market share. It is a pack of pigmented lip balm along with metallic lip powder. The lip balm moisturizes the skin and keeps it hydrated. It also acts as a foundation for lip powder. Moreover, consumers can experiment with this product and try it out as it is available in different shades.

The segment of the pen product is projected to grow at the fastest CAGR of about 6.7% during the forecasted year. Consumers can carry this with them to any place and it can be easily applied. It is in powder form but when it comes in contact with the skin it gets transformed into a liquid state. Manufacturers are spending more on this product segment because there is a high demand for this segment in the market.

Distribution Channel Insights

In 2018, the segment of the offline channel accounted for the biggest share of 90.2% in the lip powder market. It can be further segmented into convenience stores, pharmaceuticals, supermarkets, & hypermarkets, brand outlets, and direct selling. The company that tops in direct selling of cosmetic and beauty products is Avon Products, Inc. Besides this, Oriflame, NuSkin, Mary Kay, and Amway are prominent players in the direct selling segment.

The segment of the online distribution channel is projected to grow at a CAGR of 9.0% during the forecast period. An increase in the number of online retail stores that provide attractive discounts and the rising number of internet users who prefer using online retail shops for easier accessibility have driven the demand for this segment. Moreover, there has been a rise in the number of people who own a smartphone and prefer shopping through online retail stores.

It has been observed that consumers are buying cosmetic and beauty products regularly. The commonly bought items are lipsticks, lip-gloss, artificial nails, foundation, and compact powder. Youngsters highly prefer using online websites and online retail stores for purchasing different products. The leading online retailers in this sector are Amazon, FEELUNIQUE INTERNATIONAL LIMITED, Sephora, and Strawberry net.

Regional Insights

In 2018, the revenue share held by the Asia Pacific was 28.0%. Markets with potential growth opportunities are Japan, Malaysia, the Philippines, China, South Korea, Singapore, and Indonesia. South Korea has contributed to innovate this product. There has been an increase in the disposable income of the people, and they are inclined towards spending more on premium cosmetic products. Social media platforms are playing a major role in influencing people to try out different cosmetic products. For instance, consumers from countries like Singapore, Indonesia, Malaysia, and the Philippines have googled the cosmetic product for the largest number of times.

The North American market is anticipated to grow at the fastest CAGR of about 8.5% in the forecast period. There has been an increase in the buying power of consumers which accelerated the market growth. Moreover, high availability and easy accessibility of cosmetic products are the prime factors for proliferating regional demand. A company named Urban Decay (U.S) introduced a variety of lip powder in palette form with the name Lo-Fi Lip Mousses.

Lip Powder Market Share Insights

Leading players in this industry include The Estée Lauder Companies Inc.; Revlon, Shiseido Company; L'Oréal S.A.; Stellar Beauty; Sephora USA, Inc., CLE COSMETICS; Inc.; BY TERRY; CHANEL International B.V.; and Urban Decay. For gaining a competitive advantage over the competitors, leading brands are collaborating with celebrities for promoting their products it creates a greater impact. Manufacturers are putting their efforts on continuous improvement of the products to have a wide range of products and improve their quality. There are potential growth opportunities in the market for new entrants.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global lip powder market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Palette
    • Pen

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • France
    • The Asia Pacific
        • China
        • Japan
        • South Korea
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa