Men’s Grooming Products Market Analysis Report By Product Type, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global men’s grooming products market size was estimated at USD 55.0 billion, in 2018. Grooming is done to maintain the cleanliness and hygiene of the men’s bodies. The men’s grooming industry has witnessed significant changes in the recent past. Increasing beauty and health consciousness among men is the primary factor attributing to the growth of this market. Further, there has been a significant rise in the growing demand for male toiletries apart from shaving products.

Men’s grooming products are meant for different body parts that include hair care, shave care, and skincare. The latest developments and innovations in several grooming techniques such as hair spray and beard wax are bolstering the demand for grooming products.

Well-groomed individuals are preferred right from the corporate world to the modeling industry. The quest to redefine an individual’s career has changed the male grooming process. The men’s grooming market is among the fastest increasing consumer businesses. Further, increasing awareness about overall body care and quest to improve social reach has further supplemented the market growth.

Increasing the e-commerce industry is positively affecting industry growth. Millennials account for a major share in online sales and their contribution will continue to increase during the forecast period. Online purchasing provides a detailed description of products along with price comparison, making it easier for the consumer to make a decision about purchasing. Owing to the rising popularity of the online segment, companies are focusing on strengthening their online presence. Recently in July 2018, Nykaa introduced special men’s portal NykaaMan.com to capture the considerable market share in Indian Men’s grooming industry.

Despite the rapidly increasing men’s grooming industry, investors, private equity firms, and venture capitalists have been reluctant to invest in this industry, largely because of a monopoly on a wide range of products. For instance, Gillet has nearly 50% of the market share in shaving product categories. Another key factor is brand loyalty that creates an inroad for new entrants as customers mostly rely on already used products and they are hesitant to try lesser-known brands.

Product Type Insights

Among various products, fragrance accounted for 38.3% of the market share, in 2018. The growing demand for different fragrance products is contributing to the overall growth of the men’s grooming product market. Various perfumes and deodorants that are used by men are listed under fragrances. Often, fragrance and aroma are used to attract others.

The skin care segment is expected to grow with a CAGR of 6.1% during the forecast period. This segment includes face-wash, moisturizers, and soaps. Factors such as the growing focus on personal looks to make a positive impression and to boost self-confidence are supplementing the growth of this segment.

Distribution Channel Insights

Based on the distribution channel, the market is classified into supermarket/hypermarket, pharmacy, convenience store, and e-commerce. The convenience store held the largest market, in 2018. Online sales of men’s grooming products are expected to exhibit a significant growth rate owing to multi-channel retailing and celebrity endorsement. Emerging markets such as India, China, Indonesia, and others, where rapid urbanization is taking place, are expected to contribute significantly to the e-commerce segment.

Despite rapidly growing e-commerce platforms, the segment still accounts for comparatively lower sales. This is because consumers tend to try the products before making purchasing decisions. Store-based vendors often have a specific section for such customers.

Regional Insights

Europe held the largest market share, in 2018 because of a growing number of skin and hair grooming products in the region. The rising trend of maintaining a youthful appearance to make oneself presentable is the primary factor attributing to the growth of the market in the region. Millennials are increasingly using products such as powders, body lotion, perfumes, and deodorants to attract their peers.

The Asia Pacific is expected to be the fastest-growing region owing to increasing consumers’ purchasing power and rapidly increasing the e-commerce industry in the region. Regular use of body lotions and skincare products are positively affecting the market in this region.

Men’s Grooming Products Market Share Insights

Some of the leading players in the market include Procter and Gamble, L'Oréal Group, and Edge well Personal Care Co. among others. The industry presents high to moderate barriers for new entrants. Owing to the availability of multiple brands and continuous product innovation, the market is expected to witness high competition during the forecast period.

The growing use of organic products and stringent regulatory guidelines that bar the application of selected chemicals are proving to be a challenge for various players. Key players in the market are emphasizing merger & acquisition, product differentiation, and expansion of their online presence. Considering the growing demand for organic products, a leading men’s grooming brand Bulldog introduced a bamboo-made sustainable razor, in 2018.

Key players are focusing on increasing their geographical footprints with an aim to obtain a larger market share. Establishing a robust strategical partnership with distributors and increasing investment in research & development are the factors expected to remain crucial for industry growth in the near future.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global men’s grooming products market report based on product type, distribution channel, and region:

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)
    • Hair Care
    • Skin Care
    • Fragrances
    • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Supermarket/Hypermarket
    • Convenience Stores
    • Pharmacy
    • E-commerce
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K
    • the Asia Pacific
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa
        • UAE