Mineral Cosmetics Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global mineral cosmetics market size was accounted for USD 2.9 billion, in 2018. Consumers prefer natural and herbal beauty care products which are boosting product demand across the global market. Manufacturers are incorporating minerals such as iron oxide, zinc oxide, mica powder, essential organic oils, and titanium dioxide in the products. These products are free from wax and other artificial additives.

Side effects of beauty products that contain a high concentration of chemicals and other additives are influencing people to use natural and herbal products. Mineral cosmetic products have long-lasting effects and prevent clogging of pores. Moreover, zinc oxide and titanium dioxide act as sunscreen which forms a protective layer on the surface of the skin protecting it from UV rays. Thus, these products are gaining high popularity among consumers who are looking for sunscreen-based cosmetics.

The rising penetration of e-commerce platforms is boosting the sales of mineral cosmetic products across the globe. Companies are enhancing their global presence and distribution network by launching products through online portals. Social media marketing and digital marketing are some of the prominent marketing strategies adopted by a majority of the key players. For instance, Revlon, Inc., in Feb 2019, started a campaign called “I Can. So I Did.” which was promoted by celebrities such as Ashley Graham, Gal Gadot, Eniola Abioro, and Adwoa Aboah.

Consumers are inclined towards multi-purpose skincare products that can resolve multiple skin problems. Therefore, manufacturers are focusing on R&D and product innovations for developing a range of superior products to cater to changing consumer demands and preferences. For instance, bareMinerals launched anti-aging cosmetic and skincare products named Skinlongevity Vital Power Infusion and Skinsorials. Additionally, rising disposable income levels of consumers are influencing them to prefer a premium range of skincare and natural beauty products.

Products Insights

In 2018, the segment of face products accounted for the largest market share of over 40% across the global market. The rising participation of women in the workforce is anticipated to be the primary reason behind this growth. Moreover, it prevents clogging of pores and protects the face from harmful rays of the sun. This helps in restoring the natural glow of facial skin. Therefore, these face care products are gaining high popularity among the consumers, thereby, expected to drive the market growth over the forecast period. Face powder, blush, bronzer, foundation, and concealer fall under the category of face care products.

The lip products segment is anticipated to grow at the fastest CAGR of 5.6% over the forecast period. There has been a huge demand for lip products among consumers owing to the increasing working women population and rising disposable income levels in emerging countries such as India and China. This is expected to drive the product demand from 2019 to 2025 in the regional market. Moreover, consumers are influenced by beauty bloggers and social media influencers to try out new shades and textures in lip products. New colors such as peach, pink, and nude shades are gaining traction among consumers across different regions.

Distribution Channel Insights

The segment of offline distribution channels accounted for the revenue share of over 75.0% across the global mineral cosmetics market owing to the prevalence of brick-and-mortar stores that allow physical verification of the products before purchasing them. Moreover, the rising number of organized retail stores such as hypermarkets and supermarkets in developing countries such as India, Brazil, Bangladesh, and China is projected to boost product sales through offline channels over the forecast period.

The segment of online distribution channels is projected to grow at the fastest CAGR of 6% over the forecast period. Increasing penetration of e-commerce platforms including Walmart, Amazon, Strawberrynet, Feelunique, and Sephora is proliferating product sales through online channels. The most common products bought through online channels are cosmetic and beauty products. Moreover, an increasing number of smartphone users in emerging economies such as China and India is expected to propel the mineral cosmetic market growth over the forecast period. Companies are focusing on launching their products through online channels for enhancing their consumer reach and distribution network. For example, one of the leading brands, Iredale Cosmetics, Inc., introduced its product range on a multi-channel e-commerce platform named Evine Live Inc. to strengthen its distribution network in North America, especially in the U.S. 

Regional Insights

In 2018, North America held the largest market share of over 35.0% across the global market. A rising preference for natural and herbal products over chemical-based products is driving the market in the region. Moreover, pharmaceutical stores, cosmetic stores, and specialty stores in North America have been witnessing high demand for natural and organic products. This is projected to propel the market growth over the forecast period.

Asia Pacific is projected to grow at the fastest CAGR from 2019 to 2025. India, China, Japan, South Korea, and Indonesia are considered to be the prominent markets for this product. The rise in spending of middle-class people owing to rising disposable income levels is expected to propel the product demand over the forecast period. Moreover, the rising participation of women in the workforce is accelerating the regional demand for BB and CC creams. Furthermore, the rising number of global brands in the aforementioned countries is also impacting positively on the market growth.

Mineral Cosmetics Market Share Insights

Leading players operating in this industry include Glo Skin Beauty; Mineralissima Mineral Make-up; Iredale Cosmetics, Inc.; Shiseido Company, Limited; L'Oréal S.A.; BWX Limited; The Estée Lauder Companies Inc.; Revlon, Inc.; Cover FX; and Ahava Dead Sea Laboratories, Limited. These companies are focusing on expanding their global presence and strengthening their distribution network through mergers and acquisitions. For example, Estee Lauder Companies Inc. went into an acquisition with BECCA in Nov 2016 to expand its portfolio of makeup products.

Moreover, leading companies are launching new products to gain an edge over other competitors. For example, Iredale Cosmetics introduced a multipurpose foundation in Aug 2019 which can be used as concealer, foundation, and primer. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global mineral cosmetics market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Face Products
    • Lip Products
    • Eye Products
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • Saudi Arabia