Mobile Phone Protective Cases Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global mobile phone protective cases market size was worth USD 21.4 billion, in the year 2018 and is predicted to grow with a CAGR of 7.5% during the period 2019 to 2025. Repairing a damaged screen can be quite expensive therefore buyers are not hesitating to spend a little more on quality protective cases with upgraded features to ensure lesser or no damage to their gadgets. This has been attributed to the demand for mobile phone protective cases.

The mobile accessories market is expanding not only due to customer specifications but also the dynamic lifestyle of people. A phone protective case, customized or generic, reflects an individual’s cultural and social preference and is regarded as a style statement. Factors including quotes, social media trends, favorite personalities, movies, television series, music preferences, books, and social causes play an important role in deciding protective cases for a phone. Manufacturers pay a lot of attention to these factors for designing and customizing their products to attract a larger customer base.

Today, smartphones are an integral part of an individual’s life. Therefore, several features are being added such as music, shopping, television, games, etc. to boost sales. For example, as stated by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) and PwC, the count of smartphone users in India is predicted to touch 859 million by 2020 from 468 million users, in 2017. The rise in the sales of mobile phones is directly proportional to the sales of mobile accessories such as protective cases.

The decline in smartphone prices coupled with a rise in market competition has resulted in a larger consumer base. Further, the flourishing e-commerce sector has contributed by providing varied and cheaper mobile accessories like protective cases with abundant features, graphics, and designs. Investing in smartphones markets by the developing economies, key players in the market cater to establish online portals to provide a wider range of mobile phone accessories at one go.

Product Insights

Based on product, the body glove division held the largest share, in 2018. The launch of sleek designs along with upgraded materials like rubber, thermoplastic polyurethane, and silicon to provide 360° protection is predicted to boost the segment. Manufacturers are focusing on launching protective mobile cases with maximum protection. For example, Pelican Products, Inc.’s high-quality cases for Samsung Galaxy Note9 launched in August 2018 commit to providing an ultimate safeguard for the smartphone. The Voyage cover variant is made up of highly durable items which provide four-layered protection against damages. The company also boasts of testing its products according to military specifications.

Innovative designs with upgraded features are also driving the mobile phone protective cover market. For example, PopSocks and OtterBox collaborated to provide smartphone users with a new way of showcasing themselves via phone cases. The Defender Series and Otter+Pop Symmetry launched an OtterBox case with an in-built PopGrip available in a variety of graphics and colors.

Conventional plastic items like polycarbonate are mainly used to produce hard protective cases. These cases are more prone to damages and provide minimal protection to the phone. The hybrid mobile phone cases have the ability to absorb the impact in case of a fall since they are better designed and have a soft inner layer for shock absorption. Therefore, the hybrid protective cases are highly preferred and the segment is expected to grow at a CAGR of 9.4% over the years.

Distribution Channel Insights

By distribution channel, the offline segment held the higher share of 71.0%, in 2018. The offline mechanism is highly preferred by customers as compared to online channels due to the benefits relating to physical verification of the cases. It also removes the shipping charges required to pay in the online channel and allows seeking personal attention by sales representatives for first-hand information about the products.

The increasing number of retail outlets in countries like China, Brazil, and India, is projected to increase market penetration of mobile phone accessories like protective cases. One Plus, India, in February 2018, announced to establish authorized centers in eight leading cities of the country. The brand also aims to spread its presence in the Tata-owned Croma electronics chain to expand further.

The online division is expected to grow at a CAGR of 8.4% for the period 2019 to 2025 due to the flourishing mobile phone market. Various strategies like same-day delivery, along with the growing number of e-commerce vendors in tier-III and tier-II cities are predicted to have a favorable impact on the market.

The global market is scattered with several companies operating without a physical store. The rising number of online retailers like Alibaba, eBay, and Amazon, is predicted to fuel market growth. Moreover, vendors such as CG Mobile, Incipio, LLC, and Otter Product, have their own online portals where customers can purchase according to their needs.

Regional Insights

The Asia Pacific accounted for the highest share, in 2018 due to a large number of smartphone users. China is the dominant region with higher sales of protective mobile phone cases through online and offline channels. The country claims to be the world’s largest smartphone market, with one-third of shipments globally. The country’s smartphone shipment reached 408.0 million units, in 2018 fueling the demand for protective cases in the region.

The Middle East and Africa market is expected to register a CAGR of 6.0% over the forecast period due to the growing demand for smartphones in countries like Ghana, Kenya, and South Africa. As per Pew Research Center, a large number of people in the region use a mobile phone, a basic one, or a smartphone, with South Africa registering the highest number of smartphone users.

Mobile Phone Protective Cases Market Share Insights

The key players include Otter Products LLC; CG Mobile; Shenzhen Ipaky Electronic Co., Ltd; Incipio, LLC; Amzer; Griffin Technology; MOKO; Belkin International, Inc.; Xtreme Guard; and Intellectual Property Holding Co., Inc. Competition in the market is high with companies coming up with strategies like mergers and acquisitions, expansions, and technological innovations.

Apple, in March 2019, introduced silicone mobile phone protective cases for iPhone XS Max and iPhone XS, ranging in three colors including Papaya, Delft Blue, and Spearmint. Furthermore, it launched the Smart Battery Case that safeguards the phone along with long battery life. The cover consists of a silicone exterior coupled with a soft microfiber lining. The brand also introduced leather folio covers to grant maximum protection to the phone along with a space to carry bills, cards, and small notes.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global mobile phone protective cases market report based on product, distribution channel, and region

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Body Glove
    • Pouch
    • Phone Skin
    • Hybrid Cases
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Saudi Arabia