Moringa Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global moringa products market size was accounted for USD 5.5 billion, in 2018 and is projected to grow at a significant rate of CAGR between 2019 to 2025. Moringa is similar to a vegetable tree that is full of vitamins and minerals that make it a healthy food. These products are beneficial in beauty and healthcare applications, and it helps in curing skin disorders, digestion problems. Moringa products are available in a variety of forms like moringa leaf powder, moringa oil, and seeds. Moringa leaf powder is used in making food supplement products such as oil and tea. All these nutritional benefits and growing health awareness among consumer is boosting the market growth.

Moringa oliefera is a type plant that is also known as horseradish tree or drum stick tree. The growing awareness about this plant among consumers owing to its health benefits is a key factor responsible for the market growth. The plant possesses antidepressant, antifungal and antiviral properties that play a vital role in curing various diseases. This plant can be easily grown in tropical regions at a very low cost. It is useful in treating malnutrition in children under 3 years. Owing to all these factors the market is anticipated to propel in the forecast period.

Moringa is fulfilled with ingredients such as Vitamins, Zinc, iron, and calcium potassium. It does not contain harmful cholesterol and also has low-fat content. Moringa is usually used in southern India in food-making such as curry and sambar preparation. It adds to the taste and gives a new flavor to the food. The availability of the product at a low cost is expected to bolster the market growth in the coming years.  

Although the moringa product has multiple health benefits it also has certain challenges. The product requires technological assistance for drying moringa, the drying is done by equipment and through logistical support. Moringa leaves are needed to be processed after harvesting for preventing deterioration in the quality of the product. Due to this, if the product is not certified it is not allowed to export. Thus, in all the moringa producing countries organic certification of a product is mandatory.

Product Insights

The moringa products market is bifurcated into leaf powder tea, seeds, and oil. In 2018, leaf powder holds the largest share of over 30.0% in the overall market. Leaf powder is used as medicine in treating a wide range of skin deformities. In addition, the leaf also helps in treating stomach disorders such as constipation, ulcerative colitis, and gastritis. Moreover, moringa has antibacterial and antibiotic properties that help in eliminating pathogens and also improve indigestion. Moringa powder lasts for a long duration, also is easy to transport making it as preferred product type.

Distribution Channel Insights

The distribution channels are bifurcated into offline and online. In 2018, the Offline channel held the largest markets share. The online channel is projected to grow at the fastest CAGR during the forecast period, from 2019 to 2025. Increasing penetration of digital or e-commerce is one of the main reasons for the rise in the online sector.

The moringa is primarily produced in some regions of Africa and India. Owing to limiting the presence of the product, the demand is supplemented by export making the offline segment the largest. Moreover, increasing consumer inclination towards buying the product from an online platform owing to the discounts and coupon offers is a major factor expanding the demand for online channels.

Regional Insights

In 2018, Europe held the largest market share owing to a rise in demand for nutritional products. In North America, the U.S. holds the highest market share of over 75.0% in the overall market. Further, growing awareness of organic health products is expected to drive the market in the region. Health benefits such as low-calorie and weight loss are also expected to proliferate the growth of moringa products. Moringa product is enriched with antioxidants, amino acids, and vitamins that are necessary for a healthy diet.

Asia Pacific region is expected to grow at the highest CAGR during the forecast period. Owing to the presence of developing countries such as India, and China, the Asia Pacific region is expected to have the highest growth over the forecast period. The Asian population prefers cosmetic products that are made from organic plants than other chemical elements. This factor has fostered the demand for moringa products across countries in the Asia Pacific. In 2017, China has imported the highest number of moringa plants from India.

Moringa Products Market Share Insights

Leading players in the market include Green India, Veg India Exports, Mother Hubs, and Ayuritz. Other prominent players are Botanica Natural products, Organic India, Moringa Connect, MoSagri, and Moringa Malawi. Top players in the market are focusing on expanding their reach across the globe.

Increasing demand for organic-based products and dietary supplements is a key factor driving the demand for moringa products.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global moringa products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Leaf Powder
    • Tea
    • Oil
    • Seeds

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Billion, 2015 -2025)
    • North America
        • U.S.
    • Europe
        • Germany
    • the Asia Pacific
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • Ethiopia