Motorcycle Helmet Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global motorcycle helmet market size was accounted for USD 3.2 billion, in 2018 and is anticipated to grow at a CAGR of 6.9% over the forecast period of 2019 to 2025. Increasing awareness towards road safety is anticipated to propel the demand for the product. Further, the rising number of sports bike and motorbike enthusiasts along with increasing concerns upon road accidents all around the world is anticipated to promote the adaption of two-wheeler helmets while riding in the forecast period.

Road accidents due to heavy traffic or congestion on roads is a big matter of concern for the public authorities with regards to finding an effective solution to prevent accidents. United Nations Motorcycle Helmet Study stated in one of its reports in 2016 that two-wheeler riders are 26 times more susceptible to bruises and injuries in a road accident than four-wheeler drivers. Additionally, the report also stated that wearing a helmet improves the chances of surviving by 42% and helps in avoiding injuries and bruises by 69%. Increasing awareness and measures taken to promote the riders’ as well as their pillion’s safety is expected to propel the growth of the market.

Governments across the globe are taking necessary steps to avoid a rising number of deaths due to road accidents. The World Health Organization (WHO) in 2013 published the Global Status Report on Road Safety stating that the total death figure because of road accidents was 1.24 million yearly. In 2018, 28 countries all over the world accounting for 7% of the total world population have introduced stringent laws regarding road safety. Some of the laws included compulsion on wearing helmets and seat belts, limiting speed, and barring drinking and driving. Additionally, the European Commission published a report named Traffic Safety Basic Facts, in 2016, stating that over 25,600 people succumbed to death due to road accidents throughout the European region. These factors have driven the usage of helmets for motorbike riders.

Product Insights

Full-face motorcycle helmets dominated the motorcycle helmets market with over 70% of share in the total revenue. It is projected to continue dominating the market over the forecast period. Manufacturers are using advanced materials like fiberglass reinforced plastic and carbon fiber to minimize the weight of these helmets and make them more comfortable to wear and safer to use. Additionally, vendors are customizing the helmets with advanced tools like Bluetooth connectivity to open up new lucrative opportunities. Major manufacturers like CabergS.p.a., Arai Helmet Ltd, HJC Europe S.A.R.L, DaineseSpA, Shoei Co. Ltd, Schuberth GmbH, and FOX are constantly introducing innovative products to meet the increasing demand of the product and to attract a large number of consumers.

Distribution Channel Insights

The online distribution channel is anticipated to grow at the fastest CAGR of 7.4% over the forecast period owing to easy availability of a wide range of products and convenience of shopping along with doorstep product delivery. Further, online retailers like HELMEXPRESS.COM and Amazon are concentrating on this product to generate profits from the rising demand of the product. Additionally, e-commerce websites, Google Ads, and social media also play an important role in influencing the preference of consumers. The availability of smartphones along with high-speed internet connectivity in emerging economies like India, Vietnam, Indonesia, and China is anticipated to promote the usage of digital platforms for buying motorcycle helmets. Companies are launching their very own websites so that consumers can directly purchase genuine products from the source.

The offline distribution channel dominated the market in 2018 with over 80% of the share in the total revenue in 2018. Street vendors, supermarkets and convenience stores are the key channels of distribution in emerging economies like India, Thailand, Bangladesh, Indonesia, and China. Some of the domestic manufacturers also sell through offline channels at affordable prices than premium brands.

Regional Insights

Asia Pacific dominated the market with over 45% of share in the total revenue in 2018 because of the presence of a large number of two-wheeler owners in developing countries like India, Indonesia, Vietnam and China. Key manufacturers like CabergS.p.a., Arai Helmet Ltd, HJC Europe S.A.R.L, DaineseSpA, and Shoei Co. Ltd. are constantly launching innovative products to attract a large number of customers. For example, Royal Enfield in 2019 announced its limited-edition pinstriped helmets. Each helmet has a unique, hand-painted pinstripe that symbolizes the simplicity, craftsmanship, and authenticity that has endured the test of time. This collection has just 200 limited edition helmets.

Motorcycle Helmet Market Share Insights

The major players in the industry include BELL HELMET, Royal Enfield, Alpinestars S.p.A, STUDDS, CabergS.p.a., Arai Helmet Ltd, HJC Europe S.A.R.L, DaineseSpA, Shoei Co. Ltd, Schuberth GmbH, and FOX that offer advanced products to meet the rising demand in the market. Moreover, manufacturers are adapting marketing strategies like launching new products, mergers & acquisitions, and expansion of distribution channels, to gain competitive edge and acquire a large customer base.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global motorcycle helmet market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Full Face
    • Half Face
    • Open Face

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • the Asia Pacific
        • India
        • China
    • Central & South America
        • Brazil
    • Middle East & Africa