Night Cream Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global night creams market size accounted for USD 7.12 billion, in 2018. It is estimated to grow at a CAGR of 7.24% throughout, 2019-25. The reason behind the rising demand for night cream is its immensely nourishing and deeply moisturizing properties that restore the natural glow of the skin and keeps the skin oily and smooth. Customers having extremely dry skin, high demand for this product. Generally, this product is applied during the night so that it does not mix up with the makeup products that are usually applied during the daytime.

Youngsters are highly preferring this product because of its intensely moisturizing and hydrating properties. This product also contains nutritional elements such as mineral oils and fatty acids to make the skin gentle, soft, and healthy. It also has anti-sagging properties. It helps in maintaining an even tone by removing dark spots and scars to make the skin look flawless. Furthermore, the focus of manufacturers on promotional activities is estimated to be the major reason for the rising demand for the product. In Feb 2018, a company named Clarins started a digital campaign “Worth the Wrinkle” which targeted youngsters to share their viewpoints on the aging of the skin.

Nights creams not only improve the outer skin appearance but also help in repairing the blemishes. It improves the blood circulation and elasticity of the skin. It also boosts the level of collagen protein in the skin. The power of absorbing the effective ingredients is more during the nighttime. This product is highly preferred by the segment of the population which is aging because of its deeply nourishing and spot removal properties. The texture of a night cream should be gel-like thin because it does not block the pores and maintains normal skin breathing. A thick textured night cream can clog the pores and give rise to acne-related issues.

Product Insights

In 2018, the moisturizing products segment accounted for the largest market share of 57.76%. The preference of consumers for the products that provide great hydrating properties is the major factor contributing to the growth of this segment. Vitamins such as Vit-A, Vit-C, and Vit-E are the major antioxidants that make the skin look beautiful and improve the complexion. This is one of the major reasons anticipated to boost the sales of night creams over the forecast period. The growth of this segment is expected to be boosted, by adding some exceptional ingredients.

The anti-aging segment is projected to grow at the fastest CAGR of about 8.60% over the forecast period. Spot-removal and whitening properties of this product are expected to drive its demand over the forecast period. Products in this segment are excessively used by the aging population which makes them look younger and flawless. This factor is expected to drive the demand for the product from 2019 to 2025.

Distribution Channel Insights

In 2018, the offline distribution channel segment dominated the market which accounted for 86.6% of the market share. Before actually buying the product, consumers tend to check the ingredients present in the product and its features which is the main reason for faster growth. The presence of good quality products in retails stores such as convenience stores, supermarket and hypermarkets have boosted the sales of offline distribution channels. In addition, the delivery services of online channels are not so quick which has created a huge preference for offline distribution channels.

It has been anticipated that the online distribution channel segment is the fastest-growing segment at a CAGR of about 9.47% from2018-2025. An increasing number of different purchasing websites including Amazon, Sephora, Clinique, and Nordstrom which are offering a variety of cosmetic products is the prime reason for the wide acceptance and rapid growth of online retail channels. Moreover, online retailers provide attractive discounts and interesting deals which attract customers to purchase the products using online distribution channels. Moreover, there is an ease of getting the products just by sitting at home, which is expected to boost the growth of the segment over the forecast period.

Regional Insights

In 2018, Europe dominated the night cream market with a market share of 36.54%. Increased consumption of beauty products in different nations such as the U.K., France, and Germany are the major drivers for this growth. Germany was at the topmost position in consuming the beauty and personal care products which accounted for EUR 13.54 billion, in 2017. Cosmetic products have the biggest share in the segment of skincare in Europe which accounted for EUR 20.7 billion, in2017. The regional growth is boosted by the presence of leading manufactures in large numbers such as Avon Inc., Beiersdorf AG, Shiseido Group, and L’Oréal SA, facilitating higher sales.

Asia Pacific is projected to be the potential market for night creams expanding at a CAGR of 4.38% during the forecast period, 2019-2025. In the countries like India, Japan, and China, there is an increasing demand for skin care and beauty products which drives regional growth. A large number of skin-related issues observed in countries like India increased the demand for skincare products because of which there is a significant increase in CAGR of the skincare segment which is around 8.12% during the year 2018-2025. People from this region demand night creams that provide intense hydration and helps in whitening the skin. The regional market is expected to grow significantly owing to an increase in investments by the major manufacturers present in this industry.

Night Creams Market Share Insights

There is a significant increase in the demand for beauty and skincare products in countries like India, Japan, and China which is expected to boost the rate of improvement in the existing products and development of new products. The crucial players operating in this market such as Avon Inc., Beiersdorf AG, Shiseido Group, and L’Oréal SA are putting their efforts into taking strategic decisions like mergers and acquisitions, the introduction of new products, capacity expansions, and product innovations. For example, a multinational company named Amway introduced new and improved products in the segment of face wash, day cream, and night cream which is anticipating sales of around INR 50 billion by the end of 2025.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global night creams market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Moisturizing
    • Anti-aging
    • Skin Whitening
    • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle east & Africa
        • South Africa