Oat-based Snacks Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global oat-based snacks market was sized at USD 17.47 billion in the year 2018. The market is expected to grow at 4.3% CAGR, during the forecast period, from 2019 to 2025. The rising shift towards the consumption of healthy and nutritious food, especially in India, Brazil, and China is expected to drive the growth of this market. In addition, increasing awareness related to the health benefits of oats is anticipated to spur industry growth. Oats are a high source of nutrients including antioxidants, fiber, vitamins, and minerals.

In addition, rising awareness about the nutritional value of oat-based snacks is anticipated to augment the market growth. Oats help to increase metabolism and weight loss. This has further helped in the reducing risk of heart diseases and diabetes. Thus, snack and processed food manufacturers are shifting towards healthy ingredients like oats. Rapidly changing intake habits along with the availability of a wide range of products is projected to fuel the market growth over the forecast period.

Increasing consciousness about preservatives, additives, and ingredients added in the snacks among consumers is expected to positively impact the market. Therefore, several supermarkets/hypermarkets, e-commerce platforms, and departmental stores increased the shelf place for oats-based products.

Increasing the incidence of chronic diseases, cardiovascular diseases, and obesity has increased the demand for oats in dairy breakfast, as it is a high source of beta-glucan which is an essential fiber to the human body. This helps to reduce bad cholesterol, balance the sugar level in the blood, and help to boost the bacterial vital to improve the digestive system. Centers for Disease Control and Prevention (CDC) reported that in U.S. 95 million people above 30 years of age group are facing high-level cholesterol health concerns. Therefore, to overcome this concern, the demand for oat-based snacks will increase in the near future due to their cholesterol-reducing properties. The increasing concern of high cholesterol levels is expected to boost the demand for nutritious and healthy food including oats snacks.

Product Insights

In 2018, bakery and bars accounted for the largest oat-based snacks market share of over 71.0% and also predicted to grow with the highest CAGR of 4.0% over the forecast period, 2019 to 2025. Key manufacturers are implementing several strategies like product development, product innovation, product launches, and joint venture. For example, in 2017, Cereal Partners Deutschland (CPD, a joint venture between General mills and Nestlé, has introduced a wide range of cereal bars under the Nestlé cluster brand.

This bar contains a nutritional value with wholegrain cereal and oat flakes and does not contain artificial colors and flavors. These bars offer in three varieties such as pumpkin seeds, crispy chocolate and almond seeds. Such new innovative product launches are expected to gain traction in the market.

Distribution channel Insights

The online segment is projected to witness the fastest CAGR of 4.6% over the forecast period due to ease of shopping. In addition, online portals such as Google ads and social media play an important role to shift consumers towards e-commerce platforms like Grofers, Walmart, Rakuten. Auchan, BigBasket, and Amazon to purchase oat-based products.

In addition, the increasing number of smartphone users and high-speed internet is another key factor to drive the growth of this segment. Online grocery shopping is booming in several countries including India and China. Hence, global e-commerce platforms include Walmart, Amazon, and Alibaba investing in these developing countries to increase their business.

On the other hand, the offline sales channel dominated the oat-based snacks market, in 2018 and accounted for the 75.5% market share of the global market. This channel includes supermarkets, hypermarkets, direct selling, unorganized retail, and brand outlets. Easy availability of a wide range of products and widespread network for consumers is expected to drive the market growth in Taiwan, Bangladesh, Thailand, and India.

Regional Insights

In 2018, Europe held the largest market share of over 33.0% in terms of revenue. Key manufacturers such as Kellogg, General Mills, and Nestle have adopted several marketing strategies including product innovation, product launches, merger & acquisition, and retail chain expansion to sustain in the competitive market. For example, in 2018, Nestlé introduced Oat Cheerios under the breakfast cereal product line in the U.K.

Asia Pacific is projected to grow with the fastest CAGR of more than 4.5% over the forecast period. Manufacturers are engaged in launching innovative products including oat-based snacks. For example, in 2018, Britannia Industries introduced almond and chocolate oats in order to fulfill the rising customers' demand for nutritious and healthy snacks.

Oat-based Snacks Market Share Insights

The market is consolidated due to the existence of strong companies such as Britannia Industries, Quaker Oats Company, Mondelez International, General Mills, and Kellogg. The major players are also implementing some marketing strategies to gain maximum customer reach and market share in the industry. For example, in 2017, Kellogg introduced Kellogg’s Chocos Fills in which the key ingredients are wheat, oats, and rice with chocolate flavor.

The major manufacturers including Britannia Industries, Mondelez International, Nairn's Oatcakes, General Mills, and Kellog are increasing product visibility, specifically in developing countries to expand their geographical presence. In addition, the establishment of R&D centers, product development, and launches will play an important role to propel the market growth in the next few years. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global Oat-based Snacks market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Oat-based Bakery and Bars
    • Oat-based Savory

• Distribution channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East and Africa