Online Event Ticketing Market Analysis Report By Platform, By Event Type, By Region And Segment Forecasts From 2018 To 2025

Industry Insights

The online event ticketing market size across the globe was valued at USD 46.59 billion in 2017. This growth can be attributed to the rising influence of smartphones and the internet among the millennial population coupled with the shifting trend for the usage of mobile applications for booking spots, live events, and movie tickets. Moreover, the willingness to pay extra charges for such service providers to prevent standing in queues is expected to positively impact the market growth.

Thus, several marketing strategies and advertising activities are being carried out by such service providers to promote the usage of their services. The rising use of tablets and smartphones for ticket purchasing has changed the dynamics of ticketing services. Further, the emergence of user-friendly apps by the service providers for iOS and Android operating systems is projected to drive the market demand in the upcoming years.

The surging disposable income among the working population across the developing countries is anticipated to positively impact the market growth in the upcoming years owing to the willingness to spend more leisure and entertainment services across the globe. To gain the advantage of these factors, several service providers have started offering discounts, deals, and aftersales services.

They are continuously engaged in developing and redesigning mobile applications that can facilitate their usage. Moreover, add-on features like adjusting the seating preference by the users and providing tickets in the form of bar codes are being offered by such service providers to promote the usage of their services.

Platform Insights

The mobile platform segment is expected to register over 7.0% CAGR from 2018 to 2025. This growth can be attributed to the rising influence of mobile phones among the millennial population, decreasing the cost of mobile internet packs, and robust 3G and 4G network speed. Thus, several software developers have started developing user-friendly interfaces for enhancing the ease of usage of such services.

Further, the acceptance of e-tickets and m-tickets across several theaters and exhibitions for preventing paper wastage is expected to pave the way for the growth of such services across the globe. Several loyalty programs are also being offered by many service providers to retain their customer base and to penetrate deeper into the market. Moreover, benefits like ease of usage, safe, reliable, and hassle-free booking process are anticipated to positively impact the market growth in the upcoming years.

Event Type Insights

The major event types are segmented into sports, movies, theater, standup comedy shows, and music concerts. The segment of sports held a share of around 30% across the global online event ticketing market in 2016. The rising influence of national and international sports is expected to increase the sales of online tickets. Some of the events like the FIFA World Cup, Cricket World Cup, Olympic Games, Premier League, and National Football League have many followers which in turn is expected to fuel up the demand for such services in the upcoming years.

The segment of movie ticketing has also started gaining importance among the online ticket service providers. Thus, to cater to the maximum number of customers, several key players like Fandango, Atom, and Movietickets.com have started establishing partnerships and tie-ups with multiplexes and cinema halls across the U.S. They have also started providing various offers and discounts to promote the sale of the tickets through their channel. Thus, the segment of movies is anticipated to register a 7.6% CAGR during the forecasted years, 2018 to 2025.

Regional Insights

North America held the largest share across the global online event ticketing market and is expected to continue its dominance over the forecasted period. This growth can be attributed to the rising per capita income among the working population coupled with the surging usage of the internet across Canada and the U.S. Further, the increasing usage of mobile movie ticketing services owing to its convenience is expected to fuel the market growth in the upcoming years. Moreover, the rising tech-savvy millennial population coupled with the emerging culture of Hollywood movies across the country is anticipated to further fuel up the demand for such services.

The Middle East and Africa are projected to hold a significant share across the global market. This growth can be associated with the increasing adoption of tablets and smartphones among the millennial population across countries like Turkey, UAE, and Qatar. Also, the scheduled FIFA World Cup in 2022 in Qatar is expected to act as a boon for ticket service providers across the region.

Online Event Ticketing Market Share Insights

The key players in the market are Mtime; StubHub; Razorgato; Tickpick; Ticketmaster; Vue Entertainment; Big Cinemas; Fandango; and Kyazoonga. They are also engaged in establishing partnerships with several financial institutions like banks and service providers of digital wallets to promote the number of financial transactions and traffic on the websites.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2014 to 2025 in each of the sub-segments. For the purpose of this study, Million Insights has segmented the global online event ticketing market report based on platform, event type, and region:

• Platform Outlook (USD Million, 2014 - 2025)
    • Desktop
    • Mobile

• Event Type Outlook (USD Million, 2014 - 2025)
    • Sports
    • Music & Other Live Shows
    • Movies

• Regional Outlook (USD Million, 2014 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • Japan
        • India
    • Middle East & Africa
    • Latin America
        • Mexico
        • Brazil