Online Laundry Service Market Analysis Report By Service, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global online laundry service market size was accounted at USD 13.3 billion in 2018. The increasing demand for washing of clothes in laundry owing to convenience is expected to drive the market growth. Also, the other factors such as an increase in disposable income, rise in the standard of living, shifting trend towards the usage of online services, and the need for a fragrance lifestyle are expected to fuel the demand during the forecasted period, 2019 to 2025.

The increasing demand for personal health and hygiene has led to the rising demand for laundry products. Such products and equipment are being used for increasing the life of the fabric and to remove the dirt through the process of washing. Also, the rising prevalence of skin-related allergies and diseases is generating the need for such services. Thus, the market for laundry services is expected to grow significantly over the forecasted period.

The need for eco-friendly products for laundry services is increasing continuously due to pollution and rising water scarcity. Thus, the manufacturers are using technological advances to reduce water intake and to improve the quality of washing. Also, the influence of the internet among millennials across developed as well as developing regions is rising continuously. Therefore, the market for online services like laundry is expected to boost in the upcoming years.

The rising health consciousness prevalent among the customers across North America has increased the demand for laundry services. Moreover, continuous product development coupled with the rising focus on ease of usage and convenience is expected to boost the market demand for such services.

Service Insights

In 2018, the segment of laundry care held the largest share of more than 50% in the global online laundry service market. The rising trend of clean homes coupled with the rising importance of hygiene is expected to drive the market growth. Moreover, the preference for cold washing is also becoming prevalent among the consumers owing to benefits like the requirement of low temperature and good performance detergents. Thus, consumers have started opting for such online laundry services.

Moreover, rising environmental issues with the laundry services have forced the manufacturers to consider the sustainability of the product as well. With the introduction of green certificates for home appliances, the industry has reduced the exploitation of natural resources in several ways. For example, the Environmental Protection Agency WaterSense label stated that the laundry services and products used 20% less water than their average prototype. Thus, the market for such services is expected to grow at a significant growth rate during the forecasted years, 2019 to 2025.

The segment of Duvet Clean is expected to witness a CAGR of 35.8% in the upcoming years. The rising preference for hygiene is anticipated to propel the market growth for duvet cleaning. The services offered by duvet-cleaning for washing of bed sheets, pillowcases, and duvets are expected to impact positively the market growth.

Application Insights

In 2018, the residential segment held the largest market share of more than 60.0%. The change in consumer preference for cleanliness and personal hygiene is boosting the market growth for online laundry services. Also, several new entrants have started penetrating the emerging markets across developing regions like APAC and MEA. For example, a startup named UClean was claimed as the first organized laundry and home cleaning chain setup, in April 2018 receiving around 1500 orders per day and having a customer base of 40,000 people.

The commercial segment is expected to grow at a CAGR of 35.4% during the forecasted period. This growth can be attributed to the rising hospitality industry across the globe. The services being offered by several hospitals, hotels, and restaurants have increased the demand for online laundry services. Thus, companies are also manufacturing laundry products using the latest technology to cater to the rising demands of the consumers. For example, Girbau S.A., in April 2019, had launched a washing machine with a capacity of 85 kg. This machine could also reduce the drying time by 50%.

Regional Insights

In 2018, North America held the largest share of 31.8% in the global online laundry service market. The increasing working-class population coupled with the rising need to maintain hygiene and look presentable is expected to drive the market growth for such services across this regional market. Moreover, the emerging trend for the fragrance lifestyle is becoming prevalent among consumers. This is expected to drive the market for such cleaning products and related services in the upcoming years.

Asia Pacific region is the fastest-growing market for consumer goods and personal care equipment’s owing to increasing disposable income among the working class coupled with the increase in the population across countries like China and India. This region also has a large number of manufacturers of laundry products like Panasonic, Haier, Siemens, Midea, Lite Swan, and Samsung. During the year 2016, China had produced around 73 million washing machines. Thus, it is considered the biggest producer of washing machines across the world.

Online Laundry Service Market Share Insights

The key service providers of online laundry are FlyCleaners, CLEANLY, ZIP JET, PML Solutions Pvt. Ltd, DhobiLite, Laundrapp Ltd., Mulberrys Garment Care, The Laundrywalla and Wassup-On-Demand. These players are constantly focusing on product innovation and development to gain a competitive advantage over the other players. The new product launches help in customer engagement thereby boosting the market growth owing to the rising inclination towards cleanliness and hygiene.

The industrial players manufacturing a variety of appliances such as IBM and Whirlpool are introducing new features in products like washing machines to enhance the market growth. For example, Whirlpool had collaborated with IBM in 2016 for introducing sensors on its products. Thus, the data collected through these sensors were being used by IBM to monitor product performance.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global online laundry service market report based on service, application, and region:

• Service Outlook (Revenue, USD Million, 2015 - 2025)
    • Laundry Care
    • Dry Clean
    • Duvet Clean

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa