Organic Deodorant Market Analysis Report By Distribution Channel, By Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global organic deodorant market size was worth USD 62.9 million in the year 2018 and it is predicted to grow at a CAGR of 14.1% over the forecast period. The increasing demand for natural products due to the awareness of personal hygiene is anticipated to have a favorable impact on market growth in the near future. The importance of natural and plant-based hygiene and beauty products has motivated the producers to launch harmless organic deodorants for the skin thus driving the market.

The popularity of organic deodorants is attributed to the rising awareness relating to the negative effects of aluminum salts among female customers. The onset of advanced technology has led to the beginning of innovative solutions especially in the hygiene care segment thus, influencing the consumers to adopt new products like sprays, aluminum-free deodorants, roll-ons, and sticks/creams. The consumers’ preference for natural and chemical-free products has motivated the producers to launch organic deodorants. For example, brands like Speick, Nivea, Weleda, and Sebamed have launched aluminum salt-free natural deodorants thus, increasing their brand reach among the consumers.

Organic deodorants provide more benefits like odor control as compared to scented sticks. These deodorants consist of natural ingredients like fruits, vegetable extracts, and flowers.  The rising trend for organic products for hygiene care is expected to fuel the demand for organic deodorants in the upcoming years.

According to statistics, 14% of women and 16% of men have had complaints regarding skin irritation caused by antiperspirants and deodorants. This is predicted to have a positive impact on the demand for organic deodorants made up of hypoallergenic formulations. Furthermore, the penetration of online and offline distribution channels has expanded the scope of availability of these products.

For example, Credo Beauty, in the U.S., launched six stores between 2017 and 2018. Moreover, the company aims to increase its number of stores in the upcoming years. The launch of various organic stores is expected to propel the growth of the organic deodorant market over the forecast period.

Type Insights

Based on type, sprays held the dominant share of 46.5% in 2018. Sprays are long-lasting and are extensively used among Indian customers. Earlier, the U.S. was the only country that accounted for maximum sales of sticks; however, with the changing preference of customers towards sprays, the demand for stick deodorants is predicted to fall over the forecast period.

Sticks/creams are anticipated to observe a boost over the years owing to their solid form that prevents wet sensations. Stick forms offer higher usage control thus, reducing product wastage. Furthermore, sticks/creams are highly recommended to consumers with sensitive skin since these reduce dryness by providing a creamy texture.

Companies have been emphasizing the launch of organic deodorants as sticks/creams like Deo-Creme Lemongrass Salbeiby Alverdeobserved significant popularity among consumer forums and beauty blogs. Few other brands providing organic deodorants include Wolkenfussel, PonyHütchen, and Wald Seifen.

Distribution Channel Insights

Supermarkets/hypermarkets held an organic deodorant market share of 57.9% in terms of revenue in 2018. The benefits owing to physical display and verification have been the key factors contributing to the maximizing sales of supermarkets/hypermarkets. The promotional campaigns done by various brands have further boosted the growth of the supermarket/hypermarket segment.

The organized retail industry offers visibility and a larger space for the existing companies to showcase their products. For instance, Nykaa aims to increase its market penetration by launching 30 physical outlets in India by 2020 thereby, widening its product visibility in the market. Additionally, the brand aims to launch 90 offline outlets for the NykaaLuxeNykaaOn Trend outlets by 2020.

The increasing penetration of the e-commerce industry is attributed to the onset of technological advancements and the preference for online shopping. Furthermore, the existence of various e-retailers providing organic products has led to the expansion of the customer base of this segment. For example, the emergence of Nykaa as a leading brand due to its catering to a variety of hygiene and beauty products. The other e-retailers include Flipkart, snapdeal, seniority.in, and Amazon.com.

Regional Insights

Europe was the largest market in 2018, with a share of 34.8% while North America held 22.9% of the market share. The rising adoption of organic products including deodorants has contributed to the surging demand for the product in this region. France and Germany account for the highest share in the entire European market accounting for 16.9% and 19.2% respectively. The Asia Pacific is expected to grow at the fastest pace due to its widespread visibility and the constant launch of innovative products fulfilling the customers’ preference for natural products in India.

The UK-based company Elsa launched Organic Skinfoods Ocean Natural Deodorant Crème in various parts of Europe in 2018. The cream contains natural substances like coconut oil, tea tree, patchouli, and rose geranium peppermint providing 24 hours protection. Furthermore, a France-basedcompanyLaboratoire Saint-Come introduced the theDeocouvert Natural Body Deodorantwhich claims to have 70% natural alcohol and is packaged in a recyclable bottle. The deodorant prevents odor due to the presence of active molecules in its formulation by soaking them.

Organic Deodorant Market Share Insights

The key players include Unilever, Alverde, Elsa's Organic Skin Foods, SPEICK Natural Cosmetics, Lavera, Weleda, Sebamed, Indus Valley, Lavanila Laboratories, Truly's Natural Products, Erbaviva, Spirit Nest, Sky Organics, and EO Products. The manufacturers emphasize launching innovative products to fulfill their existing consumer preferences and attract new customers. For example, Dove introduced its aluminum-free deodorant in 2019.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global organic deodorant market report on the basis of distribution channel, type, and region:

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarkets/Hypermarkets
    • Convenience Stores
    • Online

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Roll-Ons
    • Sticks/Creams
    • Sprays

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • France
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East & Africa