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The global organic shampoo market size was accounted for USD 1.1 billion in 2018. The market is expected to witness a CAGR of 3.1%, during the forecasted years, 2019 to 2025. This growth can be attributed to rising awareness among the millennial population for improving their health and well-being. Moreover, the increasing popularity of organic products among consumers is anticipated to positively impact market growth. Thus, the majority of manufacturers have started using these ingredients for producing organic shampoos.
Rising demand for organic shampoos among the young and working population is anticipated to propel market growth over the forecast period. As per the trends of 2018, 40% of millennials prefer using organic or natural hair care products over chemical products and 59% prefer using non-synthetic ingredients. As shampoos are being classified as essential daily products, their rising consumption is anticipated to boost the market growth during the forecast period, 2019 to 2025.
The shifting trend towards purchasing beauty products through online mode has influenced the manufacturers to develop their website that could display all product variants. The latest trends stated that 19% Generation Z population and 14% of millennials generally prefer purchasing organic beauty products through online mode owing to convenience.
As these products are free from chemicals and toxins like potassium sorbate, artificial fragrances, and sodium lauryl sulfate, their popularity is increasing across the globe. Thus, the majority of the manufacturers have started expanding their product portfolio by launching these organic products. These manufacturers are launching shampoos as per the variety of hair textures among the consumers. For instance, hair wash products are being preferred by consumers having curly hair.
In 2018, the supermarkets/ hypermarkets segment held the largest share of 56.2% across the global market. This growth can be attributed to features like physical verification of the product before making the purchase decision and the availability of a wide variety of products for comparison under the same roof. Promotional campaigns being undertaken by the manufacturers are also anticipated to boost the market growth in the upcoming years.
The online distribution channel is anticipated to register significant growth in the upcoming years. This growth can be attributed to features like doorstep delivery, availability of products of different brands for comparison, and hassle-free return policy. In addition, the emergence of e-commerce portals like Amazon, Alibaba, and Flipkart and their rising influence among the Millennials is anticipated to impact positively on the sale of organic shampoo through online mode. Moreover, manufacturers have started selling their products through their official websites to penetrate deeper into the emerging markets.
In 2018, North America held the largest share of 34.8% across the global market. This can be attributed to an increasing preference for personal care and beauty care products. Moreover, the usage of natural and organic ingredients by shampoo manufacturers has increased their sales. Additionally, the regulatory framework prescribed by various statutory governing bodies for limiting the usage of toxic ingredients is anticipated to drive the organic shampoo market growth in the upcoming years.
Asia Pacific is anticipated to witness the highest growth with a CAGR of 4.2% during the forecasted years, 2019 to 2025. This growth can be attributed to rising disposable income among the working population across countries like China and India. China is considered to be the largest market for personal care products contributing about 34.8% of share across the APAC market. Moreover, the growth of the Indian market for organic shampoo is anticipated to expand in the upcoming years. A report stated that 55% of the consumers across India prefer the usage of organic shampoos.
The market includes key players such as John Master’s Organic; Perse Beauty Inc.; Rahua Classics; Art Naturals; Natulique; Essential Care Ltd.; and Real Purity Inc. These manufacturers are continuously engaged in product innovation and developments. They are continuously engaged in implementing several marketing strategies, acquisitions, and mergers to gain a competitive advantage over others.
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Attribute |
Details |
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The base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Million and CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
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Country scope |
U.S., France, Germany, China, and India |
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Report coverage |
Revenue forecast, company share, competitive landscape, and growth factors and trends |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global organic shampoo market report based on distribution channel and region:
• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• U.S.
• Europe
• France
• Germany
• the Asia Pacific
• China
• India
• Central & South America
• Middle East and Africa
Research Support Specialist, USA