The global ornamental fish market size was USD 5.0 billion in the year 2018. Millennials’ attraction towards these products coupled with growing luxurious lifestyle is attributing to the market growth. Further, as revealed by studies, the use of ornamental fishes and growing household aquarium are positively influencing the overall psychological health of people, thereby, proliferating the demand for these products.
The attractiveness of these aquarium fishes is the major factor driving their demand among consumers. Further, colorful aquarium fishes have a soothing effect on people who desire to watch them. Additionally, the demand for aquariums is rising, as they have become an important part of home decoration. The introduction of a variety of colorful species coupled with the growing demand for ornamental species is projected to drive market growth over the forecast period.
Western countries such as United States, France, U.K, and Germany have the highest pet adoption rate while emerging countries such as India, Brazil, and China are witnessing a substantial rise in pet adoption in the recent past. Almost 68% of the U.S households have pets as per The American Pet Products Association”. Thus, the high adoption of a pet is likely to bolster the demand for the product over the forecast duration.
Additionally, there has been a rapid rise in the tourism industry in emerging countries including India and China. The rise in tourism is expected to bode well for the growth of the restaurants and hotels industries. Therefore, these commercial complexes are expected to witness the high adoption of ornamental fishes by 2025.
Among different products, the ornamental fish market is categorized into the temperate, tropical freshwater, and marine segments. Among them, the tropical freshwater segment occupied the highest share of 52.2% in 2018. Species under this division are available in varieties of color and can easily be taken care of. Further, this segment is widely popular among beginners, as they like to have a collection of unique colors.
On the other hand, the marine segment is likely to exhibit the highest growth with an expected CAGR of 9.0% over the forecast period. These species are available in a different color, but they require special care. Marine species are further divided into three groups namely fish only, reef aquaria, and fish only with live rock (FOWLR). Owing to complexity involved in procuring these fishes and care, various companies are offering mechanical and chemical filtration aquarium to keep such species.
Among different application categories, the household segment accounted for revenue of USD 3.6 billion in the year 2018. Growing urban population in developed countries such as the U.K, U.S and Germany prefer to have pets in their households. Further, increasing limitations on keeping cats and dogs in small apartments led people to opt for aquariums. Also, as revealed by a health expert, regularly watching the fish movements in these aquariums is expected to significantly reduce stress. Increasing stress levels owing to a hectic work schedule are driving consumers to opt for ornamental fishes, thereby proliferating the ornamental fish market growth.
The commercial applications are projected to be the leading segment in terms of growth rate with an expected CAGR of 8.4% over the forecast period. Increasing emphasis on decorative hotels, malls, and restaurants is driving stakeholders to invest in aquariums. Different companies are providing aquariums in different sizes such as half land and half water, pentagon, rimless and hexagon among others. Further, the growing demand for custom made aquariums that match room paints and sizes is driving the product demand.
Among different regions, Europe held the largest market share with a revenue of USD 2.0 billion. Growing consumer inclination towards pets is the major factor attributing to the growth of this segment. Further, ornamental fishes can greatly help individuals in reducing stress, thereby, leading to high adoption among consumers. In Europe, countries such as Germany, Norway, U.K, and France are expected to be the leading in terms of market share over the forecast period.
Asia Pacific is anticipated to exhibit the highest CAGR of 9.2% over the forecast period. Increasing fish adoption as a pet coupled with growing disposable income in countries such as India, China, and other Southeast Asia countries are anticipated to augment the growth. Further, rising construction of commercial buildings in these countries are expected to provide a lucrative opportunity for market growth from 2019 to 2025.
Major players operating in the market are AlgaeBarn LLC, Aqua Leisure, Florida Tropical, Captive Bred, Shanghai Wanjin, BioAquatix, Oasis Fish Farm, and Aqua Nautic Specialist (ANS) among others. Owing to the presence of several local and international players, the market is highly competitive in nature. Key players are focusing on effective branding strategies and mergers & acquisitions to strengthen their dominance in the market. Additionally, various governments are taking favorable initiatives to promote the export of ornamental fish. For example, seven fisheries institutes in India introduced ornamental fish culture aimed at increasing the production of marine species.
Attribute |
Details |
The base year for estimation |
2018 |
Actual estimates/Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Market representation |
Revenue in USD Million and CAGR from 2019 to 2025 |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
Country scope |
U.S., U.K., Germany, India, China, Brazil, and South Africa |
Report coverage |
Revenue forecast, company share, competitive landscape, and growth factors and trends |
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global ornamental fish market report on the basis of product, application, and region:
• Product Outlook (Revenue, USD Million, 2015 - 2025)
• Tropical Freshwater
• Temperate
• Marine
• Application Outlook (Revenue, USD Million, 2015 - 2025)
• Commercial
• Household
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• U.S.
• Europe
• U.K.
• Germany
• the Asia Pacific
• India
• China
• Central & South America
• Brazil
• Middle East & Africa
• South Africa
Research Support Specialist, USA