Packed Pickles Market Analysis Report By Product, By Packaging, By Distribution Channel And Segment Forecasts From 2019 To 2025

Industry Insights

The global packed pickles market size was accounted for USD 7.9 billion, in 2018. The market growth is attributed to the introduction of new products in the premium pickle segment by leading players such as GLK Foods and Kraft Heinz Company. Further, the popularity of different cuisines is driving customers’ interest in these products. Some of the widely used packed pickles include dill pickles or sweet gherkins and bread-and-butter pickles.

Consumers are more inclined towards organic foods due to their natural qualities such as freshness, sustainability, and organic nutrients. Manufacturers are using organic fruits and vegetables to produce packed pickles. For example, a marketing association named Sikkim State Co-operative Supply and Marketing Federation Ltd (SIMFED) launch a wide variety of edible organic products including pickles. SIMFED partnered with an Indian organic agriculture-built organization namely Qseal Agritech Pvt. Ltd., for this production project. Such initiatives are predicted to supplement the demand for packed pickles over the forecast period.

Consumption of pickles in moderate quantities is also recommended by health experts. These products help in avoiding the cramping of muscles, provide antioxidants to the body and boost individual performance. Therefore, packed pickle juice is highly demanded by sportsmen across the globe. For example, a U.S.-based firm named The Pickle Juice Company (TPJC) launched a sports drink, especially for women athletes, and initiated the Pickle Juice Pro Cycling Team to inspire the sportswomen.

The growing use of promotional activities by pickle manufacturers has attracted customer interest towards packed pickles and various cross-cultural cuisines. Moreover, manufacturers are focusing on the introduction of small and cost-effective pouches suitable for one-time consumption. Restaurants are also offering these pouches as complimentary with various dishes.

Product Insights

The packaged fruit pickles division led the market with a revenue share of more than 45%, in 2018. Some of the widely pickled fruits available in the global market are olives, apples, mangoes, tomatoes, currants, pears, plums, and mangoes. The demand for pickles made up of unripe fruits is gaining traction as it offers a unique taste. Wide acceptance of packed seafood and meat pickle is being witnessed in various countries, with pork, mutton, dry fish, prawns, and chicken being extensively popular. European countries such as Scandinavia, Britain, and Romania, Asian nations such as Thailand, China, and India, and South American nations like Ecuador and Peru specialized in best-known meat and fish pickles.

The packed pickle vegetable division is predicted to ascend with the highest CAGR of 4.0% in the coming years. The commonly used vegetables for pickles are cucumbers, cabbage, jalapenos, chili, cauliflower, carrot, and green beans. These pickles are rich in anti-oxidant qualities and promote various health benefits such as preventing muscle cramps, supporting weight management, and reducing insulin resistance. This factor is projected to augment the growth of the product in the upcoming years.

Distribution Channel Insights

The packed pickles market is dominated by the hypermarkets and supermarkets segment accounting for more than 50% of the market share in 2018. Factors such as rapid urbanization, easy availability of a wide range of products in one place, and infrastructural development in developing countries such as India and China have resulted in the growth of this segment. Furthermore, lucrative discounts and attractive offers provided by these organized retail stores are expected to accelerate the sales of packed pickles over the forecast years, 2019 to 2025.

The online distribution channel segment is expected to grow at the fastest CAGR of 5.5% over the forecast period. Increasing penetration of online groceries such as Bigbasket & Groafers and the growing number of smartphone users are the major factors responsible for the growth of this segment. Moreover, consumers can easily get the products at a discounted price directly at their doorsteps. Key players such as Walmart and Amazon are developing their online groceries and gaining acceptance among consumers. This is projected to further proliferate the product demand in the forecast period.

Packaging Insights

The jar segment led the market with over 65.0% of the market share in 2018. These pickles are usually packed in plastic and glass by the manufacturers. Such packaging reduces the chances of pickles reacting with the material and also protects it from sunlight. In the recent past, plastic jars are widely accepted by consumers as they are easy to store, lightweight and unbreakable if dropped. However, owing to the growing focus on environmental protection, consumers and producers are shifting to glass jars.

The packed pouch division is anticipated to grow significantly over the forecast period. These pouches are gaining wide acceptance due to their properties like flexibility, cost-effectiveness, and easy to use the feature. Manufacturers are focusing on introducing pickles in plastic pouches with a re-sealable option. For example, GLK Foods, in 2015, introduced three variants of single-used pickles under the brand name Oh Snap! These pouches are specially designed for snacking. Another company named Van Holten’s partnered with Tapatio to introduce Pickle-in-a-Pouch in 2019, which is the mixture of Tapatio’s sauce flavor and Van Holten’s pickle.  

Regional Insights

North America led the packed pickles market occupying over 44% of the market share, in 2018 and the region is projected to maintain its dominance from 2019 to 2025 owing to the growing demand for pickled olives and cucumber. These pickle products are used as a seasoning ingredient in sandwiches, burgers, and various street foods. In 2019, Mighty Fine Foods launched a single-serve pouch of pickles known as the Mighty Pickle. The brand new edition was introduced at the Canadian Health Food Association (CHFA) trade show and conference in Toronto. Therefore, the launch of various packaging options and innovative flavors is anticipated to support the growth over the forecast years.

Asia Pacific region also held a significant market share in 2018. In this region, pickle is used as a regular meal with various dishes by most of the customers, especially in India. The Middle East and Africa are anticipated to expand with a CAGR of 6.6% over the forecast period. UAE is the leading market for packed pickles, with over two million Indians occupying nearly 27% of the overall population. This factor is expected to drive the demand for packed pickles in the region from 2019 to 2025.

Packed Pickle Market Share Insights

Leading players in this industry include Pinnacle Foods, Inc.; Peter Piper’s Pickle Palace, Inc.; Del Monte Foods, Inc.; The Kraft Heinz Company; Orkla ASA (MTR Foods); Reitzel S.A.; Mitoku Company, Ltd.; Nilons Enterprises Pvt Ltd; Mt Olive Pickles; and ADF FOODS LTD. The market is competitive in nature due to the presence of various large and small players. Major players are engaged in continuous product innovation for the past few years to cater to the changing tastes of customers and acquire a larger market share. For example, The Kraft Heinz Company introduced two new variants of pickle chips namely Sweet & Spicy Pickle Chips and Spicy Garlic Pickle Chips in a regional festival at Pittsburgh, Pennsylvania, in 2016. These new flavors are sold through key retailers namely Target and Walmart in glass jars weighing 16 ounces.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global packed pickles market report based on product, packaging, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Fruit
    • Vegetable
    • Meat & Seafood

• Packaging Outlook (Revenue, USD Million, 2015 - 2025)
    • Jars
    • Pouches
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Specialty Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • UAE