The global personalized retail nutrition and wellness market was prized by USD 1.8 billion in 2020. It is estimated to witness a 7.9% CAGR from 2021 to 2028.
During the current years, the market has considerably increased its impetus. It is jointly credited to the targeted scalability of direct to end-user e-commerce form, the induction of sophisticated wearable resolutions along the increasing amalgamation of digital equipment.
The rising preferences for functional foods are able to, additionally, accredited for the enlargement of the market for personalized retail nutrition and wellness. Functional foods, particularly protein additions, are progressively increasing their importance and are turning into an essential ingredient of a consumer’s everyday nutritional regime.
Therefore, due to the rising demand for functional foodstuffs, manufacturing companies are concentrating on increasing their production for the range of functional food products. Such as, in February 2021, Merit Functional Foods started a new-fangled, plant-sourced protein production unit in Winnipeg, Manitoba. The new resource will augment the making of food-grade excessively pure canola and pea proteins; those are utilized for food and beverage purposes.
The eruption of the Covid-19 pandemic is, moreover, performing as a constructive means for the enlargement of the personalized retail nutrition and wellness market. The citizens are, gradually more, determined to the mineral as well as vitamin enhancement, intended for improving the resistance reaction. In favor of furnishing these rising requirements, companies are introducing innovative supplements.
Such as, THE BOUNTIFUL COMPANY presented Immune 24 Hour +, in December 2020. It is Non-GMO vitamin C enrichment together with 24-hour resistant help. Besides, the smooth gel of the enhancement, moreover, consists of Vitamin D and Zinc for the additional support of immune plus antioxidant.
The repeat recommendations sector held the biggest, 57.2% revenue share in 2020, and led the personalized retail nutrition and wellness market. The start of business-related apps which observe the person’s everyday schedule, along with the way of life and assists in creating, especially custom-made suggestions, have created considerable revenue assistance to this section.
The dietary supplements & nutraceuticals subdivision of repeat recommendations is anticipated to observe profitable enlargement of 8.6%, during the forecast period. Companies are increasing their product contributions in the market. Sequentially, this is inspiring the expansion of the subdivision. For example, Advanced Orthomolecular Research (AOR) initiated Tri B12 Synergy, in January 2019, nutraceuticals having three autonomous structures of vitamin B12.
In 2020, North America held the major, 47.9% revenue share and led the global personalized retail nutrition and wellness market. It is projected that the region will maintain its domination, throughout the forecast period. The rising endorsements by FDA, for the products of functional food, the attendance of well-known companies as well as the presentation of innovative products, are the factors, propelling the regional development.
Besides, the companies presenting healthcare improvement are taking on the policies for the development of the business like joint ventures and acquisitions. This is adding more to the market, within the region.
For example, Nature’s Way declared the possession of Baze, in February 2021, to increase its health and wellness collection, founded on proof supported, in addition to custom-made nourishment. The companies wish to power Baze’s program, to form high-class custom-made nourishment.
The market is likely to observe beneficial development in the Asia Pacific, during the forecast period. The regional expansion can be credited to the factors like growth of well-known companies to make stronger their footing, within the region, the increasing occurrences of cardiovascular illness, diabetes, obesity, and rising attraction of the consumers in personalized approaches.
Additionally, the rising number of foremost companies, coming into a joint venture with startup companies for increasing their individual ability, is expected to further enhance the expansion of the market, within the region.
The increasing resourcefulness by the companies, for presenting complete hereditary algorithms for particular foods as well as nutrients, are adding to the enlargement of the market.
• Tell spec
• Reckitt Benckiser Group PLC.
• GlaxoSmithKline plc
• Consumer Physics
• BiogeniQ Inc.
• Nutrigenomix
• Heal be
• Foods mart, Inc.
• Noom, Inc.
• Viome (Habit Food Personalized, LLC)
• Better Therapeutics, Inc
• Bayer AG
• Cargill, Incorporated
• Dow DuPont
• Herba life International of America, Inc.
• Pfizer, Inc.
• Vita gene
• DNA fit
• AIRO Health Care (Pty) Ltd.
• GLUCOVATION, INC.
• Savor Health
• Bit Bite Inc.
• Tracxn Technologies
• Plate Joy
• The Nature’s Bounty Co.
Report Attribute |
Details |
The market size value in 2021 |
USD 1.9 billion |
The revenue forecast in 2028 |
USD 3.3 billion |
Growth rate |
CAGR of 7.9% from 2021 to 2028 |
The base year for estimation |
2020 |
Historical data |
2017 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Recommendation, region |
Regional scope |
North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
Country scope |
U.S.; Canada; France; Germany; Spain; Italy; Switzerland; U.K.; Russia; Poland; Hungary; China; Japan; India; Australia; Indonesia; Philippines; Vietnam; Brazil; Mexico; Ecuador; Saudi Arabia; Iran; South Africa; Turkey |
Key companies profiled |
Cargill, Incorporated; The Nature’s Bounty Co.; Bayer AG; PlateJoy; Better Therapeutics, Inc.; Tracxn Technologies; Viome (Habit Food Personalized, LLC); BitBite Inc.; Noom, Inc.; Savor Health; Foodsmart, Inc.; GLUCOVATION, INC.; Healbe; AIRO Health Care (Pty) Ltd.; Nutrigenomix; DNA fit; BiogeniQ Inc.; Vitagene; Consumer Physics; Pfizer, Inc.; GlaxoSmithKline plc; Herbalife International of America, Inc.; Reckitt; Benckiser Group PLC.; DowDuPont; Tellspec |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail of customized purchase options to meet your exact research needs. |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Million Insights has segmented the global personalized retail nutrition and wellness market report based on recommendation and region:
• Recommendation Outlook (Revenue, USD Million, 2017 - 2028)
• Fixed Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Other dietary supplements & nutraceuticals
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
• Repeat Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Other dietary supplements & nutraceuticals
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
• Continuous Recommendation
• Dietary Supplements & Nutraceuticals
• Vitamins
• Proteins
• Minerals
• Amino Acids
• Enzymes
• Other dietary supplements & nutraceuticals
• Functional Foods
• Proteins
• Vitamins
• Dietary Fibers
• Fatty Acids
• Minerals
• Prebiotics & Probiotics
• Carotenoids
• Traditional Botanicals
• Regional Outlook (Revenue, USD Million, 2017 - 2028)
• North America
• U.S.
• Canada
• Europe
• France
• Germany
• Spain
• Italy
• Switzerland
• U.K.
• Russia
• Poland
• Hungary
• The Asia Pacific
• China
• Japan
• India
• Australia
• Indonesia
• Philippines
• Vietnam
• Latin America
• Brazil
• Mexico
• Ecuador
• Middle East & Africa
• Saudi Arabia
• Iran
• South Africa
• Turkey
Research Support Specialist, USA