Pet Shampoo Market Analysis Report By Animal, By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global pet shampoo market size was worth USD 489.6 million in the year 2018. The rising concerns for animal hygiene have been the major driver for the market. Moreover, the increasing pet adoption in both developing and developed nations is anticipated to surge the demand for pet shampoos over the years.

Pet adoption among millennials has significantly increased across the globe. As stated by the American Pet Products Association (APPA) in its National Pet Owners’ Survey 2017-18, about 35% of the companion animals are owned by millennials, while baby boomers account for around 32%. Thus, the rising number of pet owners is predicted to propel market growth in the near future.

Shampoo is one of the important products for animal hygiene to maintain the brightness and shine of their coat. Pet shampoos further safeguard the animals from skin-related problems like fleas, ticks, and germs. These shampoos are available in a variety of fragrances such as lavender, chamomile, and vanilla thus, accelerating the product demand.

In recent years, pet owners have been willing to spend a higher amount on premium products for their animals. Moreover, the expenditure on the humanization of the pet has been rising across the globe. These factors are predicted to positively impact the pet shampoo market in the near future.

Application Insights

The commercial segment held a market share of more than 55% in terms of revenue in 2018. The growing number of pet shops and the bulk product requirements from pet grooming and boarding services are expected to drive the demand for the product in the upcoming years.

The household application is anticipated to grow at a CAGR of 6.7% over the forecast period due to the increasing rate of animal adoptions in the world. Developing countries like the Philippines, Brazil, Argentina, and India have been observing a rapid increase in the adoption rate. Moreover, the increasing expenditure on pet grooming by individuals has contributed to the demand for pet shampoos in the household segment.

Distribution channel Insights

The offline channel held the largest pet shampoo market share of more than 90% in 2018. Supermarkets and hypermarkets have been observing rapid growth among the offline channels. The growth is attributed to the widespread availability of products in these stores. Moreover, the companies have established a hybrid business model that combines physical stores with online retails.

The online distribution channel is predicted to grow at the highest CAGR of above 10% over the forecast period. The rapidly increasing e-commerce sector in the home appliances sector is predicted to increase the volume of sales via online platforms. Amazon held the largest share in sales of pet shampoos in 2018. However, companies like Petco Animal Supplies, Inc.; BarkBox; TABcom LLC; PetFlow; PetMed Express, Inc.; Bulk Reef Supply; and PetSmart Inc. are also focusing on strengthening their market presence in the online segment. The acquisition of Chewy by PetSmart Inc., in mid-2017, for USD 3.35 billion consolidated the market presence of PetSmart Inc. in the online segment.

Animal Insights

The dog product held a market share of over 50% in 2018. The highest number of dogs is owned in countries including Mexico, Russia, Brazil, China, U.S., Philippines, Japan, India, and the U.K. As reported by the APPA, approximately 48% of households in the U.S. had a dog in their house in 2018. This ownership rate rose from 39.3% in 2011 to nearly 50% in 2018.

Many households consider their pets as family members and thus, spend more on their hygiene. Poodle, Shih Tzu, Chow Chow, Poodle, Golden Retriever, Yorkshire Terrier, and Bernese Mountain Dog are some of the highly popular breeds that need shampoo for grooming and personal hygiene.

The cat segment held a considerable share in 2018. According to the Pet Owners Survey, in 2017, over 95 million cats were owned in American households. Persian, Siamese, Maine Coon, Abyssinian, Oriental Shorthair, Birman, Bengal, Ragdoll, American Shorthair, and Himalayan are a few of the most commonly adopted breeds. An animal shelter in the U.S is a home of around 7.6 million companion animals out of which over 3 million are cats. This factor is expected to drive the product demand and thus, boost the market growth in the upcoming years.

Regional Insights

North America held a leading market share of over 50% in 2018. The U.S. accounts for the largest number of pets across the globe. As per APPA, in 2018, 65% of American households owned at least a companion animal where they spend around USD 72.1 billion on them. The animals include 94 million cats and 90 million dogs. Also, 38% of households in Canada own a minimum of one cat while 41% own at least a dog. Thus, the rising number of animal ownerships has been the major factor in surging product demand.

Asia Pacific is predicted to register the fastest growth with a CAGR of 10% over the forecast period. The major countries in this region include China, South Korea, the Philippines, India, and Australia. The increasing urbanization has led to the widespread adoption of animals in the region, which, in turn, is expected to fuel the demand for pet shampoo over the forecast period.

Pet Shampoo Market Share Insights

The key manufacturers SynergyLabs; Groomer's Choice; Vet's Best; Petco Animal Supplies, Inc.; Himalaya Herbal Healthcare; Logic Product Group LLC; Wahl Clipper Corporation; Earthwhile Endeavors, Inc.; World For Pets; and 4-Legger. Market players are focusing on strategies like mergers & acquisitions and new product launches to increase their dominance in the market. An example of the same includes the acquisition of Philco Animal Health Inc. by BioAdaptives, Inc. Several personal care companies have also entered the market. OUAI HAIRCARE in July 2018 introduced a Pet Shampoo for animals while MONAT GLOBAL CORP introduced conditioner and shampoo for dogs in February 2019.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global pet shampoo market report on the basis of animal, application, distribution channel, and region:

• Animal Outlook (Revenue, USD Million, 2015 - 2025)
    • Dog
    • Cat
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Household
    • Commercial

• Distribution channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa