Global Positioning Systems (GPS) Market Analysis Report By Deployment, By Application And Segment Forecasts From 2018 To 2025

Industry Insights

The global positioning systems (GPS) market size was accounted for USD 37.9 billion in 2017 and expected to grow with a CAGR of 18.4% during the forecast period, 2018 to 2025. The rising adoption of GPS technology in the commercial sector such as retail, construction, transportation, aerospace, and farming is expected to accelerate market growth in the forthcoming years. Furthermore, the rising adoption of GPS-enabled smartphones, smart devices, watches, and various other electronic products are projected to propel the market growth over the forecast period.

The rising emergence of advanced technologies such as IoT, 4G, and 5G, big data, cloud computing, and advanced analytics tools are expected to create huge growth opportunities for the market players in the forthcoming years. Moreover, with the help of these technologies organizations can collect & analyze the location-based data, which in turn, helps them in improving the customer experience by offering personalized services. Thus, projected to boost the market growth in the upcoming years.

The growing popularity of GPS technology across the world, owing to the rising application of GPS-based social networking, geotagging photographs, geocaching apps or games, and various other gaming activities. Furthermore, the rising incorporation of GPS in vehicles and the growing number of connected devices across the globe are anticipated to fuel the demand for GPS technology, thus propelling the market growth over the forecast period. Moreover, the growing use of GPS technology in road applications helps in monitoring the assets and operations and reduces traveling time by suggesting accurate & shortest path information. Furthermore, the rising number of smart mobility applications, such as fleet management, satellite road traffic controlling & monitoring, navigation, and various other GPS application are projected to accelerate the GPS market growth in the forthcoming years.

However, strict rules & regulations regarding licensing, poor network infrastructure availability in the rural areas of emerging countries such as India, Indonesia, and Brazil, and high accuracy of location are expected to restrict the market growth in the forthcoming years. Furthermore, clock inaccuracy and the orbital shift of satellites are expected to create technical challenges for the GPS usage and their services, thus, projected to hinder the market growth in the upcoming years.

Deployment Insights

The deployment segment is divided into portable navigation devices, automotive telematics systems, standalone trackers, consumer devices, and others. The consumer device segment has dominated the market in 2017 and accounted for 43.8% of the market revenue share. The growing demand for GPS-enabled consumer electronic devices such as smartwatches, smartphones, tablets, laptops, and various other devices is expected to boost the segment growth in the forthcoming years.

The rising incorporation of GPS technology in automobiles for guiding drivers to reach their destination, monitoring transport operator location while delivering the goods, and enhancing the safety & security of the drivers. Furthermore, the technological advancements and growing number of connected vehicles are expected to propel the demand for automotive telematics systems in the upcoming years. The growing demand for e-commerce services is forcing logistics & transportation services providers to deploy advanced tracking & monitoring technologies such as GPS and RFID. Moreover, these technologies will enhance operational efficiency and mitigate supply chain risks. Thus, expected to boost the segment growth in the forthcoming years.

Application Insights

The application segment has been bifurcated into road, surveying & mapping, marine, aviation, location-based services, and others. The location-based services segment has captured the largest market revenue share and accounted for 41.7% market revenue share in 2017. The growing adoption of location intelligence services e-hailing & e-commerce services are expected to drive the segment market during the forecast period 2018 to 2025.

The growing adoption of smart technologies such as RFID, GPS, and beacons technologies by the enterprises for capturing the location-based data are expected to drive the demand for location-based services. Moreover, the data is used for targeting customers with the help of personalized advertisements such as SMS and e-mails. The GPS-enabled smartphones collect customer’s location data such as store location which customers frequently visit for shopping, this helps companies in analyzing consumer behavior and trends, which in turn helps in making efficient marketing campaigns and improve customer experience. Thereby, expected to upsurge the segment in the upcoming years.

Regional Insights

North American dominated the global positioning systems market, in 2017 and is projected to experience significant growth over the forecast period. The regional growth is attributed to the high presence of system integrators and component manufacturers such as Qualcomm Inc.; Broadcom Inc.; and Hexagon AB and high adoption in the military & defense and aerospace sectors. Furthermore, the high penetration of smartphones, smart technologies, and advanced network infrastructure availabilities are expected to boost the regional market growth in the upcoming years.

The Asia Pacific market is projected to see the fastest growth during the forecasted period, 2015 to 2025 owing to the growing number of e-commerce, online food delivery, and cab services. Furthermore, increasing adoption of in-store analytics and the rising adoption of social media platforms especially in emerging economies such as India, Australia, Malaysia, and China are expected to create huge growth opportunities for the market. The growing usage of smartphones applications, rising investment in the development of network infrastructures, and increasing accessibility to affordable internet services are projected to drive the regional market growth during the forecast period, 2018 to 2025.

Impact of COVID-19

The COVID-19 pandemic has severely affected various industries, as manufacturing activities have been halted, several business activities temporarily suspended and international exports & imports have been stopped. However, the growing adoption of digital technologies such as GPS, Big data, and AI, for tracing the infected people and monitoring the people in quarantine, in order to reduce the spread of coronavirus. Furthermore, governments across the globe are developing mobile-based applications, in order to trace people while traveling within the country. For example, the Indian government has introduced an AarogyaSetu app, which works on Bluetooth and GPS technology. Similarly, the Ireland government has also launched a tracker and contact tracing app, which helps the government in tracing the infected people and controlling the spread of the virus. Thus, expected to increase the demand for GPS technology in the forthcoming years.

Global Positioning System (GPS) Market Share Insights

Key players in the market include Garmin Ltd., Broadcom Inc., Hexagon AB, Trimble Navigation Limited, TomTom N.V, Qualcomm Inc., Rockwell Collins Inc., and Texas Instruments Inc.  The leading players in the market are focusing on various strategies such as mergers & acquisitions, collaboration, and strategic partnerships, in order to expand the geographical presence, increase the product portfolio and enhance the product features. For instance, in October 2019, Broadcom has collaborated with the OriginGPS, in order to develop a new miniature module, embedded with a BCM47758 chip providing an L1 + L5 support. Moreover, the module provides ultra-precise GNSS positioning features.

The leading GPS component manufacturing companies such as Broadcom Inc.; Qualcomm Inc.; Hexagon AB; Rockwell Collins Inc.; TomTom N.V; Texas Instruments Inc.; Trimble Navigation Limited; and Garmin Ltd are making huge investments in the R&D activities. This is expected to help companies in developing new products, solutions, and services, which, in turn, are projected to positively bolster market growth. Furthermore, companies are also focusing on collaboration, merger & acquisitions, and partnership strategies, which, in turn, are expected to help companies in expanding their geographical presence and product portfolio. For instance, in September 2018, TomTom has signed a partnership agreement with the STMicroelectronics. Moreover, with the help, this deal company will provide geo-location tools and services, in order to track & map the data services and improve product features.

The key players are further focusing on product development strategies, which help them in gaining a competitive edge in the market. For example, in December 2018, Qualcomm has launched a Snapdragon™ 855 Mobile Platform, which supports the multi-gigabit 5G network, immersive extended reality (XR), and AI technology. Additionally, it supports the dual-frequency GNSS using GPS & QZSS L1/L5 signals and Galileo E1/E5a signals, in order to produce the robust and precise locations.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global GPS market report on the basis of deployment, application and region:

• Deployment Outlook (Revenue, USD Million, 2015 - 2025)
    • Standalone Trackers
    • Portable Navigation Devices
    • Automotive Telematics Systems
    • Consumer Devices
    • Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Road
    • Aviation
    • Marine
    • Location-Based Services
    • Surveying and Mapping
    • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • The U.S.
        • Canada
        • Mexico
    • Europe
        • The U.K.
        • Germany
        • France
        • Italy
        • Spain
        • Russia
    • Asia Pacific
        • India
        • China
        • Japan
        • South Korea
    • South America
        • Brazil
        Argentina
    • Middle East & Africa (MEA)