The global premium bottled water market was prized by USD 10.42 billion in 2020. It is estimated to witness 6.8% CAGR from 2021 to 2028.
By way of positioning them from the majority market, through an exclusive selling point and fascinating an objective crowd of the customers, premium bottled waters are charging greater price than the majority market. Rising alertness between customers about best quality drinking water is the most important factor, propelling the enlargement of the market.
On account of augmented consciousness regarding healthful hydration, the demand for the premium bottled water is rising progressively in the markets of various nations such as, United Kingdom, China, Canada, Australia, Brazil, Japan, and India.
The restaurants in nations, like Brazil, promote consumers to sip mineral affluent or premium bottled water. This is anticipated to impel the product demand for the duration of the forecast. Source of the water, contented minerals plus extra constitutions are a few exceptional advertising things that generate a first-class impression of bottled water. Also, the companies are likely to choose means or elite display places for these types of offerings.
Usually, premium bottled water products are offered in special meetings, 5-star hotels, and resorts. A number of companies, working in the market, are slowly changing their concentration to the online channels for sales. To enlarge the visibility of the product, particularly in budding markets, manufacturing companies are displaying their products through online display places, for example e-retailing and company possessing portals. Fast digitalization through the entire parts of e-commerce has optimistically influenced product infiltration within the states, like Europe and North America.
The closing of numerous businesses because of the eruption of Covid-19 pandemic has badly influenced the premium bottled water market. It is one of the most important transformations, during the previous only some months. The food service industry is one of the badly affected sectors.
As the hotels, resorts, restaurants, spas and clubs stayed closed; the retailing of food & beverages has been incessantly falling down. Additionally, a lot of essential business meetings as well as proceedings have also postponed or canceled. This has disturbed the expansion of the market.
In 2020, Europe retained the major, more than 49.0% revenue share and is estimated to increase further by a stable CAGR, during the forecast period. Rising consciousness regarding fitness as well as wellness between the customers in the nations such as Italy, Germany, Spain, and France, is one of the most important factors powering the enlargement of the premium bottled water market, in Europe.
A fitness concern performs a vital function in creating premium bottled water the largely admired beverage, between the entire drinks. Consequently, the growing use of bottled beverages is likely to steer the expansion of the local market, during the forecast period.
In Europe, product utilization is sourced on the necessity for contamination free water. The water having minerals and vitamins are called as fortified water. It is also getting recognition within the region. European Federation of Bottled Water (EFBW), a trade organization, furthermore encourages the benefits of natural as well as spring mineral water, along with additional premium bottled waters. Germany, between the numerous European nations, is anticipated to be the biggest market, propelling the regional expansion.
Asia Pacific is likely to be the highest increasing local market, during the forecast period. Augmented stages of disposable earnings in major nations together with Indonesia, Japan, China, Thailand, and India are likely to increase the enlargement of the premium bottled water market.
Besides, sympathetic policies adopted by the government in the nations, like India and China, to encourage funds on a national stage, are estimated to grow expenditure by the business contestants to set up their planned business divisions, with in the area. Fast urban development is, moreover, expected to stimulate the product demand during the forecast period.
The increasing alertness regarding a fit everyday life and wide-ranging product consumption in games as well as additional open-air and physical actions are, furthermore, accountable for the expansion of the market. Additionally, augmented demand from the customers has directed companies to initiate novel products. Sequentially, that increases the expansion of the market.
For example, India origin entrepreneurs presented premium bottled water brand, Epicurean, in October 2020. India is one of the budding markets and in this class possesses capacity for a major growth. The trademark presents diverse alternatives, like, coffee water, travel, vodka, and whiskey. It has Himalayan filtered fibers and salts.
The global premium bottled water market is extremely disjointed. The manufacturing companies are, gradually more, concentrating on the advertisement as well as packing of the product, because it performs a crucial function in making general representation of the product.
By way of taking on the various policies such as partnership with celebrities, mergers & acquisitions the majority of the companies are concentrating on raising their market share and the geological growth. The companies compete on the basis of capacity, price, product superiority, quantity and technical modernization
Such as, Nestle Company obtained a premium bottled water brand, Essentia Water, in March 2021, to enlarge its product presentation, within this class.
• Uisge Source
• BLVD
• MINUS181
• NEVAS
• ROI
• VEEN
• Berg Water
• Alpine Glacier Water, Inc.
• Lofoten
• Beverly Hills 9OH2O
• Bling Water
Report Attribute |
Details |
Market size value in 2021 |
USD11.02 billion |
Revenue forecast in 2028 |
USD 17.60 billion |
Growth rate |
CAGR of 6.8% from 2021 to 2028 |
Base year for estimation |
2020 |
Historical data |
2016 - 2019 |
Forecast period |
2021 - 2028 |
Quantitative units |
Revenue in USD million/billion and CAGR from 2021 to 2028 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Region |
Regional scope |
North America; Europe; Asia Pacific; Central & South America; Middle East & Africa |
Country scope |
U.S.; Germany, France; China; India; Brazil; South Africa |
Key companies profiled |
Bling Water; ROI; Beverly Hills 9OH2O; NEVAS; Lofoten; MINUS181; Alpine Glacier Water, Inc.; BLVD; Berg Water; Uisge Source, VEEN |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. |
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global premium bottled water market report on the basis of region:
• Regional Outlook (Revenue, USD Million, 2016 - 2028)
• North America
• U.S.
• Europe
• Germany
• France
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa (MEA)
• South Africa
Research Support Specialist, USA