Processed Mango Products Market Analysis Report By Product Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global processed mango products market size was valued at USD 16.55 billion, in 2018. The market is anticipated to grow with a CAGR of 6.4% over the forecast period, 2019 to 2025. Increasing consumption of mango and related products is attributing to the growth of this market. Further, a growing inclination towards fruit-based natural sweeteners is driving the product demand.

The demand for mango-based products is on the rise in developed countries such as Germany and the United States. Orange juice has been a popular drink in North America. However, orange juice increases the acidity level in the individual body. Owing to this reason, North American consumers are shifting their preferences, which, in turn, is supplementing the demand for mango products. Mangoes are produced in different forms such as Tommy Atkins, Palmer, and Alphonso. Availability of a wide range of mango offer variation in tastes and color. This factor is expected to fuel the market growth throughout the forecast period.

Different beverages are made using mango flavor. Popular mango-flavored drinks such as Maaza and Frooti are projected to witness considerable growth during the forecast period. Mango pulp is used as a flavoring agent in these beverages. Owing to this, major manufacturers such as Coco-Cola, Nestle, and PepsiCo are increasingly focusing on improving the production of mango. Coca-Cola in collaboration with Jain Irrigations is emphasizing improving the mango yield. Such initiatives and promotions are likely to bolster the demand for Individually Quick Frozen (IQF) mango and mango pulp.

The key factor expected to hinder the market growth is the seasonal availability of mangoes, as they require a tropical climate. The Asia Pacific is suitable for mango production owing to a favorable climate. However, despite the increasing focus on production, factors such as stringent government regulations regarding the use of chemicals in food production are expected to adversely affect the market growth. UAE government, in 2016 found a higher amount of pesticide than permissible in mango imported from India. Such incidents are likely to hamper global trade and market growth.

Product Type Insights

In 2018, the secondary processed mango segment held the largest processed mango products market share with over 60%. Some of the key secondary products are fruit bars, jellies, pickles, jams, fruit-based cosmetics, and others. Major beverage manufacturers have included mango-based beverages in their product portfolio. Apart from ready-to-drink beverages, they also offer powder mixes and squashes. These powder mixes and squashes are used with other beverages such as milk and water to prepare drinks for refreshment. Further, raw mangoes are used to produce pickles and chutney. These products are gaining traction among consumers owing to their long shelf life and improved taste, thereby contributing to the growth of this segment.

The primary processed segment, on the other hand, is projected to exhibit the fastest CAGR during the forecast period. Rising consumption of pulp in bakery fillings, ice creams mixes, puddings is driving the growth of this segment. Further, the commercial use of pulp in beverage manufacturing is expected to fuel the growth of this segment. Moreover, mango concentrates are used in the food and beverage industry to impart the tastes and flavor of fruit in different end products.

IQF provides an alternative to mango pulps and concentrates. IQF fruits are widely used in frozen salads, confectionery, and other products. Owing to the complexity involved in freezing, these products have a longer shelf life. In this segment, the dried mango also has various applications. Such mangoes are used in skincare products. Further, they can be consumed in a moderate amount directly.

Distribution Channel Insights

The offline distribution channel accounted for 88.1% of the market share, in 2018. The presence of a large network of distribution channels is driving the growth of this segment. Moreover, mango products are readily available at convenience stores, supermarkets, juice stalls, and other beverage outlets. Key players are focusing on establishing their distribution channels in different locations to strengthen their market position.

The offline segment is expected to continue its dominance because of rising Business-to-Business (B2B) sales of pulps and dried mangoes. Major players such as Coca-Cola, PepsiCo, and others are including pulps in their beverage segment, which in turn is driving the demand. These players are further focusing on increasing their research and development to improve their supply chain through offline channels.

The online segment is projected to witness the fastest CAGR throughout the forecast period. The growing online grocery industry and the introduction of platforms such as Amazon Pantry have positively affected online sales. Since mango is a seasonal product, manufacturers are focusing on providing IQF products throughout the years through online platforms. This factor, in turn, will supplement the growth of the online segment.

Further, increasing digital media and multi-channel retailing are expected to boost sales through the online segment. Moreover, the advent of e-commerce platforms such as Flipkart and Amazon are significantly affecting buying decisions. These platforms provide reviews, price comparisons, and other valuable feedback.

Regional Insights

The Asia Pacific occupied the largest market share, in 2018 with over 35%. India and China accounted for the major share in the Asia Pacific. These two countries are also the leading producers of various other fruits. India alone produces 45% of the world’s total mangoes. Further, the presence of leading players such as Jain Irrigations and Capricorn is driving the growth of the region.

North America, on the other hand, is likely to witness the highest CAGR over the forecast period. Increasing preferences for organic mangoes in the region are attributing to this growth. Orange is the most consumed beverage in the U.S. However, recently orange prices have increased significantly across the U.S; pushing manufacturers to focus on other fruit-based beverages and pulps.

The Middle East and Africa are expected to grow with a significant growth rate owing to increasing focus by the government to promote healthy eating habits. Moreover, the region is expected to show significant demand for dried mangoes owing to their longer shelf life. This factor, in turn, is likely to affect the overall growth of the sector.

COVID-19 Impact Insights

The processed mango product market has been adversely affected owing to the outbreak of COVID-19. Supermarkets, hypermarkets, and convenience stores are the major sales channel for processed mango. Following the closure of retail outlets selling processed mango products, there has been a considerable drop in the sales of these products. Despite the reopening of these stores owing to the relaxation in the lockdown norms, their demand remained considerably low. Consumer spending on such products has also reduced due to COVID-19. Consumers are more inclined towards organic and natural fresh products.

Processed Mango Products Market Share Insights

The global market is consolidated as the leading players are holding significant market share. Key players are investing in advanced cultivation technologies. Ultra high-density technology is used to improve overall production. The United States and European countries are witnessing significant demand. Increasing consumption may adversely affect export prices, thus hindering market growth.

Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global processed mango products market report based on product type, distribution channel, and region:

• Product Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Primary
    • Secondary

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K
        • Netherlands
    • the Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East & Africa
        • Saudi Arabia