Protein Shampoo Market Analysis Report By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global protein shampoo market size was accounted for USD 1.6 Billion in 2018. The market is expected to witness a CAGR of 6.7%, during the forecasted years. This growth can be attributed to rising awareness about the scalp and hair-related diseases like hair loss, scalp psoriasis, and dandruff among the millennial population. Moreover, increasing air and water pollution has generated the need for hair care products like shampoos.

Growing skin and hair issues like alopecia areata, hair loss, dry scalp, and dandruff have increased demand for various personal care products like shampoos. A study by the American Academy of Dermatology stated that around 80 million of the overall population suffered from the problem of hair loss. Thus, rising concerns due to dust and nutrients deficiency are anticipated to boost the demand for protein-rich shampoos during the forecasted years, 2019 to 2025.

The NAAF (National Alopecia Areata Foundation) stated that around 6.8 million of the overall population of the U.S. has suffered from a disease named alopecia areata. Moreover, rising pollution of air coupled with the rising dust particles has resulted in hair loss among the majority of the people. Furthermore, gas emissions that contain harmful chemicals, dirt, and soot have also caused a variety of hair problems like scalp dryness, scalp skin breakage, premature baldness, and scalp irritation. Thus, the majority of health experts have started recommending protein-rich shampoos to overcome these issues.

Rising cases of psoriasis are also expected to act as a boon in the market growth for protein-rich shampoo. For example, the National Psoriasis Foundation of the U.S. stated that around 2-3% of the overall population between the age group of 15 - 50 years have suffered from this disease. Thus, the increasing prevalence of this disease is expected to boost the demand for protein shampoo that can act as a preventive measure against this disease.

Distribution Channel Insights

In 2018, the segment of supermarkets & hypermarkets held the highest share of around 35% across the global protein shampoo market. A variety of retailers like Target, Walmart, SPAR, and Aldi have started launching stores across major countries like Germany, U.S., U.K., India, and China. For example, Target Brands Inc. is expected to set up 25 new stores across the U.S. until 2020. Thus, the rising number of such stores in urban areas is anticipated to boost the sales of products like protein-rich shampoos in the upcoming years.

The segment of the e-commerce distribution channel is anticipated to register the highest CAGR of 7.5% during the forecast period, 2019 to 2025. This can be associated with rising preference among buyers regarding the usage of smartphones and the internet for online shopping. Moreover, an increasing number of e-commerce platforms like Amazon, Alibaba, Rakuten, and eBay are expected to positively impact the market growth for protein shampoos in the upcoming years.

In addition, manufacturers have started selling their products through their official websites. This has helped them to cater to the consumers residing in remote locations across the globe. Moreover, external factors like doorstep delivery, availability of a wide variety of products for comparison, and hassle-free return policy are anticipated to boost the sales for personal care products like protein shampoos during the forecasted years, 2019 to 2025.

Regional Insights

In 2018, North America held the highest share exceeding 30% of the global protein shampoo market. This can be attributed to the rising prevalence of dandruff and hair loss among consumers. In addition, manufacturers have started producing a variety of products as per the rising trend among the millennial population. For instance, dry shampoos have been launched which would help the users to clean their hair even with less quantity of water. Moreover, protein-rich shampoos help in reducing the damage and color loss to the hair on its frequent washing. Thus, the market for these products is expected to increase significantly during the forecasted years, 2019 to 2025.

Asia Pacific is anticipated to register the highest growth rate with a CAGR of 7.3% during the forecasted years, 2019 to 2025. This growth can be associated with rising awareness among the millennial population about maintaining personal health and hygiene. The key players in this market have started launching several products for customer engagement across developing countries like India and China.  

Protein Shampoo Market Share Insights

The market includes key players such as Unilever plc; L'Oréal S.A.; The Procter & Gamble Company; Atlantic Coast Brands; Klorane; Keratin Complex and Keragreen Canada. This market is facing a shifting trend due to rising preference for usage of organic or natural ingredient-based products among the consumers. Moreover, several strategic initiatives are being undertaken by manufacturers such as mergers and acquisitions to penetrate deeper into the emerging markets.

They are also constantly engaged in product development and innovation to boost the sales of their products. For example, Unilever plc has acquired a 75% stake in an Italian brand, Equilibra in October 2018. This has helped Unilever to widen its product portfolio. Additionally, Unilever plc had gained acquisition over Carver Korea which helped them to increase their product sales through online distribution channels. Such initiatives undertaken by the manufacturers are anticipated to positively impact the growth of the market in the upcoming years.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global protein shampoo market report based on distribution channel and region:

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Pharmacies & Drug Stores
    • Convenience Stores
    • E-commerce Portals

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
        • France
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East and Africa