Rainwear Market Size, Share & Trends Analysis Report By Product (Jacket, Suit, Pant), By Material (Nylon, Polyester, Vinyl), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global rainwear market size was valued at USD 886.4 million in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. The increasing working-class population in emerging economies is expected to drive demand for rainwear. According to a survey carried out by Pew Research Center in 2021, the middle-class population was 90 million in 2020. Thus, the working class's spending power is estimated to increase over the forecast period. The demand for rainwear is estimated to remain high in the future as more people travel to work. Additionally, with changing climatic conditions, the market for raincoats is projected to witness significant growth. In 2019, many countries experienced floods and heavy rainfall due to abnormal climatic conditions. Hence, due to this reason, the market is expected to witness considerable growth over the forecast period.

Rainwear has been gaining importance as a fashion statement, particularly among millennial women. The color-blocking street style trends are increasing and gaining strong ground in the market. Moreover, water-repellant trench coats and transparent lace raincoats are becoming popular due to innovative designs. Hence, the market is estimated to witness significant growth during the forecast period.

In the COVID-19 pandemic, the demand for raincoats is seen growing. At The Edhi Foundation, many Pakistani aid workers use raincoats to organize emergency medical services due to a shortage of Personal Protective Equipment (PPE) kits supply. To support emergency services aid workers, the companies in Pakistan are boosting rainwear production.

Pakistan has reported the highest number of COVID-19 cases, which resulted in increased mortality and morbidity rates. Moreover, the lack of public awareness about COVID-19 is putting pressure on Pakistan’s healthcare systems. Therefore, it has become important for companies to increase their raincoats production since Pakistan's cash-strapped government is now looking for help from non-profit organizations. This is expected to fuel the growth of the market.

Product Insights

Jacket captured the largest share of over 35.0% in 2020. These products are mostly preferred by working professionals, athletes, youngsters, and bikers. Advancement in product availability and design is resulting in increasing demand for a rain jackets. Furthermore, the growing working-class population is a major factor driving the segment.

The suit is expected to register the highest growth rate over the forecast period owing to its increasing demand. Economy and convenience are some of the factors that will promote its use among bikers in the near future. The growing trend of participating in outdoor activities is estimated to boost the growth of the rain suit segment during the forecast period. Flexibility and affordability are the two other major factors anticipated to create growth opportunities for this segment over the forecast period.

Material Insights

The nylon segment held the largest share of more than 36.0% in 2020. Owing to increasing brands, improving luxury lifestyle, and transforming business approach, the segment is estimated to witness significant growth over the forecast period. The preference for nylon rainwear is growing among customers due to its affordability and comfort, thus boosting the segment growth.

The polyester segment will register the highest growth rate over the forecast period as it doesn’t get damaged or stained easily. The rising importance of health and fitness, coupled with the growing popularity of outdoor sports, generates the ever-increasing demand for polyester rainwear. The demand for polyester rainwear is increasing owing to its low prices, thus the segment is estimated to witness significant growth in the years to come.

Distribution Channel Insights

The online channel accounted for the largest share of more than 69.0% in 2020. Such channels provide free shipping, product variability, and various other benefits. In addition to the many rainwear products and classic mail-order sales, the growing incidence of delivery services and app-based sellers that are significantly popular is expected to drive the segment over the forecast period.

The offline channel is estimated to register the fastest CAGR of 6.7% from 2021 to 2028 due to the increasing number of hypermarkets and supermarkets as they give consumers easy access globally. The growth of the working women population in developing countries, such as China and India, has also driven the segment. The exclusive retail stores have gained significant popularity among manufacturers over the past few years. This has also strengthened the growth of the offline distribution channel.

Regional Insights

North America held the largest share of over 35.0% in 2020 due to the high demand for rainwear in the U.S. and Canada. Additionally, the increasing purchasing power of consumers in this region is driving the market in this region. The North American market is projected to witness considerable growth over the forecast period as the market presents attractive opportunities for the consumer goods sector.

Asia Pacific is expected to expand at the fastest CAGR of 7.5% from 2021 to 2028. This is attributed to the growing trend of rainwear in this region. An increase in disposable income in countries, like China and India, is also driving the market in this region. The rise of the digital economy and demographics and reduction of productivity are also impacting the growth of the market in this region.

Key Companies & Market Share Insights

The main focus of the companies is on innovating new products to meet the increasing demand and reduce carbon footprint. However, implementing sustainability has its unique limitations and challenges. Hence, in September 2019, Faire Child collaborated with Dalhousie University to create a Standard Brass Snap Elimination Procedure to recycle the rainwear products. To minimize carbon footprint, the trend of recycling has been witnessed among the industry participants in the market. Some prominent players in the global rainwear market include: -

    • Fox Umbrellas Ltd.
    • Prince Rainwear Pvt. Ltd.
    • The North Face
    • Black Diamond Equipment
    • Patagonia
    • Wildcraft
    • Stutterheim
    • NZ Seasonal Wear Private Limited
    • Prince Rainwear Pvt. Ltd.

Rainwear Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For the purpose of this study, Grand View Research has segmented the global rainwear market report on the basis of product, material, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2028)
    • Jacket
    • Suit
    • Pant
    • Others

• Material Outlook (Revenue, USD Million, 2017 - 2028)
    • Nylon
    • Polyester
    • Vinyl
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2028)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • The Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa