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Roaming Tariff Market Size & Share, 2020-2027 | Industry Report

Roaming Tariff Market Analysis Report By Roaming Type, By Distribution Channel, By Service, By Region And Segment Forecasts From 2020 To 2027

Report ID: MN17619848  |  Published: June 2020  |  No of Pages: 160
Format: Electronic (PDF)  |  Industry: Telecommunications & Networks  |  Publisher: Grand View Research

Industry Insights

The global roaming tariff market size was accounted for USD 67.4 billion in 2019. It is projected to grow at a CAGR of 4.5% over the forecast period, 2020 to 2027. The Telecom sector is considered a key industry specifically in the ongoing coronavirus crisis. People are staying at home to stay away from this disease, which has impacted the telecommunication network with high traffic volume. To ensure uninterrupted connectivity, the government authorities, network operators, and content partners are engaging in creating awareness among consumers regarding using mobile networks wisely.

Asia Pacific roaming tariff market

In addition, increasing penetration of the internet and mobile network is projected to boost the market growth. Moreover, the growing adoption of 4G network services is also expected to foster market growth. For instance, in 2018, according to international telecommunication unions, around 80.9% population in the world has access to the internet.

Furthermore, a continuous rise in the number of mobile subscribers is expected to support market growth. In 2017, according to the GSM Association, there were 5.0 billion unique mobile subscribers in the global market.  Moreover, the growing trend of 5G services that offer high-speed connectivity is poised to play a crucial role in the growth of the telecommunication industry.

International Trade Center (ITC) states that international tourism constitutes 30.0% of total trade services. For example, when an individual travels from one country to another roaming charges are applied from the service provider, which benefits mobile network provider companies.

However, growing government regulations regarding telecom networks have lowered the roaming tariffs' profit margins. In addition, advanced network service providers need heavy investment, which may restrain the market growth.

Roaming Type Insights

Based on roaming types, the roaming tariff market is fragmented into international and national roaming. In 2019, the international roaming type segment led the market with a share of over 77.28% in the overall market. The companies offer tariff plans and travel sim cards for travelers and tourists. Although from the last few months, owing to the COVID-19 pandemic, the international tourism sector is expected to witness a decline in their sales. To avoid the spread of coronavirus the countries have imposed mandatory lockdowns. Whenever the situation is controlled the market is projected to regain its position.

The national roaming segment is projected to register a CAGR of over 2.0% from 2020 to 2027. Due to stiff government guidelines, this segment is anticipated to have substantial growth in the next few years. For example, the Telecom regulatory authority of India (TRAI) has levied a specialized tariff plan in the country with free incoming calls for users in the national roaming network.

Distribution Channel Insights

In 2019, wholesale-type roaming held the largest market share of more than 73.0% in the overall market. This growth was boosted by the rising international tourism sector. In 2016, inbound tourism in Europe & North America is growing by over 60.0% and 87.0% respectively.

The retail roaming type segment is anticipated to propel at a CAGR of over 3.0% during the forecasted period. This growth is attributed to the increasing penetration of 4G and 3G services coupled with the rising number of mobile users.

Service Insights

The services segment is comprised of SMS, voice, data type services. In 2019, the data services segment dominated the market with the highest share of over 66.76% in the overall market. This growth is contributed to the rising demand for high feature smartphones, which is projected to drive the need for data services in roaming. In addition, due to the current COVID-19 crisis, people are staying at home and opting for working from home. This trend is projected to support the growth of data services.

Global roaming tariff marketVoice segment is anticipated to propel at a significant rate of CAGR from 2020 to 2027. The increasing consumer preference for making calls during traveling abroad. SMS segment is anticipated to grow substantial rate owing to its high convenience & easy service.

Regional Insights

In 2019, Europe held the market with the highest market share of over 42.19% in the overall market. The European Commission has launched a service called roam at home to cut down on added roaming charges. With this policy, travelers across Europe will only have to pay regional SMS, data service charges.

Asia Pacific region is projected to grow at the fastest CAGR of around 5.0% over the forecasted period. In the countries such as India, the consumer has to pay roaming charges while traveling from one state or region to another, even with the same service provider. This is expected to proliferate the growth of the market.

Impact of COVID-19 Insights

The COVID-19 pandemic has negatively impacted the global roaming tariff market. Amid pandemic, governments across the globe have imposed lockdown. The people are staying at home and working from home. With the lockdown restriction, international travel has been banned. Thus, several telecom operators are suffering from loss of roaming revenues along with both mobile voice and data services.

In Europe, roaming tariffs are reduced to home levels based on country usage. The roaming revenues from people traveling to European countries are at average with about 6.0% of telecom operator revenue. However, the market is expected to grow at a rapid pace once the lockdown restriction eases down

Roaming Tariff Market Share Insights

The industry is highly competitive in nature, with the presence of global & domestic players. Key players in the market focus on strategic initiatives like acquisitions & mergers. For example, in 2018, Idea Cellular has merged with Vodafone Group. This strategy is projected to expand their consumer base.

Similarly, in 2019, Telefonica Moviles Guatemala was acquired by America Movil. This acquisition is aimed at expanding the company’s business across Guatemala, and Salvador. Key players in the roaming tariff industry include:

  • AT&T Inc.
  • America Movil
  • Vodafone Group plc
  • Bharti Airtel Ltd.
  • China Mobile Ltd.
  • Deutsche Telekom AG
  • Sprint Corporation
  • Verizon Communications Inc.
  • Digicel Group
  • Telefonica SA

Report Scope



The market size value in 2020

USD 65.1 billion

The revenue forecast in 2027

USD 88.9 billion

Growth Rate

CAGR of 4.5% from 2020 to 2027

The base year for estimation


Actual estimates/Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative Units

Revenue in USD Million & CAGR from 2020 to 2027

Report coverage                             

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Roaming type, distribution channel, service, region

Regional scope

North America, Europe, Asia Pacific, Latin America & Middle East & Africa

Country scope

U.S., Canada, Mexico, Germany, U.K., France, China, India, Japan, and Brazil.

Key companies profiled


America Movil; AT&T Inc.; Bharti Airtel Ltd; China Mobile Ltd.; Deutsche Telekom AG; Digicel Group; Sprint Corporation; Telefonica SA; Verizon communications Inc.; Vodafone Group plc

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global roaming tariff market report on the basis of roaming type, distribution channel, service, and region:

• Roaming Type Outlook (Revenue, USD Million, 2016 - 2027)
    • National
    • International
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)
    • Retail
    • Wholesale

• Service Outlook (Revenue, USD Million, 2016 - 2027)
    • Voice
    • SMS
    • Data

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • France
        • Germany
    • the Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East &Africa (MEA)

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