Scented Candles Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global scented candles market size was accounted for USD 310.7 million, in 2018. The growing popularity of candle massages and different kinds of aromatherapies is driving the product demand. Scented candles help in the healing process by creating a soothing environment. Therefore, they have wide application in such therapeutic processes. It helps people to maintain their concentration while meditating. Essential oils are used in these candles to spread a pleasing fragrance that heals stress and re-energizes the soul. Moreover, every kind of essential oil has its own uniqueness and importance in various therapies. Hence, consumers demand customized products that satisfy their requirements.

More than 2000 different fragrances are incorporated into these products. The most preferred fragrances are lemon, blueberry, lavender, chocolate, rose, caramel, vanilla, balsam, cherries, and cedar. Premium scented candles have three layers of different fragrances fused. These layers are named as the top note, middle note, and base note. For example, The Yankee Candle Company launched a product named Farmstand Festival which resembles the fragrance of the autumn market. It is a fusion of rich berries, weathered woods, and mulled fruits layered together to form a top note which resembles blackberry and elderberry, a middle note which resembles mahogany and bayberry, and a base note which resembles the rustic scent of barn wood.

The organic scented candle consists of natural essential oils in high concentration which helps in healing physical and mental stress by soothing the senses through its relaxing fragrance. Therefore, this product is extensively used in various aromatherapies. For example, the candles with lemon scent help in boosting the mood, enhancing concentration, and uplifting one’s spirit. Consumers who have been constantly using this product are benefitted from boosted immunity, improved digestion and blood circulation, reduced skin problems, and reduced problems of headache and severe migraine.

Thousands of people are including these candles in their home décor ideas to give their homes a personal touch. Pastel-colored candles add a soothing touch to the living rooms and bedrooms. They enhance the indoor environment and add charm to one’s home. Moreover, people use flowers and candles of different colors together to create a warm welcoming atmosphere. This is expected to boost the market growth over the forecast period.

Product Insights

In 2018, the segment of container-based candles accounted for the largest market share of over 55%. These candles do not require a stand or candle holder to hold them. Therefore, consumers prefer these candles over others as they offer more convenience. The candle wax is not wasted because after ignition it is collected in the container itself. Therefore it can be reused many times. This factor is expected to contribute to the segment growth from 2019 to 2025.

During festivals and celebrations such as Diwali, Christmas, birthday parties, thanksgiving, and others, people gift these candles to their relatives and friends. This is expected to proliferate the product demand over the forecast period.

Distribution Channel Insights

In 2018, convenience stores held the largest revenue share across the global scented candles market. A growing number of convenience stores in countries such as China, Australia, Japan, and India are expected to fuel the segment growth. For instance, in China, more than 700 convenience stores are expected to be set up in major cities such as Wuhan, Beijing, Shanghai, and Xi’an in June 2019. Further, it is reported that by the end of 2020, the number of convenience stores in Xi’an would be more than 3000. The number of convenience stores in Japan is also expected to rise similarly. As of 2018, the number of convenience stores in the country is more than 50000 out of which 7000 are there in Tokyo.  

The segment of online distribution channels is projected to grow at the fastest CAGR of 9.2% over the forecast period. The rising penetration of internet and eCommerce portals is driving the segment growth. Leading online retailers of scented candles include Amazon, Prosperity Candle, Candle Warehouse, Candles Scandinavia Group AB, and Nordic Nest. Key manufacturers are focusing on strengthening their distribution network across both offline and online channels. 

Regional Insights

In 2018, North America was the largest and the most prominent market for scented candles which held a market share of over 35% owing to the rising popularity of aroma treatments and a growing number of massage parlors and spas in countries including Canada and the U.S. The scented candle market in the Asia Pacific is projected to grow at the fastest CAGR of 9.0% over the forecast period. The growth is attributed to the emerging trend of gifting these candles to friends and relatives on special occasions such as birthday parties and thanksgiving and during festivals in countries such as New Zealand, India, China, Japan, and Australia.        

Scented Candles Market Share Insights

Some of the leading players in this industry include The Very Good Candle Company, Newell Brand, Goose Creek Candle, Broken Top Candle Company, The Copenhagen Candle Company LTD, Kringle Candle Company, Estee Lauder, L Brands, Manzanita Capital, Village Candle Inc., and Bridgewater Candle Company. These players are focusing on strategic initiatives such as mergers and acquisitions to expand their global presence and strengthen their distribution network. Moreover, they are synchronizing their value chain to ensure best-quality production.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global scented candles market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Container-Based
    • Pillars
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Hypermarket & Supermarket
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • France
        • U.K.
    • the Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
    • Middle East & Africa (MEA)