Serveware Market Analysis Report By Raw Material, By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global serveware market size was accounted for USD 12.3 billion, in 2018. It is estimated to grow at a CAGR of 3.7% during the forecast period, 2019 to 2025. The rising prevalence of glassware and ceramic ware across the residential sector is driving the market growth. Moreover, this product has wide application across the commercial sector owing to its aesthetics and its multipurpose utility from heating on gas and in the microwave to use for serving food.

Color, material, design, and shape of dinner set or dinnerware are the major attributes that appeal to consumers. Many hotels and restaurants use serveware that attracts consumers and sometimes this presentation can mask the undesirable taste of food. Nowadays, white-colored serveware is used to serve food to enhance the colors. Therefore, key players are paying attention to choosing serveware that consumers find attractive and appealing.

Cooking shows telecasted on television coupled with cooking videos posted on social media platforms such as YouTube, Instagram, Facebook, and others are playing a major role in influencing people to use different serveware for different cuisines. In addition, cooking shows such as Chopped, Top Chef, Great British Bake Off, Hell’s Kitchen, Good Eats, Chef’s Table, Iron Chef, The Kitchen, and Master Chef, focus on sharing recipes as well as serving and plating the food. The dining experience is often enhanced by the art of serving and plating food in a specific manner. Moreover, food blogging is one of the most popular trends that consists of sharing attractive pictures and videos of food and their review on social media platforms. This is adopted as a marketing strategy by most restaurants and hotels. This emphasizes serving and attractively plating food.

Serveware is made using different materials such as plastic, ceramic, aluminum, steel, copper, silver, wood, and glass. Consumers prefer multipurpose products that can be used for cooking, baking, and serving. Therefore, manufacturers are focusing on product innovations to cater to changing consumer preferences. For example, Hawkins Futura has launched a cook-n-serve pot that can be used for both cooking food and serving it.

Product Insights

In 2018, the segment of bowls & platters held the largest market share of over 30%. These products are commonly found in most households and are used for serving food of different cuisines. Different materials are used to produce these serveware and they are designed according to the food type. The segment of chafing dishes is projected to grow at the fastest CAGR of 4.6% over the forecast period. Different chaffers are available across the global market including coffee chafer urns, marmite chafers, chafer girdles, and drop-in chafers. Various types of fuels such as LPG, electricity, gels, wicks, and others are used to run these chafers. They are widely used across households for serving food during small occasions and gatherings. This is anticipated to fuel the segment growth from 2019 to 2025. These dishes require less maintenance, consume less electricity, and are easy to clean. These properties are expected to drive the product demand over the forecast period.

Application Insights

The commercial application segment held the largest market share of over 60% in 2018. Earlier, the usage of serveware was mostly in restaurants, airlines, railway pantries, hotels, dining places, and gatherings & events. Mostly, chafing dishes are used to serve food to keep it hot and fresh. For serving different snacks and appetizers boards and trays are commonly used. The application of serveware products across the commercial segment is expected to continue its dominance in the forthcoming years.

The household application segment is projected to grow at a CAGR of 3.9% over the forecast period. Rising demand for ceramic ware, glassware, and chinaware utensils is expected to propel segment growth. Moreover, these products are widely available across different distribution channels. People usually gift this serveware on occasions such as promotions, weddings, farewells, anniversaries, and other such celebrations. This is anticipated to propel the household segment growth from 2019 to 2025.

Raw Material Insights

In 2018, the segment of metal-based products led the global serveware market. These products are highly durable and are made using different metals such as aluminum, steel, brass, bronze, iron, copper, and silver. A variety of products are available making it easier for consumers to choose among them. For example, copperware products have good luster and are good conductors of heat. Uniform application of heat helps in cooking the food properly. Aluminum serveware is lightweight and is a good conductor of heat. This is expected to drive market growth over the forecast period.

The segment of plastic serveware is projected to grow at the fastest CAGR of 4.4% over the forecast period. These products are microwave safe, thus, they are used in both baking and serving. They are available in several different shapes and sizes and are highly affordable. They are considered to be the toughest competitor for ceramic ware and glassware. These properties are expected to fuel the segment demand over the forecast period.

Regional Insights

In 2018, Europe held the largest market share of over 30% across the global market. This growth is attributed to presence of prominent manufacturers of stone ware and glass ware such as Bernardaud, Amara Living Ltd, Christofle, Dansk, Crate and Barrel, Mario Luca Giusti, Porzellanmanufaktur Fürstenberg GmbH, and Legle Legrand Lebouc. Some of these players are popular for serveware that is handcrafted. Moreover, the prevalence of art and culture in this region is driving the production of traditional and attractive tableware. This is expected to propel the growth of the regional market.

Asia Pacific is projected to grow at the fastest CAGR of 4.2% over the forecast period. Ceramicware is prevalently used in countries like China and Japan. Moreover, the high adoption of ceramic ware in developing countries such as Bangladesh and India is anticipated to drive the regional market over the forecast period.

Serveware Market Share Insights

Leading players operating in this industry include Borosil Glass Works Ltd., Le Creuset, Fiskars Group, Churchill China plc, La Opala RG Limited, Arc International Company, Crown Brands, LLC, All-Clad Metalcrafters, LLC, Royal Doulton, and Meyer Corporation. These companies are focusing on expanding their global presence and strengthening their distribution network. Moreover, they are concentrating on developing and launching new products to expand their product portfolio.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global serveware market report based on product, raw material, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Bowl & Platters
    • Boards & Trays
    • Chaffing Dish
    • Jugs & Beverage Pots
    • Condiments & Sauceboats
    • Compotes & Tiered Stands
    • Others

• Raw Material Outlook (Revenue, USD Million, 2015 - 2025)
    • Metal
    • Plastic
    • Glass
    • Ceramic
    • Wood & Others

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Commercial
    • Household

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • South Africa