Skin Lightening Products Market Analysis Report By Product, By Nature, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global skin lightening products market size was estimated at USD 8.3 billion, in 2018 and is anticipated to grow at a significant rate over the forecast period, 2019 to 2025. The growing consumer preference towards the skin for enhanced beauty is expected to contribute to the market growth. In addition, the high demand for organic and natural products is also boosting the demand for the product.

Skin lightening items are beneficial in eliminating blemishes, skin toning, lightening discoloration, and reducing pigmentation. Various skin problems owing to acne and age spots have increased the demand for this product to skincare conditions. For instance, L’Oreal offers its products such as whitening cream, and skin anti imperfections under the brand name called L’Oreal Paris. This product is highly recommended by beauty care advisors to reduce acne spots. It also protects the skin from sunlight. These are some of the key factors encouraging consumers in the application of skin-lightening products, thus driving the market.

Social media platforms help in creating awareness among consumers about the advantages of using skin-lightening products. The marketers target their potential customers based on skin color and other skin problems. For example, skin products in countries such as China, Japan, and the Philippines are primarily associated with fair skin and whitening skin. These products are characterized by youthfulness in Korean countries. In North America, the companies focus more on the marketing of brightening, and other skin spot treatment products.

Furthermore, increased application of skin products has gained traction especially among the male population which in turn is boosting the market growth. Moreover, continuous favoritism towards fair-skinned individuals especially in Middle Eastern and Asian countries has affected male consumers to look for these skin-lightening products. For example, Oriflame Cosmetics offers men’s fairness creams. These shifting trends of manufacturers are expected to increase the demand for the product.  

Product Insights

Based on product type, the skin lightening products market is bifurcated into creams, Cleansers, masks, and others. In 2018, the creams segment held the largest market share of over 50% in the overall market. Easy application of the cream helps in smooth penetration of the skin. Further, research and development focused on improving the quality of skin-lightening products have enabled the cream to retain itself for a longer period of time. The manufacturers focus on developing advanced creams to offer highly efficient products to customers. For instance, DR. RAYMOND LABORATORIES INC has launched a capsule balm for repairing skin glow, in 2019. Similarly, Whitenicious has launched a cream called X Blac illuminating and lightening cream in 2018.

Cleanser products are anticipated to grow at a CAGR of around 8.0% during the forecasted period. It includes skin products such as face wash, serum, and toners. These products have high demand among the female population. The cleanser helps in treating the specific area where the skin problem persists. For example, KOSE Corporation launched a product for moisturizing and whitening skin in the Japanese market in the year 2017.

Nature Insights

In 2018, synthetic products held the largest market share of 88.1% in the overall market. The addition of preservatives such as chemicals in skincare products is increasing the reliability of the product. Additionally, in the dermatology and cosmetic sector, chemical ingredients are used for curing skin concerns such as pigmentation. This is expected to have a positive impact on the market growth. These elements accelerated the process of skincare thus are highly used in brightening and whitening products. Moreover, manufacturers are spending high in R&D to develop a product that treats skin without any risk of skin damage or side effects.

The natural segment is projected to grow at a CAGR of 8.1% over the forecasted period. The growing consumer shift towards natural products owing to their health benefits is contributing to the segmental growth. These products are produced using fruit ingredients and plant extracts for skin treatment. Natural products that have no side effects on the skin are a key factor driving consumers to choose skin-lightening products that are made of natural and organic ingredients, resulting in the high growth rate of the segment. For instance, Helpful cosmetics ltd, launched natural moisturizer, and face wash, in 2017, under its skin lightening category.

Regional Insights

In 2018, Asia Pacific accounted for the largest market share of over 50.0% in the overall skin lightening product market. The availability of a wide range of cosmetic products along with the rising penetration of offline and online channels is fostering growth in the region. In addition, increasing hyperpigmentation problems among Asians has led to the growth in the application of skin-lightening products. These products are comprised of creams, lotions, and moisturizers.

The North American region is estimated to grow at a CAGR of around 7.5% during the forecasted period. The increasing preference of consumers towards lightening and brightening products is proliferating market growth. The companies in the market focus on marketing their products to gain traction among consumers and increase their reach across the globe.

Skin Lightening Products Market Share Insights

Leading players in the market include L'Oréal S.A.; Procter & Gamble Company; Beiersdorf AG; Himalaya Global Holdings Limited; Shiseido Company; Unilever PLC; Kanebo Cosmetics Inc.; VLCC Health Care Limited; Avon Products Inc; and Lotus Herbals Private Limited.

Major players focus on product innovation to remain competitive in the market and expand their reach and product portfolio.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global skin lightening products market report on the basis of product, nature, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Cream
    • Cleanser
    • Mask
    • Others

• Nature Outlook (Revenue, USD Million, 2015 - 2025)
    • Synthetic
    • Natural
    • Organic

• Regional Outlook (Revenue, USD Million, 2015 -2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)