Smart Stadium Market Analysis Report By Component, By Deployment Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global smart stadium market size was accounted for USD 5.62 billion in 2018. It is projected to grow at a CAGR of 20.9% over the forecast period, 2019 to 2025.  A growing number of sports events and leagues along with technological advancement especially in emerging countries is projected to create huge opportunities for market growth. Smart stadiums solutions help to improve fan's and player's experience. 

Smart stadiums include parking solutions, digital signs, sensors, and surveillance solutions using wired & wireless networks. These solutions provide benefits like real-time information with parking availability which enhances the fan's experience. Renovation of stadiums offers improved safety & security and operational efficiency.

In addition, the increasing trend of connected devices and IoT solutions are boosting the stadium infrastructure, which is projected to spur market growth. Moreover, supportive government policies regarding developing new stadiums are also increasing the adoption of smart technologies. For example, UEFA has partnered with the UEFA stadium & security committee for safety & security regulations. However, growing terrorism and fire attacks have raised concerns regarding the security of fans & players. These factors are estimated to bolster the need for smart stadium solutions. 

Stadium owners focus on engaging with fans through mobile applications. This includes online merchandising, live streaming, and food ordering. In addition, stadiums provide fast-speed internet service to their fans through digital signage. For example, Wanda metropolitan stadium in Europe offers over 1,500 Wi-Fi points, and fans can get information about parking space and their seat status. 

Sports government authorities have set strict policies regarding building smart stadiums. This increases the construction costs required for the stadium.  Thus, high investment costs may restrain the market growth. 

Component Insights

In 2018, the software component segment contributed to the highest smart stadium market share of over 61.6% in the overall market. With the growing trend of digital transformation, online merchandising is expected to support market growth. Smart stadium integrates ticket management, parking management, and seat up-gradation. This includes Wi-Fi networks, smart security systems, lighting systems, and merchandise purchasing. The European market is expected to hold a substantial market share owing to the presence of over 1,200 stadiums in the region.         

Stadium & public security type segment is projected to lead the market by 2025. The building automation type segment is anticipated to grow at a CAGR of around 21.4% during the forecasted period. Growing awareness for sustainable infrastructure is influencing stadium owners & investors to focus on building automation. 

Deployment Type Insights

In 2018, the on-premise deployment segment accounted for the largest market share of over 63.4% in the overall market. It is projected to register a CAGR of 20.6% from 2019 to 2025.  Smart stadiums are comprised of sensors, digital signs, cameras, and wireless networks. These connected devices are deployed on-premise with a focus on developing software & hardware solutions.

The cloud deployment segment is expected to grow at the highest CAGR of 21.4% during the forecasted period. Smart stadiums provide enhanced fans engagement with reduced stress on staff at stadiums through mobile apps. This solution helps to access live videos, and guides fans to exit/entry gates and parking space directions. These solutions are enabled through a cloud server system.

Regional Insights

In 2018, Europe led the smart stadium market with the highest share of over 31.2% in the overall market. It is projected to grow at a CAGR of around 20.7% during the forecasted period. In the region, stiff sports event regulations are expected to positively impact market growth. Additionally, growing smart technologies development for greater viewing experience is projected to support market growth.

Asia Pacific is estimated to expand at a CAGR of over 23.7% from 2019 to 2025. It is projected to account for USD 6.31 billion by the end of 2025. Several sports organizations such as the Indian Premier League (IPL), Melbourne Cricket Association, New Zealand Cricket, and others utilize smart technology solutions in hosting tournaments. Moreover, the renovation of the sports stadium in countries like Australia, Singapore, China, India, and Japan is projected to foster the market growth in the region.

Impact of COVID-19

COVID-19 outbreak has negatively impacted the sports & entertainment industry.  Several sports events have been canceled or postponed due to safety measures. The Sports & entertainment industry thrives on smart technologies including smart stadiums and digital signage.

However, the market is projected to grow at a substantial rate over the forecast period. Various smart technologies such as growing usage of digital signage, venue-specific apps for tickets, and access to real-time information. During the coronavirus pandemic, more focus will be on sanitization, cashless interactions, and hygiene through touch-free. The market is expected to offer growth opportunities through facial recognition, disinfectant machines, and fever detection via thermal cameras.

Smart Stadium Market Share Insights

Leading players in the market include Apple, Inc.; Cisco Systems, Inc.; Tech Mahindra; Telefonaktiebolaget LM Ericsson; NXP Semiconductors; Fujitsu Ltd.; NEC Corporation; Fitbit, Inc.; IBM Corporation; Intel Corporation; and Johnson Controls.

The companies in the market focus on strategic collaborations & partnerships to expand their reach across the globe. For example, Vodafone Group has partnered with Intel Corporation for providing smart stadium solutions in FIFA world cup 2022, which is projected to be held in Qatar. Key players in the market invested in R&D activities to develop advanced & innovative products and to gain a competitive edge over other players. 

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global smart stadium market report based on component, deployment type, and region:

• Component Outlook (Revenue, USD Million, 2015 - 2025)
    • Software
        • Stadium & Public Security
        • Building Automation
        • Event Management
        • Others
    • Services

• Deployment Type Outlook (Revenue, USD Million, 2015 - 2025)
    • On-Premise
    • Cloud

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Canada
        • Mexico
    • South America
        • Brazil
        • Argentina
        • Rest of South America
    • Europe
        • Germany
        • U.K.
        • France
        • Italy
        • Rest of Europe
    • the Asia Pacific
        • China
        • India
        • Japan
        • South Korea
        • Rest of Asia Pacific
    • Middle East & Africa (MEA)