Virtual Production Market Size, Share & Trends Analysis Report By Component, By Type, By End-user, By Region And Segment Forecasts From 2022 To 2030

The global virtual production market is projected to value USD 6.79 billion by 2030 and register a compound annual growth rate (CAGR) of 17.8% from 2022 to 2030. The primary market driver is the expanding popularity of virtual production in the media and entertainment sector, as well as its ability to produce high-definition images and real-time virtual settings. The incorporation of virtual background settings into live-action video facilitates filmmakers to decrease the need for on-set production teams and crew employees. This minimizes surplus production costs.  

For instance, Hollywood producers used cutting-edge technology to shoot without collecting hundreds of people on set in 2020, following the COVID-19 pandemic. The filmmaker has benefited greatly from the usage of tools like cloudbusting, stagecraft LED setup, and the Solo Cinebot, a robotic camera used to shoot performers from a distance. 

The market is expected to witness fast-paced growth owing to the rising demand for visual effects (VFX) in motion picture production studios and the use of virtual production in commercial advertisements. Leading Hollywood production companies, like NBC, MTV, and ABC started utilizing cloudbusting techniques during the pandemic in 2020, which involves using a robotic camera such as the Solo Cinebot to photograph the actors remotely. 

Virtual production in the media and entertainment industries is driven by the growing acceptance of LED video wall technology. In the background, computer-generated graphics are displayed on LED video walls, allowing filmmakers to record visual effects in real-time. After COVID-19, green screen has been replaced with LED video wall technology, making film production more widely available. For instance, in April 2020, SkyLine on ABC used a 360-degree camera to capture all of its real-life sights, which were then shown on an LED screen rather than a green screen.

Virtual Production Market Report Key Takeaways

• The software component segment held a major market share of 40.0% in 2021. The increasing applications of visual effects and computer graphics in commercial advertisements and cinema are expected to support market growth
• The services component segment is anticipated to record the highest CAGR of 19.7% by 2030 due to the rising adoption of VFX services by film studios
• The movie end-use segment captured the largest market share of 25.0% in 2021 and the television end-use segment will grow at the fastest rate of 19.4% by 2030
• In 2021, North America dominated the market and had approximately a 35.0% share of the total market. This is due to the extensive use of virtual production in the top film studios, including Viacom CBS, Warner Media, NBC Universal, and Walt Disney Studios

Virtual Production Market Segments

• Virtual Production Component Outlook (Revenue, USD Million, 2017 - 2030)
  • Hardware
  • Software
  • Services
• Virtual Production Type Outlook (Revenue, USD Million, 2017 - 2030)
  • Pre-production
  • Production
  • Post-production
• Virtual Production End-user Outlook (Revenue, USD Million, 2017 - 2030)
  • Movies
  • TV Series
  • Commercial Ads
  • Online Videos
  • Others
• Virtual Production Regional Outlook (Revenue, USD Million, 2017 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • Japan
    • India
  • South America
    • Brazil
  • Middle East and Africa (MEA)
• List of Key Players in Virtual Production Market
  • 360Rize
  • Adobe
  • Arashi Vision Inc. (Insta 360)
  • Autodesk Inc.
  • BORIS FX, INC.
  • Epic Games, Inc.
  • HTC Corporation (VivePort)
  • HumanEyes Technologies
  • Mo-Sys Engineering Ltd.
  • NVIDIA Corporation
  • Panocam3d.com
  • Pixar (The Walt Disney Company)
  • Side Effects Software Inc. (SideFX)
  • Technicolor
  • Vicon Motion Systems Ltd.