The global whipping cream market was valued at USD 5.98 billion, in 2018 and is anticipated to grow at a CAGR of 8.1% over the forecasted period, 2019 to 2025. The increasing application of whipping cream in various food products such as cupcakes, cakes, waffles, milkshakes, pudding, and sundaes have majorly driven the market growth.
This product is majorly used in desserts such as profiteroles and layer cakes as decorative agents including themed cakes and signature cakes. This factor is also expected to boost the product demand during the forecast period.
The demand for light whipped cream has increased due to the increasing number of health-conscious people. In addition, increasing demand for flavored whipping cream such as coffee, vanilla, cinnamon, rose and chocolate is projected to proliferate the whipping cream market demand in the next few years. Social media plays an important role owing to the increasing number of food bloggers and their followers. The availability of posts and videos on social media comprise different ideas to use whipping creams in various products such as cakes, pies, and tarts.
By product, the market is fragmented into dairy and non-dairy products. The dairy products are further sub-segmented into light, heavy, and others. Among products, dairy products held the largest market share of over 60.0%, in 2018 and are expected to retain their dominance over the forecast period. Whipping cream made in dairy is majorly preferred by commercial chefs and bakers, and also by retail customers, as it is cheaper than vegan counterparts. In addition, it is available with different fat levels in order to attract health-conscious people.
The non-dairy segment is anticipated to grow with the fastest CAGR of more than 8.0% over the forecast period due to increasing demand in developed countries such as Germany, U.S., Canada, and France.
By application, the whipping cream market is fragmented into B2B and B2C. The B2B segment held the largest market share of over 55.0%, in 2018. This segment is expected to grow with a steady CAGR due to the rapid growth of the baked goods industry. Increasing demand for natural and organic products made by whole grains and no added preservatives is expected to drive the growth of low-fat whipped cream. Moreover, consumers' preference to pay more for high-quality and healthy products is expected to further, drive the growth of this segment.
By application, the market is fragmented into offline and online channels. The offline channel accounted for the largest market share, in 2018 due to easy availability and instant access to products. In addition, most of the consumers prefer to buy fresh whipped cream than preservatives, which has majorly driven the growth of this segment.
The online sales channel is projected to witness the fastest CAGR of more than 8.0% over the forecast period. Increasing the influence of the internet and the growing popularity of e-commerce sites are fueling the growth of this channel. In addition, the availability of varieties in products with discounts and offers is expected to open new avenues for the growth of this segment.
Europe accounted for the largest market share, in 2018 and is expected to retain its dominance throughout the forecast period. This growth is attributed to increasing product demand in Germany, U.K., Belgium, and Netherland. Moreover, increasing usage of whipping cream in pancakes and coffee is expected to boost the product demand.
Asia Pacific is projected to grow with the fastest CAGR of more than 8.0% over the forecast period. Technological advancement has made livestock rearing a more profitable business resulted in the high production of milk products in China and India. In addition, increasing awareness regarding the health benefits of the product is also impelling the growth of this market. Whipping cream is a high source of vitamin, D, A, K, E, and chlorine, thereby fueling the product demand among consumers in the next few years.
The major players in this market are Hanan Products Co., Inc., Gay Lea Foods Co-operative Ltd., Conagra Brands-Reddi Wip, Borden Dairy Company, Narsaria’s, GCMMF-Amul, Gruenewald Manufacturing Company, Inc., Granarolo S.p.A., Rich Graviss Products Pvt. Ltd., Cabot Creamery. This market is highly concentrated due to the presence of a large number of local players in China and India. Market players are concentrating on product development and innovation to sustain themselves in a competitive market.
Attribute |
Details |
The base year for estimation |
2018 |
Actual estimates/Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Market representation |
Revenue in USD Million and CAGR from 2019 to 2025 |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa |
Country scope |
U.S., Germany, U.K., Netherlands, Australia, New Zealand, and Brazil |
Report coverage |
Revenue forecast, company share, competitive landscape, and growth factors and trends |
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global whipping cream market report based on product, application, distribution channel, and region:
• Product Outlook (Revenue, USD Million, 2015 - 2025)
• Dairy
• Light
• Heavy
• Others
• Non-dairy
• Application Outlook (Revenue, USD Million, 2015 - 2025)
• B2B
• B2C
• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Online
• Offline
• Regional Outlook (Revenue, USD Million, 2015 - 2025)
• North America
• U.S.
• Europe
• Germany
• U.K.
• Netherland
• The Asia Pacific
• Australia
• New Zealand
• Central & South America
• Brazil
• Middle East & Africa
Research Support Specialist, USA