Wireless Display Market Analysis Report By Technology, By Offering, By End-Use And Segment Forecasts From 2019 To 2025

Industry Insights

The global wireless display market size was accounted for USD 3.0 billion in 2018. It is projected to grow at a CAGR of 11.2% over the forecast period, 2019 to 2025. The rising trend of visualized advertising and promotion strategies is expected to boost the growth of wireless display technology.

Furthermore, the launch of the various streaming solution including software suites and adapters are changing the communication & entertainment sector, and learning applications in the commercial & residential sectors.

Several companies use wireless streaming solutions to collaborate and communicate with customers, investors, and stakeholders. Additionally, these solutions allow centralizing the data access & control which help to manage training, workforce engagement in the organizations. 

Wireless displays are widely used for online streaming, mirroring content in residential applications. The availability of wireless displays at low cost is gaining traction among consumers. In addition, growing advanced technology innovations are supporting wireless display market growth. 

Furthermore, supportive government initiatives regarding digital multimedia access are projected to spur market growth. For example, the Indian Government has introduced the Smart city mission, which is promoting the adoption of digital devices, which includes interactive devices, LED uni polls, and signboards for messaging.

The companies continuously engage in product innovation to deliver advanced features to customers. These streaming solutions are available at low cost and offer high digital convergence. 

Increasing demand for wireless displays across applications in gaming, digital signage, augmented & virtual reality is projected to foster market growth in the next few years. Rising smartphone penetration and digital media are expected to positively impact market growth. However, technical complexity, high manufacturing costs may hinder the market growth. Further, connectivity issues in developing countries are posing a challenge to the industry.

Offering Insights

The market is fragmented into software & services and hardware depending on the Offering. In 2018, the hardware offering segment contributed to a revenue share of more than 63.0% in the global market. The availability of different devices like dongles, adapters, and other connecting devices is proliferating the market growth. 

Streaming software tools include an operating system, software suites. These solutions provide various advantages such as flexibility, easy upgradation, and easy integration. The software & service segment is projected to expand at the fastest CAGR of over 12.3% over the forecasted period. 

End-Use Insights

Streaming devices are widely used across sectors such as education, government, healthcare, and private. The growing trend of wireless technology and the increasing need for effective communication and interactive platforms are boosting the wireless display market growth.  The commercial segment is anticipated to grow at the fastest CAGR from 2019 to 2025. 

In 2018, the residential end-use segment contributed to a market share of more than 55.0% in terms of global revenue. It is expected to register a CAGR of 9.8% from 2019 to 2025. Wireless technology enables improved user experience and on-demand entertainment platforms. These streaming devices can deliver high-resolution video solutions that are compatible with electronic devices. All these key factors are expected to foster market growth. 

Technology Insights

The Google cast technology is estimated to grow at the fastest CAGR of around 12.0% during the forecast period. Google cast offers greater compatibility for various resolutions such as HD, SD, and Ultra HD (UHD), and low-cost devices. These benefits are expected to surge the demand for wireless displays.

In 2018, the AirPlay segment occupied a considerable share in the market. It is projected to expand the CAGR of 11.0% over the forecast period. In high-end graphics and multiple screens, Airplay technology is used. Airplay can offer multiple features with an easy user interface, and control functions. Google cast tools support cloud-based applications. 

Regional Insights

In 2018, North America and Europe together held a market share of over 60.0% in terms of global revenue. The increasing adoption of smart TVs, laptops, and smartphones is projected to bolster regional growth. European and North American markets are mature, and electronics products are at saturation stage.

Asia Pacific is estimated to grow at the fastest CAGR from 2019 to 2025. Rising technological innovations, and rapid urbanization across China, and India is contributing to wireless display market growth. In addition, various government policies regarding the increasing utility of wireless connectivity are augmenting the market growth.

COVID-19 Impact Analysis

Coronavirus outbreak has disrupted the production of wireless display devices since the manufacturing units have been shut down for over three months. However, the market is projected to witness steady growth in the next few years.

During the lockdown, in-home TV viewing has been increased, and also there has been the cancellation of live sports events due to the pandemic situations. Thus, online streaming, OTT platforms are gaining traction among consumers. These streaming solutions deliver high-quality resolution video content. For Instance, Google offers premium functions through the Hangouts Meet application for video conferencing. 

Wireless Display Market Share Insights

The market is highly competitive in nature owing to the presence of global & established players. Key players in the market are focusing on developing innovative products to expand their product portfolio. Leading players in the market include Google LLC, MediaTek Inc., Roku, Inc., Apple inc., Marvell Semiconductor Group, and Intel Corporation.

Key players such as Apple Inc, Intel, and Google LLC continuously engage in developing innovative wireless technology solutions to remain competitive in the market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For this study, Million Insights has segmented the global wireless display market report based on offering, end-use, technology, and region:

• Offering Outlook (Revenue, USD Million, 2014 - 2025)
    • Hardware
    • Software & Services

• End-Use Outlook (Revenue, USD Million, 2014 - 2025)
    • Residential
    • Commercial

• Technology Outlook (Revenue, USD Million, 2014 - 2025)
    • AirPlay
    • Miracast
    • Google Cast
    • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)