Wireless Mouse Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global wireless mouse market size was accounted for USD 1.38 billion, in 2018. It is estimated to grow at a CAGR of 3.7% during the forecast period, 2019 to 2025. There has been a high demand for this product for playing different video games as it is faster than a wired mouse. Moreover, technological advancements and product innovations by leading companies are expected to boost the product demand during the forecast period, 2019 to 2025.

The rising adoption of advanced products like the radiofrequency mouse is expected to drive market growth. For example, one of the leading companies named Logitech introduced the G502 light-speed wireless mouse, in May 2019, especially for playing video games which has Hero 16K sensor.

Video games have always been popular among children and youngsters. Nowadays, because of high-speed internet and compatible hardware video games are easily accessible. Furthermore, leading companies such as Razer and Logitech are launching highly advanced products to meet the desired specifications due to rising subscribers for online video games. Moreover, Esports is gaining high popularity in developed nations such as Canada and U.S. This is expected to boost the product demand over the forecast period.

Product Insights

In 2018, the radio frequency mouse segment accounted for the largest market share owing to improved designs, extended battery life, and product innovations by leading companies such as Microsoft, Anker, and Logitech.

The Bluetooth mouse segment is projected to grow at a CAGR of 4.3% over the forecast period. The extended battery life of this product is the main feature expected to boost the product demand. It can be used for more than three months with one-time charging. Furthermore, some of these devices come with rechargeable batteries which can be charged with a USB cable. Additionally, multiple devices can be connected at a single time to a Bluetooth mouse. These advanced features are expected to boost the product demand over the forecast period. 

Distribution Channel Insights

In 2018, the offline distribution channel segment led the market with a share of over 60%. Statistically, 60% of the U.S. population choose offline retail stores for purchasing the products. Moreover, the number of offline retail stores in developing countries such as China, Brazil, and India is increasing rapidly. This is anticipated to proliferate the growth of the wireless mouse market from 2019 to 2025. For example, Lenovo which is one of the leading companies in the computer hardware industry planned to open retail stores in India, which are solely owned by the company. Additionally, the presence of major companies that have global existence in the Asia Pacific is expected to boost the sales of the product through offline distribution channels over the forecast period.

The online distribution channel segment is projected to grow at the fastest rate over the forecast period due to increasing penetration of e-commerce platforms and online retail stores such as eBay, Amazon, Flipkart, and others and an increasing number of smartphone users. Additionally, online channels are easier to access and consumers can easily compare different products. Moreover, they offer a wide range of branded products at a discounted price. This factor is expected to boost the sales of the products through online channels over the forecast period. The majority of the leading companies have their websites, which is expected to contribute to the growth of the segment.

Regional Insights

In 2018, North America dominated the market and is expected to continue its dominance over the forecast period owing to increasing preference for Esports among children and youngsters in countries like Canada and U.S. Moreover, the region has witnessed an increasing number of video game players, thus, anticipated to accelerate the regional demand for the wireless mouse from 2019 to 2025. Furthermore, consumers in North America tend to spend more on video games, which is anticipated to further drive the market. For instance, the expenses of consumers on video games, accessories, and hardware accounted for over USD 22.41 billion, in 2014.

The Asia Pacific is anticipated to grow at the fastest rate from 2019 to 2025 owing to the increasing disposable income of consumers and growing preference for wireless devices over wired devices. Additionally, an increasing number of international retail stores in developing countries such as China and India is projected to contribute to the growth of the regional market. Moreover, the rapid development of the corporate sector in Asian countries is anticipated to further drive the growth over the forecast period.

Wireless Mouse Market Share Insights

Some of the leading players in this industry are Razer, Inc.; Logitech International S.A.; Microsoft Corp.; Apple, Inc.; Hewlett-Packard Development Company, L.P.; Dell Technologies, Inc.; Lenovo Group Ltd.; Anker Innovations Ltd.; and Samsung Group. The presence of such key players made the market highly competitive. Key players are focusing on strategic initiatives such as mergers & acquisitions, business expansion, new product launches, and product innovations. Owing to the increasing popularity of online channels, companies are trying to expand their networks through online channels.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global wireless mouse market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Radio Frequency
    • Bluetooth

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • the Asia Pacific
        • China
        • Japan
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)