Market size and trends
The global Medical Holography Market size is projected to reach USD 4.04 billion by 2025. The market is anticipated to witness lucrative growth with a CAGR of 31.0% throughout the forecast period owing to the increasing use of holography-based products in biomedical research. Increasing activities and funding about R&D by key biotechnological and pharmaceutical companies is predicted to widen the scope for biomedical research activities.
Additionally, a wide array of clinical applications of holography such as in dentistry, surgical & radiological procedures, cardiac electrophysiology, and orthopedics has triggered the growth of the industry. The advent of technologically advanced products, such as, miniaturized light-emitting diodes and pico-like projectors, which provide high clarity holographic images are predicted to accelerate demand during the forecast period.
Emerging holographic interaction and visualization technologies enabling minimally invasive procedures have led to an enhanced safety profile for patients. The abovementioned factors leading to better outcomes for patients are expected to drive physicians' and patients’ preferences for these products.
Product Insights
Holographic displays held the highest share of the product segment in 2015. The dominancy can be a consequence of the high penetration of these displays as they are an important component for viewing holograms. Moreover, the increasing modifications and advancements in holographic displays are believed to drive the demand by increasing the adoption rate by physicians, researchers, and educationists.
The advancements such as the incorporation of piston-based displays, laser, and electro-holographic are expected to be one of the high-impact rendering drivers. There are several benefits associated with the above-mentioned technological advancements for diagnostic procedures, which are providing attractive growth opportunities. The benefits associated with these products include precise coordination in interventional and diagnostic applications, real-time visualization of organs, and improved training.
Application Insights
Owing to the benefits associated with holographic technology such as live imaging which enhanced the visibility of organs is expected to boost the medical education segment and provide lucrative growth opportunities. Moreover, 3D anatomical models help in providing information and instructions in an effective manner leading to high demand and attractive growth opportunities.
In addition, this technology enables the generation of full human anatomy holograms, which facilitates in revealing important disease information which is not possible with any other visualization techniques available.
End-use Insights
The largest share was held by research laboratories in 2015 owing to the high adoption rate of these products for research purposes that facilitate real-time analysis of live cells & phase contrast-based imaging.
Moreover, the minimally invasive nature of holographic detection thus precluding cell deformation occurring due to examination procedures and consequently rendering it the preferred choice for researchers.
Regional Insights
A substantial share of more than 38.0% was held by North America in 2015. This can be attributed to the presence of a majority of key players, undertaking various research activities in the region.
The high prevalence of disease in the region serves as an important growth factor leading to high clinical urgency to use medical holographs, which are becoming increasingly accessible that facilitate sophisticated imaging. Moreover, high R&D investments are anticipated to increase holography products in research. The above-mentioned factors are expected to drive the regional market.
The Asia Pacific is anticipated to witness exponential growth during the forecast period. The growth can be attributed to rising in disposable incomes and healthcare expenditure. In addition, increasing the awareness level of physicians about benefits associated with these products such as enhanced patient care & diagnosis and improved performance of physicians.
Moreover, increasing focus on healthcare infrastructure quality is expected to further boost the adoption of medical holography products. For example, scientists in Japan developed touchable holograms in December 2015 which can be adopted in a wide array of applications leading to enhanced biological procedure & process demonstration in the future.
Competitive Insights
Prominent players include zSpace Inc., Lyncee Tec, Nanolive SA, Phase Holographic Imaging AB, Zebra Imaging, and RealView Imaging Ltd. These companies are undertaking mergers & acquisitions, distribution enhancement strategies, new product launch, and development activities, which are contributing to the significant growth of the sector.
For example, Rattan, a software consulting company was acquired by Zebra Imaging to integrate technologically advanced technology such as 3D light-field in their holographic display product portfolio.
Segments Covered in the report
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For this study, the global medical holography market has been segmented based on product, application, end-use, and region:
Market Segment:
Global Medical Holography Product Outlook (Revenue, USD Million, 2014 - 2025)
• Holographic Display
• Laser
• Touchable
• Piston
• Semi-transparent
• Microscope
• Print
• Software
• Others
Global Medical Holography Application Outlook (Revenue, USD Million, 2014 - 2025)
• Medical Imaging
• Ophthalmology
• Dentistry
• Urology
• Otology
• Orthopedics
• Others
• Medical Education
• Biomedical Research
Global Medical Holography End-use Outlook (Revenue, USD Million, 2014 - 2025)
• Academic Centers
• Pharmaceutical & Biotechnology Companies
• Biomedical Research
Global Medical Holography Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America
• U.S
• Canada
• Europe
• Germany
• UK
• the Asia Pacific
• Japan
• China
• India
• Latin America
• Brazil
• Mexico
• Middle East and Africa
• South Africa
Research Support Specialist, USA