Mobile Marketing Market Size & Forecast Report, 2014 - 2025

Synopsis:

With reference to the report published by professionals, the scope of the global Mobile Marketing Market was estimated at US$ 53.14 billion in 2018. It is expected to develop by a CAGR of 22.8% from 2019 to 2025 and is projected to touch US$ 223.41 billion by the completion of the forecast period.

The activity of multi-channel digital advertising that utilizes mobile devices such as tablets and smartphones as a display place to reach the objective viewers is called mobile marketing. This activity is done by means of apps, social media, emails, websites, MMS, and SMS. On the basis of a study directed by the Global System for Mobile Communications Association (GSMA), it is expected that between the entire numbers of mobile holders, nearly 75.0% will be having smartphones by the completion of 2025. Propagation of tablets and smartphones along with strong infiltration of the internet in the emerging nation-state, for example, India and China have motivated the market during the previous a small number of years.

Mobile marketing is one of the important policies of digital marketing accepted by the administrations to help their services and products. Furthermore, it assists administrations to eradicate prices of paperwork and represents speedy and suitable resources to interrelate with objective clienteles. It permits the combination of new-fangled and inventive procedures of advertisement by the similar policies of marketing to upsurge their influence and accessibility to objective consumers.

Drivers:

For mobile applications, geofencing is a suitable means for mobile app salespeople to have the advantage of location-centered advertising. Increasing acceptance of the technology of geofencing through numerous businesses is projected to enhance the mobile marketing industry during the period of forecast. Furthermore, the growing usage of Augmented Reality (AR) and Artificial Intelligence (AI) in the segment of retail to recognize the behavior of end-user and consequently direct the announcements is expected to boost the market for mobile marketing during a similar period. Additionally, the speedily increasing number of spectators accessing Over The Top (OTT) content is expected to generate substantial openings for digital enterprises during the period of approaching years.

Restraints:

However, the growing implementation of the software for blocking the advertisements by the users of the smartphone to evade annoying advertisements will restrict the development of the mobile marketing market during the period of approaching years. Additionally, strict rules by the government associated with mobile advertisements along with the concerns regarding security and privacy are expected to hinder the development of the market for mobile marketing for the duration of a similar period.

Classification:

The global mobile marketing industry can be classified by End-Use, Solution, Size of Enterprise, and Region. By End Use, it can be classified as Banking Financial Services and Insurance (BFSI), Healthcare, Travel, Retail, IT & Telecom, Automotive, Media & Entertainment, and Others. By Solution, it can be classified as MMS, Push Notifications, Location-Based Marketing, Mobile Web, QR Codes, In-App Messages, SMS, and Others. By Size of Enterprise, it can be classified as Small & Medium Enterprises (SMEs), Large Enterprises.

Regional Lookout:

By Region, the global mobile marketing market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Due to the huge number of service suppliers for mobile marketing together with the maximum infiltration percentage of smartphones, which is almost 77.0% of the entire populace in the U.S.A. North America detained nearby 41.0% share of revenue of the global market for mobile marketing in 2018. Additionally, improvement in the usage of OTT content is likely to bring about a substantial development of the regional market during the period of the forecast.

Broadening the base of smartphone consumers, greater investment in the development of the telecom network, and increasing alertness regarding mobile marketing between enterprises are expected to strengthen the development of the Latin American market during the period of forecast.

The global mobile marketing industry is expected to be directed by the Asia Pacific for the duration of the forecast. The development within the state can be credited to the growing purchasing power of the residents, increasing acceptance of smartphones, increasing accessibility to the networks of 3G & 4G along with the Internet, and the increasing alertness between business enterprises regarding the paybacks of the market for mobile marketing.

Companies:

Some of the important companies for the mobile marketing market are SAS Institute Inc., Oracle Corp., Flurry, Inc., Marketo (Adobe Inc.), InMobi, IBM Corporation, Chart boost, Inc., Salesforce.com, Inc., Amobee, Inc. (Singapore Telecommunications Ltd), Millennial Media, and Alphabet Inc. (Google).

Market Segment:

Mobile Marketing Enterprise Size Outlook (Revenue, USD Million, 2014 - 2025)
    • Large Enterprises
    • Small & Medium Enterprises

Mobile Marketing Solution Outlook (Revenue, USD Million, 2014 - 2025)
    • Mobile Web
    • SMS
    • Location-Based Marketing
    • In-App Messages
    • Push Notifications
    • QR Codes
    • MMS
    • Others

Mobile Marketing End-Use Outlook (Revenue, USD Million, 2014 - 2025)
    • Retail
    • Media & Entertainment
    • Travel
    • Automotive
    • Healthcare
    • IT & Telecom
    • BFSI
    • Others

Mobile Marketing Regional Outlook (Revenue, USD Million, 2014 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)