The global protein supplements market size is poised to reach USD 10.80 billion by 2030. The market totaled a valuation of USD 6.26 billion in 2021 and is projected to exhibit growth at a CAGR of 8.0% from 2022 to 2030. The market growth is attributed to the increasing health consciousness and fitness advantages. The popularity of building muscles and keeping a balanced diet has involved the consumption of protein supplements over the period. The benefits of the protein supplement have spurred across the larger population, accelerating its demand in the global market. Companies operating in the market are focusing on increasing their production capacity to fulfill growing customer demand.
The COVID-19 outbreak has benefitted the global protein supplement market owing to its constituent to strengthen the immune system. Moreover, consumers became more aware of the balanced diet regime and individual health during the pandemic. In addition, the Centre for Disease Control and Prevention (CDC) has received nutritional guidelines for the intake of around 150-200 grams of protein per day for patients infected by COVID-19 to boost the immune system. Thus, the consumption of protein supplements has increased among the general population across the globe.
Protein supplement manufacturing involves complex processes and high capital investments. The European Food Safety Authority (EFSA) and the U.S. Food & Drug Administration (USDA) have established regulations for product labeling and health claims. This has generated guidelines for new players to emerge in the global market. Moreover, the growing demand for plant-based proteins has compelled the players to focus on research and development. For instance, In March 2020, The Hut.com, a U.S based company that sells products by the brand name My Protein’ has launched a new plant-based protein shake in the U.S. In February 2020, the InnovoPro, a leading company operating in the market has launched chickpea protein concentrate for the ready-to-drink formula for vegan athletes.
Protein Supplements Market Key Takeaways
- Animal-based protein supplements dominated the market in 2021. The segment includes meat and dairy proteins, including whey, casein, egg, chicken, and beef. The presence of amino acids in animal-based protein products makes them complete proteins.
- Plant-based protein supplements are estimated to register significant growth during the forecast period due to their rising prominence in the general population. The shift towards vegan, vegetarian products is increasing the inclination toward plant-based protein products. Soya, peas, Canola, Rice, Potato, Hemp, Oat, Almonds, and Wheat are some of the popular plant-based protein supplements. Amongst all soy is becoming the most demanding product due to its composition ingredients.
- Protein powder led the global market in 2021. Constitution of essential micronutrients such as vitamins, vegetables, minerals, grains, and fibers. These ingredients help in building muscles and muscle recovery. Moreover, weight reduction, repairing the tissue, and making enzymes and hormones are the factors increasing the demand for protein powder. Bodybuilders, fitness enthusiasts, and elite athletes add protein powder to their everyday intake routine. Hence, the segment has gained assertive growth in past years, and it continues to do so.
- The sports nutrition application segment accounted for 64% of the total market revenue share in 2021. The availability of sports nutrition in supermarkets and convenience stores is bolstering their exposure to the larger customer base. To improve performance in sports and boost stamina, sports nutrition is getting higher demand
- Online stores held the largest market revenue share in 2021. Availability of products at online stores, reduction in delivery time, easy access and convenience, and discounts are the factors driving the online stores' distribution channel segment growth
- DTC (Direct consumer) channels are expected to witness significant growth during the forecast period. Major companies are focusing on raising investments in extending their reach to more regions. Pharmacies, retailers, and fitness centers are keeping shelf space specifically for the protein supplements of various brands. Moreover, protein bars, cookies, and protein powders have gained space in marketplaces and hypermarkets
- orth America accounted for over 50% of the total market revenue share in 2021. Growing health awareness and the benefits of the consumption of protein is creating opportunities for the market to expand considerably in the region
Protein Supplements Market Segments
- Protein Supplements Source Outlook (Revenue, USD Million, 2017 - 2030)
- Animal-based
- Whey
- Casein
- Egg
- Fish
- Others
- Plant-based
- Soy
- Spirulina
- Pumpkin Seed
- Wheat
- Hemp
- Rice
- Pea
- Others
- Protein Supplements Product Outlook (Revenue, USD Million, 2017 - 2030)
- Protein Powder
- Protein Bars
- Ready-to-Drink
- Others
- Protein Supplements Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- Supermarkets/Hypermarkets
- Online Stores
- Direct-to-customer(DTC)
- Others
- Protein Supplements Application Outlook (Revenue, USD Million, 2017 - 2030)
- Sports Nutrition
- Functional Foods
- Protein Supplements Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Asia Pacific
- China
- India
- Japan
- Australia
- Central & South America
- Middle East & Africa
- List of Key Players in Protein Supplements Market
- Glanbia PLC
- MusclePharm Corporation
- Abbott Laboratories
- CytoSport, Inc.
- Iovate Health Sciences International Inc.
- QuestNutrition
- THE BOUNTIFUL COMPANY
- AMCO Proteins
- NOW Foods
- Transparent Labs
- WOODBOLT DISTRIBUTION LLC
- Dymatize Enterprises LLC
- JymSupplementScience.com
- RSP Nutrition
- BPI Sports LLC
- International Dehydrated Foods, Inc.
- BRF
- Rousselot
- GELITA AG
- Hoogwegt
