Public Relations Tools Market Analysis Report By Industry, By Solution, By Application, By Deployment, By Region And Segment Forecasts From 2018 To 2024

Industry Insights

The global public relations (PR) tools market size was accounted for USD 4.55 billion, in 2015 and is anticipated to witness steady growth over the estimated period. The market is comprised of several techniques and tools used for comprehensive monitoring of the online, print media, and digital media to create effective reports and get actionable insights from these reports. These tools assist in communicating with customers and let them know the suitable news or important updates. These are cost-effective ways of marketing organizations as campaigns to the targeted audience.

The increasing application of various platforms to reach audiences has created the requirement for developing techniques and tools that can control these platforms from a single panel. Further, the growing usage of various social media platforms is also creating the need for media tracking that assists in optimizing the media investment of companies. These supportive factors are estimated to bode well for the growth of the market in the upcoming years.

The increasing penetration of the internet as a source of information is creating a huge influence on organizations to attract audiences online, which helps in designing real-time intelligence for these activities. The increasing technological innovation and different social media platforms for data accumulation insights are also predicted to supplement the product demand over the forecast years.

Industry Insights

The consumer and retail category occupied the largest public relations tools market share and extensively preferred for pre-emptive public relations. Hence, the increasing demand for several tools to observe and track the consumers in this category is increasing and projected to maintain its lead over the estimated period. The segment was worth USD 1,360.4 million in 2015.

The increasing focus on creating long-lasting relations and organizational storytelling are bolstering the demand for telecom and healthcare & IT industries. The segment is also anticipated to witness rapid growth and exhibit a CAGR of 16.7% over the forecast duration.

Application Insights

The requirement for streamlining, enhancing, creating, and mechanizing the processes that are necessary for the successful completion of campaigns or returns are propelling the preference for content marketing in several sectors. The category held for more than 70% of the industry share in 2015.

The tools for blogging, search engine, and social media are gaining widespread acceptance and will proliferate the online media division to grow swiftly from 2016 to 2024. The segment is anticipated to ascend with a CAGR of 14.5% in the upcoming years.

Solution Insights

Depending on the solution, the public relations (PR) tools market is categorized into relationship management, social media & monitoring, data aggregation, publishing tools, monitoring and analysis, and content creation & distribution.

The social media monitoring segment is extensively preferred owing to the increasing penetration of several social media platforms as a prime way to reach audiences. Further, the use of social media is also evolving from a communicator to a source of supplementing relations and sales for companies.

Deployment Insights

The hosted services are predicted to lead the market in the upcoming years. The software as a service has various advantages ranging from flexibility to the low cost of installation, which is fueling the product demand over the projected period. The public relations tools that provide on-demand services are also augmenting owing to favorable infrastructure and technology for these applications.

Regional Insights

North America led the market occupying the largest revenue share and is predicted to maintain its dominance in the market from 2016 to 2024. The region is expected to be followed by Europe. On the other hand, the rising usage of the internet, growing urbanization, and technological advancement taking place at a rapid pace are projected to boost the growth of Asia Pacific in the upcoming years.

Public Relations Tools Market Share Insights

The key players of the market are Cision AB, Meltwater Inc., Salesforce.com, Business Wire Inc., and Google Inc. The other leading players are ISentia, AirPR Software, Narrative Science, Outbrain Inc., Prezly, Iris PR Software, iPR Software, Rocket Fuel, and Onalytica, among others.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Million Insights has segmented the global public relations tools market on the basis of industry, application, solution, deployment, and region:

• Industry Outlook (Revenue, USD Million; 2014 - 2024)
    • BFSI
    • Consumer Goods and Retail
    • Government and Public Sector
    • Healthcare
    • IT & Telecom
    • Media & Entertainment

• Application Outlook (Revenue, USD Million; 2014 - 2024)
    • Online Media
    • Content Marketing

• Solution Outlook (Revenue, USD Million; 2014 - 2024)
    • Publishing tools
    • Social Media Monitoring & Management
    • Content Creation and Distribution
    • Data Aggregation, Monitoring, and Analysis
    • Relationship Management

• Deployment Outlook (Revenue, USD Million; 2014 - 2024)
    • Hosted
    • On-premise

• Regional Outlook (Revenue, USD Million; 2014 - 2024)
    • North America
        • U.S.
        • Canada
        • Mexico
    • Europe
        • UK
        • Germany
        • Russia
        • Italy
    • the Asia Pacific
        • China
        • Japan
        • India
    • Latin America
        • Brazil
    • Middle East & Africa (MEA)