Qatar Smartphone Market Analysis Report By Price, By Screen Size, By Operating System And Segment Forecasts From 2018 To 2025

Industry Insights

The smartphone market size across Qatar generated a revenue of USD 1.85 Billion in 2017. It is expected to witness growth with a 2.5% CAGR over the forecasted years, 2018 to 2025. This market is expected to attain 7.15 million units in terms of volume with a 2.9% CAGR. This can be attributed to the rising trend over the usage of smartphones among the millennial population.

The smartphone adoption rate is higher in Qatar as compared to the other Arab states. This can be associated with the surging disposable income among the working population coupled with rapidly increasing usage of the internet. Further, the launching of collaboration and gaming applications is driving the demand for smartphones across Qatar.

On account of limited differentiation between low-range and medium-range smartphones and their widespread availability, the manufacturers are encouraged to focus on improving their sales. Thus, they are engaged in implementing several marketing strategies like discount offers, branding, and advertising.

Many initiatives like ‘Qatar National Vision 2030” are being undertaken by the governing bodies to enhance developments across human, environmental, socio-economic, and infrastructure sectors. These initiatives are surging the usage of digital and smart devices like smartphones.

Operating Systems Insights

The android operating system segment dominated the Qatar smartphone market with a share exceeding 60%. This can be associated with its support provided for operating a number of applications coupled with other features like good compatibility, lower prices, and improved usability. Moreover, the surging usage for operating several applications related to communication, social media, entertainment, and gaming is anticipated to drive the market demand for Android phones.

The segment of iOS also held a significant share with revenue of USD 643 million in 2017 and is anticipated to show substantial growth in the upcoming years. This can be associated with many features like the launching of gaming apps to attract gamers coupled with its curated content. These factors are anticipated to drive the market demand for smartphones having an iOS operating system in the upcoming years.

Price Insights

The price segment of above USD 400 held a sizeable share across the Qatar smartphone market in 2017. It is also anticipated to register significant growth in the upcoming years. This growth can be attributed to their salient features and a high degree of product differentiation among smartphones. Further, the surging interest for gifting premium phones to relatives and friends is prevailing among the consumers across Qatar thereby driving the market growth.

In 2017, the price segment of Up to USD 199 registered the leading share in the volume across the market and is expected to register the fastest CAGR during the forecasted years. This can be associated with the increasing access to cost-effective technologies, rising usage of messaging, and social media platforms prevailing among the millennial population. Such phones also enhance efficient ways for communications and help in Internet browsing irrespectively of their lower prices.

Screen Size Insights

In 2017, the segment of 5.5 inches and above dominated the market with the largest share. It is also expected to witness the highest growth with 2.9% CAGR during the forecasted years, 2018 to 2025. This growth can be attributed to the rising usage of wide screens for carrying out operations like communication, text messaging, gaming, visual learning, health monitoring, and digital retailing.

Salient features like higher display resolution are generally preferred by the users on account of clarity thereby driving the demand for smartphones. Further, the surging tourism and travel industry have paved the way for smartphones having lightweight, having more battery life, and requiring less space. Thus, the demand for smartphones having sizes below 3.9 inches is expected to register substantial growth in the upcoming years.

Qatar Smartphone Market Share Insights

The key players in this market are Apple Inc., Lenovo, Huawei Technologies Co., Ltd., Xiaomi Corporation, Sony Corporation, and LG Electronics. These players hold a major share across the market owing to a strong client base. Thus, the market is anticipated to register intense competition during the forecasted years, 2018 to 2025.

These players are continuously engaged in product development and innovation to gain a competitive advantage over other players. They have also started investing hugely in R&Ds for boosting their sales. Several OEMs are collaborating with the retailers, for reducing the inventories and reducing profits.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends from 2014 to 2025 in each of the sub-segments. For the purpose of this study, Million Insights has segmented the Qatar smartphone market report based on the operating system, price, and screen size:

• Operating System Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
    • Android
    • iOS
    • Windows
    • Others

• Price Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
    • Up to USD 199
    • USD 200-299
    • USD 300-399
    • Above USD 400

• Screen Size Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)
    • Below 3.9 inches
    • 4 to 4.4 inches
    • 4.5 to 4.9 inches
    • 5 to 5.4 inches
    • 5.5 inches and above