Bake Stable Pastry Fillings Market Analysis Report By Type, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global bake stable pastry fillings market size was valued at USD 881.6 million, in 2018. It is anticipated to witness a CAGR of 4.8% over the forecasted period, 2019 to 2025. Increasing consumption of confectionery and baked products is the key driver to market growth. In addition, the rising shift towards nut, fruit, and chocolate filling for bakery products like cakes, cookies, and pastries is expected to further drive the market growth.

Bake pastry filling is commonly applied to the dough, as it gives a creamy texture along with a crispy outer coating. Bake stable pastry fillings do not melt during baking and it is sable. In addition, this product is used in filled pastries, as it does not change the shape and volume during baking. Thus, these factors are expected to drive the product demand over the forecast period.

The bake pastry filling is projected to have a significant growth due to the increasing demand for different flavors of bakery products among consumers. The growing popularity of fruit flavor in sweets is influencing the consumers to spend on pastry filling products. The emergence of new fruit flavors like banana and pomegranate influenced the consumer to experience the unique taste of bakery products.

Rising disposable income and urbanization across the world have induced people to spend on readymade food, which allows quick preparation of breakfast. Thus, the expenditure on confectionery and baked products like donuts, pastry, cakes, muffins, and crackers is increased globally. Moreover, the market players are focusing on product launches and innovation to fulfill customer demand. In 2019, Europe-based CSM Bakery Solutions launched four new flavors in fillings with raspberry, vanilla, lemon, and chocolate flavors under the brand name Craigmilla.

Type Insights

By type, the market is segmented into chocolate, fruits, nuts, and others. In 2018, the fruit-filling segment accounted for the largest market share of over 50.0% in terms of revenue. Increasing consumption of fruit-flavored bakery products has impelled the segment growth. Moreover, the emergence of new fruit flavors such as blueberry, butterscotch, vanilla, apple, pineapple, and pomegranate has augmented the consumption of cakes, pastry, and other products which is expected to augment the market growth. In 2019, the World of Chia introduced fruit filling for application in the foodservice industry, cooking, and bakery.

Nut filling is projected to grow with the highest CAGR of more than 5.0% during the forecast period. The nut flavored bakery products demand is increasing due to rising awareness about its health benefits like rich anti-oxidant and nutrients along with crunchy taste. In addition, the nut filling offers a rich taste and gives a unique experience to the customers. Increasing application of crackers and nuts in confectionaries and bakery items including cakes, muffins, cupcakes, and donuts is expected to spur the product demand over the forecast period.

Regional Insights

Europe accounted for the largest market share of around 34.4%, in 2018 due to the increase in high demand for bakery products. Moreover, the rising preference for confectionaries and sweets due to the increasing shift towards sweet bakery products is expected to further drive the growth of bake pastry filling.

North America is projected to witness considerable growth during the forecast period. The U.S. has contributed a major share in terms of revenue owing to the presence of major market players. In addition, due to the rise in international travel, the consumption of bakery food products increased which is expected to fuel the bake stable pastry demand in the next few years. According to the study, over60% of Americans like to taste new varieties in bread and more than 57% prefer experimenting with bakery products from different regions. The increasing shift towards the consumption of several bakery products from different regions is encouraging the market players to innovate new products. Thus, the above factors are expected to boost the regional market growth.

Asia Pacific is projected to grow with a CAGR of more than 5.0% from 2019 to 2025 owing to increasing demand for new flavors like vegetable and fruit bakery products among consumers. Moreover, the increasing acceptance of western culture and food including bakery products led to rising usage of baked pastry filling. Growing consumption and production of bakery products is also expected to drive market growth.

China and India are the major countries for sugar production in the Asia Pacific. India is one of the major countries for sugar production, which has augmented the scope of baked food products. In addition, an increase in consumption of dairy, confectionery, and bakery products due to the inclusion of several fruit flavors have increased the consumption of dessert after meal and dinner, thereby, expected to drive the market growth over the forecast period.

Impact of COVID-19

The novel coronavirus pandemic has significantly affected the food & beverage industry, including bakery products. However, rising support from several companies and governments to increase sales of bakery products is expected to rebuild the position of bake stable pastry filling market. Currently, governments across the globe have started allowing to reopen shops, the demand for bakery products is expected to take a hike as these are the essential products that are used in daily breakfast & evening snacks. This scenario is projected to witness a significant growth of the bake-stable pastry fillings market.

Due to a long period of lockdown, market players operating in this industry have taken some initiatives to open webshops for service providers and micros bakers to connect directly with customers. The pandemic has initially slowed down the sales of bakery products due to the regularities. However, initiatives taken by the major player for the development of bakery products, home delivery services are expected to boost the demand for bake stable pastry filling and rebuild the robust position again in the market.

Bake Stable Pastry Fillings Market Share Insights

The major players included in the bake pastry fillings market are Barker Fruit Processors Ltd, White Toque Inc.,   Puratos Group, Dawn Foods, Andros NA; Fábrica de Mermeladas S.A. de C.V., Dr. Oetker GmbH, Avebe, and Kandy. Manufacturers are concentrating on increasing the capacity of production by adopting new technology to fulfill buyer demand for baked pastry fillings products.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global bake stable pastry fillings market report based on type and region:

• Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Chocolate
    • Fruits
    • Nuts
    • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • The Asia Pacific
        • China
        • Japan
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa