Barley Flakes Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global barley flakes market size was accounted for USD 6.2 billion, in 2018. It is projected to grow at a significant CAGR over the forecasted period, from 2019 to 2025. The growing consumer interest for nutrient-enriched food owing to its greater convenience is a key factor propelling the market growth. Barley flakes are in high demand as they offer nutritional benefits owing to the presence of key vitamins, selenium, copper, minerals, magnesium, and fibers.

Barley flakes are widely used in food applications such as biscuits, cereals bread, cookies, and energy bars. Moreover, these products are helpful in better digestion and also offer nutritional fibers when compared to other cereals.

All these dietary benefits regarding barley flakes are expected to gain in popularity among consumers. The daily consumption of the flakes helps in better metabolism. It also helps in lowering the risk of cardiovascular diseases, diabetes, and cancer. Thus, the snack manufacturers changing their focus on providing healthy and nutritious food.

Increasing prevalence of blood pressure, cardiovascular diseases, and diabetes are expected to foster the demand for flakes. Barley is enriched with fibers that offer essential nutrients required for digestion. It also helps to reduce sugar, and cholesterol levels.

According to the center for disease control & prevention (CDC), over 95 million Americans above 20 years have cholesterol levels over 200 mg/dL. Growing concerns of cholesterol levels are projected to promote the consumption of barley flakes.

Product Insights

Depending on the product type the barley flake market is fragmented into conventional, and organic. The conventional segment constituted the largest market share of over 70.0% in terms of volume and revenue in 2018. These products are offered through e-commerce channels and mortar & brick stores.

Organic products are anticipated to grow at the highest CAGR of 4.6% during the forecasted period. The adverse effects of consuming inorganic barley due to the inclusion of chemicals, pesticides, and fertilizers are expected to boost market growth.

Manufacturers are focusing on developing organic products. For example, in 2018, Rude Health has launched organic cereal-based snacks, which provide breakfast under a brand called Naked Barley Porridge. The company offers wheat-free products. All these approaches by the manufacturers are anticipated to propel the demand for the product.

Distribution Channel Insights

The distribution channels are bifurcated into specialty stores, hypermarkets/supermarkets,s and online. The supermarket channel segment attributed to a market share of more than 60.0% in 2018. The growing market in emerging countries such as Taiwan, Thailand, India is expected to spur market growth in the next few years. Moreover, the 7-Eleven has partnered with Future Group to open new stores in the Indian market in the year 2019.

The online channel is projected to grow at a CAGR of 5.2% during the forecasted period. The increasing digital media and internet users are mainly expected to support the segmental growth. Major e-commerce retailers include Amazon, Walmart, Auchan, Rakuten, and Grofers.

The increasing internet penetration in the countries such as India, China, and Bangladesh is expected to support the market growth. The companies are engaging in strategic activities such as acquisitions & partnerships to remain competent in the market. For example, in 2017, Alibaba Group has acquired a 90.0% share in Paytm, an online payment solution provider.

Regional Insights

In 2018, Europe held the largest market share of over 32.0% in terms of revenue in the overall market. The key players including General Mills, Kellogg, Nestle are focusing on product innovation and acquisitions to meet up with rising customer demand.

Asia Pacific is anticipated to grow at the highest CAGR of 5.2% over the forecasted period. The companies are continuously looking for new product launches to increase their consumer base. For instance, in 2018, the Gaia health brand Cosmic nutracos solutions have introduced oat multigrain products.

Moreover, barley flakes, oats are rich sources of minerals, vitamins, and fibers. The importance of these ingredients for better human health is influencing consumers to look for organic barley flakes.

Impact of COVID-19

COVID-19 outbreak is projected to significantly impacted the barley products market in 2020. The price and demand for food grains such as barley flakes are changing owing to rising coronavirus concerns. Although there has been no change in the supply chain, the lockdown situation is adversely impacting trade activities.

For instance, China has recently imposed tariffs of around 80.5% on the barley imports coming from Australia. In Addition, Transportation restrictions, trade barriers for food grains are expected to disrupt the supply chain of agribusiness. For example, Ukraine, and Russia have made protective measures by setting up separate export quotas of wheat.

Barley Flakes Market Share Insights

The market is heavily fragmented due to the presence of leading players including King Arthur Flour Company, Inc.; Quaker Oats Company; Honeyville, Inc.; Nestlé; Shiloh Farms and Kellogg.

Top players in the market are focusing on strategies such as product innovations, investment, mergers, and acquisitions to increase their reach across the globe. For instance, in 2018, King Arthur Flour Company have announced an investment of USD 1.5 million with a focus on organic grain research.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global barley flakes market report based on product, distribution channel, and region:

• Product Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 - 2025)
    • Conventional
    • Organic

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 - 2025)
    • Convenience Stores
    • Supermarket/Hypermarket
    • Online

• Regional Outlook (Volume, Kilo Tons; Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • Russia
        • Turkey
    • the Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East &Africa (MEA)
        • Saudi Arabia