Beard Care Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global beard care products market size was accounted for USD 2.38 billion in 2018. The market is expected to witness a CAGR of 7.7%, during the forecasted years, 2019 to 2025. This growth can be attributed to several factors like rapid urbanization, rising disposable income among the millennial coupled with the increasing awareness among men to improve their appearance.

Moreover, the rising influence of personal grooming is becoming prevalent among men. Thus, the demand for products that can enhance the facial look of men is increasing. As these beard products improve the physical appearance of the beard, they are gaining traction across the men’s grooming industry. In addition, external factors like social media campaigns, promotional activities, and digital marketing are anticipated to drive market growth in the upcoming years.

The need for creating attractive and presentable images among men is gaining popularity across the globe. Thus, the demand for grooming products like oils, shampoos, and waxes is expected to boost in the upcoming years. In addition, the trend of using organic ingredients in these products is gaining traction among manufacturers. Moreover, the rising preference among the consumers to use products that have nature-based ingredients and are non-toxic is expected to impact positively on the market growth in the upcoming years.

Manufacturers are continuously engaged in product development and innovation to cater to rising trends among the consumers. For example, The Man Company developed Beard Wax that can be considered a 100% natural product which is made from geranium and argan oil. Moreover, skin oil and BarberClub Long Beard by L’Oreal are being manufactured using organic ingredients. Thus, the beard care products market is anticipated to boost during the forecasted years, 2019 to 2025.

Product Insights

In 2018, the beard oil product segment held the largest share of 35.0% across the global market. This can be attributed to its features like excellent moisturizing properties and suitability for different skin types. These oils include several carrier oils that help in the softening of hair follicles and are essential for the growth of hair. Thus, manufacturers are working on the development of producing such oils that can enhance beard growth. For example, Wahl had launched beard care oil for the treatment of hair from itchiness, dryness, hair loss, and irritation.

The wax & cream segment is expected to witness the fastest growth during the forecasted years, 2019 to 2025. This growth can be attributed to the benefits like softer skin and beard on the application of these products. Thus, the market for these products is anticipated to boost in the developed as well as developing regions across the globe.

Distribution Channel Insights

In 2018, convenience stores held the largest share exceeding 45% across the global market. This growth can be associated with the need for physical verification of the product before making the buying decision. Moreover, many strategies being implemented by manufacturers like discounted prices and offers to create brand awareness are anticipated to drive the market growth. In addition, store assistants present in such stores help in the selection of the exact product as per consumer requirements.

The online distribution channel segment is anticipated to register the highest CAGR of 9.3% during the forecast period, 2019 to 2025. This growth can be associated with the rising number of e-commerce platforms like Amazon, Walmart, Alibaba, and Flipkart. Furthermore, features like online offers and discounts provided by the manufacturers, doorstep delivery; several products for comparison on a single platform, and hassle-free return policies are anticipated to drive the online sales of these products during the forecasted years, 2019 to 2025. Moreover, ease of availability of these premium products even in remote places is expected to positively impact the online sales of beard care products during the forecasted years, 2019 to 2025.

Regional Insights

In 2018, Europe held the largest share exceeding 40% across the global beard care products market. This growth can be attributed to the increasing number of mustaches and beard championships. For instance, several championships like the ‘World Beard and Moustache Championship’ are being conducted across Europe, thereby boosting the demand for beard care products in the upcoming years.

Asia Pacific is anticipated to register the fastest growth with a CAGR of 8.7% during the forecasted years, 2019 to 2025. This growth can be attributed to several factors like increasing population across countries like China and India, rising disposable income among the working professionals, and emerging demand for organic products among the millennials. Moreover, the emergence of many startups for producing beard care products has paved the way for the development of products thereby driving the market demand.

Beard Care Products Market Share Insights

The market includes key players such as ARevlon, Inc.; L’Oreal S.A.; Unilever; Honest Amish; Wild Willies; and Edgewell Personal Care. They are continuously engaged in implanting various marketing strategies, product development, and innovation to boost their sales and gain a competitive advantage over the other players.

Moreover, these manufacturers have started gaining partnerships, mergers, and acquisitions over the local or small players to cater to the regional and local demand of the consumers. For example, Dollar Shave Club, one of the prominent manufacturers of wellness beauty products, has been acquired by Unilever. In addition, The Bombay Shaving Company has expanded its product portfolio by introducing men’s hair grooming products like Beard Growth Oil.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global beard care products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Wax & Cream
    • Oil
    • Shampoo & Conditioner
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East and Africa